Strategic Management Assignment
BCO321 STRATEGIC MANAGEMENT (2CH/3ECTS)
MIDTERM ASSESSMENT, due on 23 AUGUST 2020 by 23h59CEST
Task
Identity and discuss the components and elements of strategic management as part of the Strategic Management Model (Gluck and Jaunch, 1984). Based
your discussion on the Strategic Management Model reading provided in the link below.
https://zahiro.files.wordpress.com/2014/11/sm2.pdf
Formalities:
Wordcount: 2000 2500 words
Please ensure you present your individual report with a title, an introduction, and a discussion of each of the five elements, followed by a conclusion.
You should also provide a cover page, a table of contents, references and appendices. Kindly note these are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text references and the bibliography shall be presented using the Harvard citation style.
Submission: Week 4 Via Moodle (Turnitin). Due by 23 August 2020, 23H59 CEST.
Weight: This task shall constitute 40% of your total grade for BCO321 Strategic Management.
It assesses the following learning outcomes:
Outcome 1: Contextualize the strategic decisions organizations make in order to engage in strategic planning.
Outcome 2: Analyze and explain the concepts, principles and practices associated with strategy formulation and implementation.
Outcome 3: Demonstrate an understanding of the complexities of strategic management.
Outcome 4: Conduct and present a credible business analysis in a team setting.
https://zahiro.files.wordpress.com/2014/11/sm2.pdf
Rubrics:
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge &
Understanding
(20%)
Student demonstrates
excellent understanding of
4Ps, internal and external
environment, and global
brand strategy vs local
market adaptation and
uses vocabulary in an
entirely appropriate
manner.
Student demonstrates
good understanding of 4Ps,
internal and external
environment, and global
brand strategy vs local
market adaptation and
demonstrates use of the
relevant vocabulary.
Student understands the
task and provides minimum
theory and/or some use of
vocabulary.
Student understands the task
and attempts to answer the
questions but does not
mention key concepts or uses
minimum amount of relevant
vocabulary.
Application (30%) Student applies fully
relevant knowledge from
the 4Ps, internal and
external environment, and
global brand strategy vs
local market adaptation
topics delivered in class.
Student applies mostly
relevant knowledge from
the 4Ps, internal and
external environment, and
global brand strategy vs
local market adaptation
topics delivered in class.
Student applies some
relevant knowledge from
the 4Ps, internal and
external environment, and
global brand strategy vs
local market adaptation
topics delivered in class..
Misunderstanding may be
evident.
Student applies little relevant
knowledge from the 4Ps,
internal and external
environment, and global
brand strategy vs local
market adaptation topics
delivered in class..
Misunderstands are evident.
Critical Thinking
(30%)
Student critically assesses
in excellent ways, drawing
outstanding conclusions
from their analysis and
observations.
Student critically assesses
in good ways, drawing
conclusions from their
analysis and observations .
Student provides some
insights but stays on the
surface of the topic.
References may not be
relevant.
Student makes little or none
critical thinking insights, does
not quote appropriate
authors, and does not
provide valid sources.
Communication
(20%)
Student communicates
their ideas extremely
clearly and concisely,
respecting word count,
grammar and spellcheck
Student communicates
their ideas clearly and
concisely, respecting word
count, grammar and
spellcheck
Student communicates
their ideas with some
clarity and concision. It
may be slightly over or
under the wordcount limit.
Some misspelling errors
may be evident.
Student communicates their
ideas in a somewhat unclear
and unconcise way. Does not
reach or does exceed
wordcount excessively and
misspelling errors are
evident.
