week 6 discussion https://www.nytimes.com/2016/06/18/sports/basketball/under-armour-shoes-nike-stephen-curry-lebron-james.html PART 1: Read this art

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week 6 discussion
https://www.nytimes.com/2016/06/18/sports/basketball/under-armour-shoes-nike-stephen-curry-lebron-james.html

PART 1: Read this article, In Sneaker Wars, Its Also Curry (Under Armour) vs. James (Nike), on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product. In the discussion thread, describe the following:

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week 6 discussion https://www.nytimes.com/2016/06/18/sports/basketball/under-armour-shoes-nike-stephen-curry-lebron-james.html PART 1: Read this art
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The product and the celebrity endorsing it
How the endorsement influenced your decision to buy the product

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