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COURSE PROJECT RUBRIC
Course Project Paper
CATEGORY
DESCRIPTION
COMMENTS
Documentation and Formatting
A quality paper will include a title page, abstract, proper citations using APA style, and a bibliography.
Organization and Cohesiveness
A quality paper will include an introduction based upon a well formed thesis statement. The logical order of the content will be derived from the thesis statement. The content will be properly subdivided into sections derived from the outline. In a quality paper, the conclusion will summarize the previously presented content, and will complement the thesis statement from the introduction.
Editing
A quality paper will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content
A quality paper will have significant scope and depth of research to support any statements. Strategic implications will be explained and supported. Relevant illustrations or examples are encouraged. A quality paper will employ use of sound reasoning and logic to reinforce conclusions.
The proposal must be submitted and feedback received from the professor before beginning the project.
The project should follow the APA style of citing references in the text and on the bibliography page. No fewer than ten references must be used for research and properly cited.
Credible reference sources are available through the School Library and other sources.
The paper must be 6 – 8 pages in length, double-spaced, using a size 12 standard business font, using 1-inch margins and topic headings listed for the format requirements.
Cover page
Table of content
1. Abstract
2. Brief Company background
3. Discussion of business problem(s)
4. High level solution
5. Benefits of solving the problem
6. Business/technical approach
7. Business process changes
8. Technology or business practices used to augment the solution
9. Conclusions and overall recommendations
10. High-level implementation plan
11. Summary of project
12. References
13. Appendices
Total
13 Points
A quality paper will meet or exceed all of the above requirements. All sections in the table of contents must be in the project to earn full credit. COURSE PROJECT PROPOSAL RUBRIC
CATEGORY
DESCRIPTION
COMMENTS
Documentation and Formatting
A quality paper will include a title page, abstract, proper citations using APA style, and a bibliography.
Organization and Cohesiveness
A quality paper will include an introduction based upon a well formed thesis statement. The logical order of the content will be derived from the thesis statement. The content will be properly subdivided into sections derived from the outline. In a quality paper, the conclusion will summarize the previously presented content, and will complement the thesis statement from the introduction.
Editing
A quality paper will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content
A quality paper will have significant scope and depth of research to support any statements. Strategic implications will be explained and supported. Relevant illustrations or examples are encouraged. A quality paper will employ use of sound reasoning and logic to reinforce conclusions.
The Project-topic selection must be submitted and feedback received from the professor before beginning the project proposal. Need to incorporate module level objectives while you develop the proposal.
The project proposal should follow the APA style of citing references in the text and on the bibliography page. Credible reference sources are available through the School Library and other sources.
The paper must be 1-2 pages in length, double-spaced, using a size 12 standard business font, using 1-inch margins and topic headings listed for the format requirements.
Cover page
1. Subject of Course Project
2. Business problem statement
3. Name of the company or organization
4. Brief description of proposed solution
5. General benefits it will provide the organization
6. Audience to whom you are presenting the recommendation(s)
Total
2 Points COURSE PROJECT
Exploring Information Technology Project
Objective
Provide an opportunity for students to apply a technology solution to a business problem in a specific company or organization that adds value to the organization.
Guidelines
Step 1: Exploring Information Technology: Project-topic selection (1-2 paragraphs)
Begin thinking of a business problem that could be solved with a technology solution for a company or organization you are familiar with. See the Course Project Technical Areas for ideas.
1. Subject of Course Project
2. Business problem statement
3. Name of the company or organization
Step 2: Course Project Proposal (1-2 pages) Graded Portion
Upon the approval of Course Project Topic from your professor, complete the Course Project Proposal using this format:
1. Subject of Course Project
2. Business problem statement
3. Name of the company or organization
4. Brief description of proposed solution
5. General benefits it will provide the organization
6. Audience to whom you are presenting the recommendation(s)
Based on the Professors feedback to your proposal, develop the Course Project. You are required to use a minimum of ten credible sources for research on your proposed solution and to correctly cite all references using APA style. Make sure you do not use more than 20% material from other sources so that 80% of the paper should be your original words.
See the suggestions below for ideas on ways to develop your project. Use this format for the project:
Course Project Table of Contents (6 -8 pages)
Cover Page
Table of Contents
1. Abstract
2. Brief Company background
3. Discussion of business problem(s)
4. High level solution
5. Benefits of solving the problem
6. Business/technical approach
7. Business process changes
8. Technology or business practices used to augment the solution
9. Conclusions and overall recommendations
10. High-level implementation plan
11. Summary of project
References
Appendices
Completed Course Project Graded Portion
Final Project Paper 10 points
Presentation (PowerPoint or any type of multimedia) 5 points
Course Project Technical Areas
The Course Projects focus is on the use of technology to solve specific business problems. While the list of technologies that you can choose for your Course Project is vast, the following are some current technical topics that you could consider in solving your business problem.
1. Cloud computing, either cloud storage, and/or cloud applications
2. User involvement in IT projects
3. Mobile devices including phones and tablets
4. B2C and/or B2B and other types of e-commerce
5. Databases required for your project
6. Infrastructure and networking (at a non-technical level)
7. Business and process reengineering to streamline a business, followed by several new business technologies to support the new business model
8. The implementation of a secure business (website, software development, administration)
9. Development of an e-commerce website for a brick and mortar business
10. IS Management (examples: Outsourcing, ASP’s, ERP, CRM, SCM, Website Development, Linux)
11. Corporate Applications (examples: Information Security, EIS, Expert Systems, Artificial Intelligence, DSS, Groupware, Intranets/Extranets)
12. Telecommunications and Networks (Examples: Gigabit and higher networks, SAN’s, Video Conferencing, VoIP, Wireless networking)
13. IS Acquisitions (Examples: Cost Justification Methodology, Total Cost of Ownership, Systems Development Life Cycle, Prototyping, Weighted Criteria Analysis)
14. Miscellaneous (Examples: Computer Ethics, Virtual Reality, Multimedia, Telecommuting, Data Security, International Issues, Computer Based Learning)
15. End User Software/Applications (Examples: Database, Operating System, Office Suite, Project Management)
Course Project Suggestions
The purpose of the Course Project is to describe the solution to a business problem where technology can be of value.
Some ideas to identify a business problem:
Lack of competiveness and/or profitability
Inefficient processes
Slow product development
Obsolete IT organization and technologies
Poor corporate communications
Ongoing personnel issues
Some benefits it will provide the organization could be things like:
Financial profitability, revenue, product costs
Improved competitiveness
Better marketing positioning
Efficiency in key processes, e.g., sales, manufacturing, development
Improved product and/or service quality
Improved product development
Better and more accurate support turn-around
Preparation for the future how is the organization positioning itself for future growth
Some ideas on how the project could tie together:
As an example, you could write your paper on some aspect of ecommerce. You might tie it in to targeted advertising. You could then tie the back-end databases that are necessary to support ecommerce. For example, how databases contain information that allows vendors to target their audience and what those databases are.
Another example might be the functionality of enterprise systems. You might choose a specific enterprise system like ERP, CRM or SCM and detail how the functionality is delivered. This could be how a business person would access this type of information.
The business problem is high cost of IT and product development and the benefits are profitability, faster development time, or increased sales. The solution might be cloud computing describing the cloud computing approach taken, e.g., SaaS or cloud virtualization.
Possible audiences might be:
Senior management
Customers
Suppliers
Specific departments
Summary of Course Project Requirements
1. The proposal must be submitted and feedback received from the professor before beginning the project.
2. The project should follow the APA style of citing references in the text and on the bibliography page. No fewer than ten references must be used for research and properly cited.
3. Credible reference sources are available through the School Library and other sources.
4. The paper must be 6-8 pages in length, double-spaced, using a size 12 standard business font, using 1-inch margins and topic headings listed for the format requirements. Running head: HIGH COST OF PRODUCT PRODUCTION IN AMAZON 1
HIGH COST OF PRODUCT PRODUCTION IN AMAZON 2
High Cost of Product Production in Amazon
John Doe
University of XXX
Dr. ABC
April 11, 2020
Table of Contents
Abstract3
Introduction..4
Brief Company background.4
Discussion of business problem(s)…5
High level solution…6
Benefits of solving the problem…7
Business/Technical approach…8
Business process changes.9
Technology or business practices used to augment the solution..9
Conclusions and overall recommendations.10
High-level implementation plan..10
Summary of project.10
References11
Abstract
The estimate of the life cycle cost of a developing product provides fundamental information on how profitable the product will be after production. This is discovered in the early stages of the development process. Notably, decision making on matters relating to the product and the company are dependent on the reliability of the process of estimating the cost. This paper will, therefore, touch on issues dealing with the problem of high cost of Information Technology and development of products. In trying to understand the effect of the high cost of production on the marketing and sales of a companys products, this discourse shall analyze the problem of high production costs in Amazon and propose a solution to the CEO of Amazon for this problem.
High Cost of Product Production in Amazon
Introduction
Product development is a process where the company creates a new product which will either add to a product that is already extant in the market or occupy an independent market niche or when the company modifies or update a product that is already extant. It is prudent to note that the success of a product development will ensure that a business exist in the market for a considerable amount of time. According to George Gruenwald, new products are essentially critical for the viability of a company, in the sense that if a company does not come up with new products then, there is a greater chance that they will die. In that respect, this discourse shall address the problem that is related with the high costs of development of products as well as the high IT costs (Hannigan et al. 2017). It will also seek to provide a high level solution, explain the benefits of solving this problem, provide a business approach and explain the process changes that the business will have to undergo, provide the best business practices that can be used to enhance the solution and lastly provide conclusions and recommendations subject to the problem discussed.
Brief Company Background
Amazon.com, Inc. is a company that engages in providing retail shopping services online. The business segments that it operates in include North America, International and Amazon Web Services (AWS). The first segment deals with the retail of consumer products as well as subscription which are conducted through websites which are North American-focused, for example the www.amazon.com and www.amazon.ca. The second segment offers retail of consumer products, similar to the first segment, but this operates from internationally focused websites. The last segment, the AWS, operates in global sale of compute, storage, database as well as AWS service offerings especially for enterprises, government institutions as well as academic institutions. The headquarters of the company are in Seattle, WA and it was funded by Jeffrey Bezos in 1994.
Discussion of Business Problem(s)
The amount spent on research and development by Amazon by the close of 2018, was about 22.6 Billion U. S dollars. It is prudent to note that this was the most amount of money that was spent on research and development by any company in the United States, which was more than the amount that was spent by Alphabet, Samsung and Intel. Notably, spending money on research and development ensures that a company innovates new products and services. With regard to Amazon, research and development allows the company to stay ahead of their competition and work towards remaining viable for the future markets (Pissano & Wheelwright, 2014). It is prudent to note that many companies are investing in the Artificial Intelligence (AI) technology. Amazon is among the companies that have thrown in collective weight into the analysis of the implications of AI and has consequently spent billions of dollars towards the same.
In the digital arena, companies compete on maximizing spending on research and development. It is the perception of such companies, Amazon included that much spending in these field is associated with success of the innovation after the research and the development. The problems arising from these costs include firstly, it forms the bulk of the expenses necessary for viability of the company. Notably, in comparison to the amount that was spent on R&D in 2018, Amazon had an annual revenue of 25.66 billion dollars which could have been more if the money spent on R&D could have been cut. Secondly, a large chunk of the finances set aside for development of products by Amazon, are intended for employee costs and the information technology personnel (Pissano & Wheelwright, 2014). The large number of manpower does not only provide a problem for office space but also increases costs for network installation in cases where Teleworking is involved. It is prudent to note that most of the scientific manpower used by Amazon are immigrants and as such, this has created the necessity of opening offshore centers for purposes of product development or in some cases lobbying for Visa reforms.
The high cost of Information technology is a problem for the company. Amazon relies extensively on the software provided by third-parties. They include the cloud services, security as well as data integrity systems, the development tool and algorithms. It is pertinent to note that this reliance can be likened to the purchase of raw materials for other companies (Pissano & Wheelwright, 2014). The problem arises from the fact that Amazon spends much of the R&D expenses on obtaining these services, consulting as well as modification and integration of costs in order for its operation to be continuous. Additionally, Amazon scouts for talent teams and the costs of acquiring these teams also augment the expenses of the company.
High Level Solution
Digital companies like Amazon, consider high Research and development costs as a representation of innovation, which is not always the case. Noting that these costs affect the profitability of the company, there is a need for a long-lasting solution that will address the issue of high costs of research and development as well as the high costs of Information Technology. This solution there is the use of a lean process improvement (Mcintrye, 2009). This is the process of incessantly reviewing the process of development of products and identifying areas within the process map which can be done away with or improved. It maximizes on ongoing feedback process of loop which will improve the operations of the business overtime. Notably, it is a method that is focused on the user and is used to improve or shorten the cycle time by getting rid of waste processes.
Benefits of Solving the Problem
Solving the issue of high product costs has several benefits to the company. Firstly, lowering the costs will provide the company with the flexibility of price control, which may win new businesses for the company or increase the profit margins of the company. A perfect exemplar of a company that lowered its spending on product development and increased their profits is Cisco (Reducing the Deficit: Spending and Revenue Options n.d). This is because when costs development costs were reduced, the focus of the company shifted from exploration to exploitation. While this may not bring new products for Amazon, it can help in making better the products that are already existing in the market.
Secondly, lowering the costs of Information technology will ensure a fast production time. This is because the amount of time that could have been spent on scouting for talent teams as well as ready-made R&D could be used in the development of a product. Given the product development strategy of Amazon, solving these problems can be very easy. This is because they use the backward strategy which aims at collecting the preferences of the customers before developing a product (Reducing the Deficit: Spending and Revenue Options n.d). The backward strategy provides them with advantage of knowing a product will fail before spending much money on the development. Therefore, much time will be directed towards developing products instead of sourcing for information technology.
Lastly, building on the first benefit of lowering costs subject to exploitation of already existing research, will provide the company with better development of products as well as improved products. This is because the exploitation will mean that the product shall be developed with the interest of the customers in mind. When a product is introduced in the market, there are several people who do not find the product conducive for their use (Reducing the Deficit: Spending and Revenue Options n.d). Exploiting these products by using the backwards strategy to identify the problem with the product will ensure that the product that will be released will be conducive for use by everyone. This will not only ensure that there is an improved product in the market, but also ensure that there will be increased sales.
Business/Technical Approach
The lean improvement will be able to achieve two critical things which are imperative for cutting down the costs of production as well as the costs of Information technology. Firstly, through sieving the process of production, the company will be able to cut down on the cycle time. It is pertinent to note that the development of products in Amazon takes the backward strategy, as it has already been stated. Identifying waste areas in this process will ensure that the company cuts down on the amount of time used during the customer experience surveys and as such, the cycle time required to develop the products for Amazon shall be reduced greatly (Cohen, 2009). Cutting down on the cycle time will increase the sales of products and subsequently increase the profit margins.
The amount of manpower required for the development of these products is great and these manpower gobbles up a huge chunk of the research and development costs. In that respect, there is a possibility of the company retaining a large headcount given that they do not want to lay off the scientific manpower and employ them again once the need to develop products arises given that there is a great demand for scientific manpower. Using the lean process improvement will ensure that the company retains only the manpower whose work cannot be done by other people, this will reduce the headcount and consequently reduce the R&D costs (Jameson, 2014). The choice to lay off certain manpower as well as revise the process of development was inspired by the fact that much money could be saved by ensuring there is a small effective manpower and similarly a short effective cycle time.
Business Process Changes
Several process changes shall be implemented with the implementation of these solution. Firstly, there will be the redesigning of the product development process. This will seek to question all the assumptions that were guiding the development process earlier in a bid to understand their purpose in their process. Secondly, there will be the simplification of the product development process. This will aim to not only make the process simpler but also seek to eliminate instances of redundancy within the process (Smith et al. 2012). This process change will ensure that the cycle time of product development is reduced greatly and consequently all the benefits of a reduced production cycle time shall follow.
Technology or Business Practices used to Augment the Solution
Several business practices could be used to augment this solution. They include setting of goals, result monitoring and implementation of corrective actions. Setting of goals will include goals such as deadlines for the cycle time of product development and should be done in reference to minimizing costs of product development. Result monitoring will seek to achieve the best end results by monitoring the daily turn-ins of the personnel tasked with the development of products. Lastly, implementation of corrective action will identify areas that need improvement at the early stages and implement them, for example, if the company was spending much on the outsourcing of talent teams and the lean improvement process identifies it as a waste area, correction of this process should be implemented (Womack et al. 2013).
Conclusions and Overall Recommendations
The perception as held by many of the digital companies with regard to the costs of research and development are not entirely true. This is because, a number of companies have reported higher profits but with low research and development costs. Amazon Company should, therefore, identify within its budgetary expenditures under the research and development costs on the spending which can be improved or done away with without affecting negatively the production cycle time or otherwise impeding the success of the products with regard to sales and marketing.
High-level Implementation Plan
The plan for implementation shall include the human resource managers, the engineers, the consumer protection team of the company as well as strategy advisors. A meeting should be conducted to broach the solution to the team and also address question that they may have with regard to the solution. The solution will be rolled out in phases, with phase one seeking to address the process of product development and phase two seeking to address the employee issue. The phases shall be conducted within specific time as will be dictated by an agreement of the key stakeholders and the results of the phases shall consequently be evaluated.
Summary of Project
This project intended to identify a problem at a company of my choice and propose a solution for the problem. In that respect, the company under study was Amazon and the problem identified was the high costs of Information Technology as well as the high costs of product development in terms of research development costs. The projects sought to propose a solution for the company with regard to this problem and ensure that the solution achieves results intended to make the company resolve the problem. By providing business process changes, technical approach and a high-level implementation plan, the project manages to explain the benefits of the solution to the company.
References
Amazon FBA – A Beginners Guide to Selling on Amazon, Launch Private Label Products, and Earn Passive Income While You Sleep.(n.d.).(n.p.):Adidas Wilson .
Jameson,G.(2014).Amazon’s Dirty Little Secrets: How to Use the Power of Others to Market and Sell for You.United States:Morgan James Publishing.
Cohen,S.(2009).Amazon Income: How Anyone of Any Age, Location, And/Or Background Can Build a Highly Profitable Online Business with Amazon.United States:Atlantic Publishing Group.
Pissano, G. P., & Wheelwright, S. C. (2014, August 1). The New Logic of High-Tech R&D. Retrieved February 5, 2020, from https://hbr.org/1995/09/the-new-logic-of-high-tech-rd
Hannigan, T. J., Mudambi, R., & Swift, T. (2017, December 6). Sometimes Cutting R&D Spending Can Yield More Innovation. Retrieved February 5, 2020, from https://hbr.org/2015/01/sometimes-cutting-rd-spending-can-yield-more-innovation
Economic Models of Technological Change: Theory and Application.(n.d.).(n.p.):Quorum Books.
Reducing the Deficit: Spending and Revenue Options.(n.d.).(n.p.):DIANE Publishing.
Deegan,C.(2014).Financial Accounting Theory.United Kingdom:McGraw-Hill Education (Australia) Pty Limited.
Mcintyre,W.W.(2009).Lean and Mean Process Improvement.(n.p.):Createspace Independent Pub.
Womack,J.P.,Jones,D.T.(2013).Lean Thinking: Banish Waste And Create Wealth In Your Corporation.United Kingdom:Simon & Schuster UK.
Smith,D.B.,Walz,J.W.,Land,S.K.(2012).Practical Support for Lean Six Sigma Software Process Definition: Using IEEE Software Engineering Standards.Germany:Wiley. Running head: PROJECT PROPOSAL 1
PROJECT PROPOSAL 2
Project Proposal
Students Name: John Doe
Institutional Affiliation: University of Minnesota
Dr. Anthony S. Robert
Project Proposal
Subject of Course Project
High Cost of Product Production in Amazon
Business problem statement
The year 2018 saw Amazon.com Inc. spend 22.6 billion dollars towards research and development. This amount has been increasing yearly and it is cutting on the profit margins of the company. While this spending is essential for the viability of the company, it does not have to be extravagant spending as there are companies with less spending on research and development but greater profits. The project shall, therefore, look into the high costs of production as well as information technology with Amazon.com Inc. as the case study.
Name of the company or organization
Amazon.com Inc.
Brief description of proposed solution
The Lean Process Improvement is a solution that works as a sieve. It works by looking into the processes of production for a company and remove the processes which can be considered as not significant to the production of the product (Womack & Jones, 2013). The key concern of the solution is the value that a process has to the production of a specific product and the higher the value the greater the chances of the product being left intact in the process.
General benefits it will provide the organization
This solution will provide many benefits for the company. Firstly, it will cut on the cycle time of production. Secondly, it will increase production and consequently increase the sales of the company and which will ultimately lead to an increase in the increase of profit margins. Most significantly, this solution will reduce the costs budgeted for production of products.
Reference
Womack,J.P.,Jones,D.T.(2013).Lean Thinking: Banish Waste And Create Wealth In Your Corporation.United Kingdom:Simon & Schuster UK. High production cost IN amazon
John Doe
University of XXX
Dr. ABC
April 11, 2020
Introduction
Product development is a process where the company creates a new product which will either add to a product that is already extant in the market or occupy an independent market niche or when the company modifies or update a product that is already extant.
New products are essentially critical for the viability of a company, in the sense that if a company does not come up with new products then, there is a greater chance that they will die.
In that respect, this discourse shall address the problem that is related with the high costs of development of products as well as the high IT costs.
Brief company background
Amazon.com, Inc. is a company that engages in providing retail shopping services online.
The headquarters of the company are in Seattle, WA and it was funded by Jeffrey Bezos in 1994.
The business segments that it operates in include North America, International and Amazon Web Services (AWS).
Business problems
The amount spent on research and development by Amazon by the close of 2018, was about 22.6 Billion U. S dollars.
In the digital arena, companies compete on maximizing spending on research and development. It is the perception of such companies, Amazon included that much spending in these field is associated with success of the innovation after the research and the development.
The problem arises from the fact that Amazon spends much of the R&D expenses on obtaining these services, consulting as well as modification and integration of costs in order for its operation to be continuous. Additionally, Amazon scouts for talent teams and the costs of acquiring these teams also augment the expenses of the company.
High level solution
Digital companies like Amazon, consider high Research and development costs as a representation of innovation, which is not always the case.
Noting that these costs affect the profitability of the company, there is a need for a long-lasting solution that will address the issue of high costs of research and development as well as the high costs of Information Technology.
This is the process of incessantly reviewing the process of development of products and identifying areas within the process map which can be done away with or improved.
Benefits of Solving the problem
There are many benefits that will arise from implementing the solution in a bid to solve the problem.
Firstly, lowering the costs will provide the company with the flexibility of price control, which may win new businesses for the company or increase the profit margins of the company.
Secondly, lowering the costs of Information technology will ensure a fast production time.
Lastly, building on the first benefit of lowering costs subject to exploitation of already existing research, will provide the company with better development of products as well as improved products.
Business APPROACH
The lean improvement will be able to achieve two critical things which are imperative for cutting down the costs of production as well as the costs of Information technology.
Firstly, through sieving the process of production, the company will be able to cut down on the cycle time.
Using the lean process improvem