Telling the story
Review the rubric to make sure you understand the criteria for earning your grade.
ReadChapter 13 in the course textbook Essentials of Human Communication.
Read the following articles:
What is business storytelling?
Why You Must Tell Stories, Not Dump Information, In Your Presentations
Watch the video: Own Your Behaviours, Master Your Communication, Determine Your Success
Write a brief assessment that addresses the following questions:
What story could you tell as part of your audit report?
Where could you come up with other ideas for a story that would make your report more effective?
Be sure your story idea ties emotion to your new understanding for your business partnering company or organization.
When you have completed the assignment, save a copy for yourself and submit the document to your instructor using the Assignment submission page by the end of the workshop.
Getting Started
Informative speeches just tell listeners something they did not already know. Stories help listeners feel something and connect that emotion to new information or a new understanding. In this activity, we will explore the power of stories to improve communication.
Upon successful completion of this discussion, you will be able to:
Discuss storytelling as a strategy for effective communication.
Resources
Text: Essentials of Human Communication, Chapter 13 (Chapters 11 and 12 may also be helpful.)
Article: What is business storytelling?
Article: Why you must tell stories, not dump information, in your presentations
Video: Own Your Behaviours, Master Your Communication, Determine Your Success
Background Information
Content is the material within your message. This is what you communicate.
Form is the way you communicate. Form is the method. This is how you communicate.
Purpose is the reason for your message. This is the why of your communication.
Audience is made up of the receivers of your message. This is with whom you are communicating.
Instructions
1. Review the rubric to make sure you understand the criteria for earning your grade.
2. Read Chapter 13 in the course textbook Essentials of Human Communication.
3. Read the following articles:
a. What is business storytelling?
b. Why You Must Tell Stories, Not Dump Information, In Your Presentations
4. Watch the video: Own Your Behaviours, Master Your Communication, Determine Your Success
5. Write a brief assessment that addresses the following questions:
a. What story could you tell as part of your audit report?
b. Where could you come up with other ideas for a story that would make your report more effective?
6. Be sure your story idea ties emotion to your new understanding for your business partnering company or organization.
7. When you have completed the assignment, save a copy for yourself and submit the document to your instructor using the Assignment submission page by the end of the workshop.
Access the associated rubric
Access the Assignment submission page
