WENDY LEWIS ONLY -Small Business Management Paper
Hello ,
Ive already started … the company is U Service Grocery ( i had to create a company ) the services provided is a drive thru service grocery store which is completely contact less this a newly developed company during the pandemic
please see the attached and complete the paper
INSTRUCTIONS – PLEASE WRITE YOUR OWN PAPER DO NOT COPY ANYONES WORK
write a three to four (3-4) page paper in which you:
1. Identify its primary target market.
2. Specify three (3) methods you will use to research customer needs and wants.
3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement/distribution.
4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
5. Include at least two (2) references outside the textbook.
write a three to four (3-4) page paper in which you:
1. Identify its primary target market.
2. Specify three(3)methods you will use to research customer needs and wants.
3. Describe the marketing mix:a)product,b)pricing strategy,c)promotion,and d)placement/distribution.
4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
5. Include at least two(2)references outside the textbook.
1
Target Market
Customers needs
survey
social awareness
focused group
Marketing methods–
Social Platform
Radio Commercials
Piggy back partners
2 Product
pricing strategy
promotion
placement/distribution
3 1 year advertising budget and plan
As a newly designed company U Serve Grocery, gathering all the details needed to become an established brand takes time and must be well thought out. As a newly modeled design which focuses on serving the customer without the ability of having to use social distancing when getting their groceries. Allowing our team to gather the items and package them in a sealed eco- friendly box. Managing the back end of the business has several different parts to it including Find out what are the customers needs, Marketing methods, establishing the target market and defining the market mix and startup cost.
Firstly, when starting a company verifying the target market outlines the additional steps that are needed. U Serve Grocery caters to those who have underlining health conditions and those who are 65 and over. This age range needs to be covered more due to the greater health conditions that may arise. As we get older our tolerance rate to fight off sickness and diseases goes up significantly. Being able to establish a business that will coincide with the current time that we live in but also make an overall difference in which the way we are doing grocery shopping.
Next, Implementing the needs of the customer finding out exactly what are those needs and how can I deliver the opportunities the consumer is wanting. Placing an opportunity for potential consumers to complete a survey. Being a part of a focused group, which channels in on the needs of the community within the present time. Being socially aware heightens the function of the business. Providing at the items necessary gives maximum benefit to draw in more customers .
