Wk 2 – Expanded Client Analysis of Consumer Behavior and Marketing Strategies
Assignment Content
Continuewith the client company identified in Week 1 (Nordstrom).
Writea 700- to 1,050-word paper in which the interrelationship between consumer behavior and marketing is further discussed. You will use your Week 1 paper to assist with your findings.
Findthree specific examples of the company’s marketing strategy and its relationship with consumer behavior.Examples should include the same, similar, and new cases of company communications, including promotional, advertising, social media, and other materials.
Provideyour opinion of how the company uses the consumer behavior information to create and implement its marketing strategy. Give three examples, and incorporate concepts of conditioning, persuasion, and other subjects covered during the first half of our class.
Discusseach example you found using specific information.
Includescreenshots or copies of the marketing pieces you examined.
Formatyour paper consistent with APA guidelines.
