w5 continuing
Continuing to use the company, review the PowerPoint presentation, and complete a SWOT analysis in chart form. ( SWOT MATRIX)
Once this is done, write a 1/2 to one page on what the analysis means to the company. Make sure to use at least two sources other than the textbook for the assignment.
APA format. Make sure to write in your own words and do not copy and paste from various websites.
make it all in one word file,
turnitin, no copy, use own words and thoughts. Don’t use more than 3 sources.
book if needed : David, F. R., & F. David (2016). Strategic management: Concepts (16th ed.). NJ: Prentice Hall. ISBN-13: 978-0-13-415397-1
The Matching Stage
The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix helps managers develop four types of strategies:
SO (strengths-opportunities) Strategies
WO (weaknesses-opportunities) Strategies
ST (strengths-threats) Strategies
WT (weaknesses-threats) Strategies
The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix is an important matching tool that helps managers develop four types of strategies.
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SO Strategies
use a firms internal strengths to take advantage of external opportunities
WO Strategies
aim at improving internal weaknesses by taking advantage of external opportunities
SO strategies use a firms internal strengths to take advantage of external opportunities. All managers would like their organization to be in a position in which internal strengths can be used to take advantage of external trends and events.
WO strategies aim at improving internal weaknesses by taking advantage of external opportunities.
2
ST Strategies
use a firm’s strengths to avoid or reduce the impact of external threats
WT Strategies
defensive tactics directed at reducing internal weakness and avoiding external threats
ST strategies use a firms strengths to avoid or reduce the impact of external threats. This does not mean that a strong organization should always meet threats in the external environment head-on.
WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. An organization faced with numerous external threats and internal weaknesses may indeed be in a precarious position.
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SWOT Matrix
List the firms key external opportunities.
List the firms key external threats.
List the firms key internal strengths.
List the firms key internal weaknesses.
Match internal strengths with external opportunities, and record the resultant SO strategies.
The process of constructing a SWOT Matrix can be summarized in eight steps.
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Match internal weaknesses with external opportunities, and record the resultant WO strategies.
Match internal strengths with external threats, and record the resultant ST strategies.
Match internal weaknesses with external threats, and record the resultant WT strategies.
