UNIT II CASE STUDY MBA 6001 In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled How Barbie

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UNIT II CASE STUDY MBA 6001
In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled How Barbie Lost her Groove, by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:

Explain why Mattels managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
Explain and comment on any factors related to organizational culture and innovation within Mattels setting that might have influenced the company to move in a more positive direction.

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UNIT II CASE STUDY MBA 6001 In the CSU Online Library, using the Business Source Ultimate database, search for and read the article titled How Barbie
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Your response should be two pages in length, not including the title page or reference page. You are required to cite at least one article from the CSU Online Library (not including the referenced case study article). All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

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