Need powerpoint in like 9 hours 10-15 slides with speaker notes
Refer back to your paper’s thesis statement (Social Media Marketing will widen the companys geographical span, improve customer relations, and cuts down the overall expenditure) and stick with it. Your PowerPoint outline should follow the same basic structure as your paper. Your paper is where you’ll draw most of your information from for the PP. Use thorough speaker’s notes–don’t copy/paste from the paper, but the notes need to be thorough enough that I know exactly what you will be saying. Be sure to cite all references and graphics used in the PP (include a reference page).
lease read the following to prepare you for completing the activity:
Bovee, C. L., & Thill, J. V. (2018). Business communication today (14th ed.). Boston, MA: Pearson
Chapter 16: Developing Presentations in a Social Media Environment
McCammon, R. (2012). Talking points. (Links to an external site.)Entrepreneur, 40(4), 18-20.
In Module 6 you identified a business problem in your company or organization and wrote a draft of a proposal to address it. You completed a final draft in Module 7. The immediate audience was your manager, who pitched your ideas to others in the management communication chain.
The C-Suite now would like to see a presentation on the problem and your proposed solution. The presentation should be consistent with visual design principles and any branding or style guides for your organization. You will need to adapt your proposal from the static written medium to a dynamic interactive presentation that engages high-level managers.
Your task: Create a 10-15 slide presentation; presentations must be prepared using Microsoft PowerPoint. Assume that the audience members have heard some key points from your proposal, as modified by your manager and others in the chain of command as the proposal was discussed informally. In fact, your manager may have given you feedback on how your proposal could be revised and adopted for senior management.
You are strongly encouraged to use the following format so that your presentation is organized appropriately:
Title Slide (1 Slide): Include the title of your presentation, your name, company, and date of presentation.
Introduction (1-2 Slides): The introduction should capture your audience’s attention, establish credibility, and provide an overview of the business problem and the main points. Refer to and apply the strategies outlined in your textbook to meet these objectives.
Preview Slide: This slide will preview the main points you plan on making during the presentation.
Content (7-9 Slides): The content should include the main points of the proposal and the supporting material. The main points should include the significant ideas you want to convey to your audience. Each slide should be an independent idea related to, or building upon, other main points.
Use PowerPoint Speaker’s Notes to clarify content or add appropriate information. Use simple designs and minimize the amount of text on slides. Graphics, photos, or other pictures should be essential to your audience understanding the main points. As with all written material for this course, you must follow APA 6th edition style(Links to an external site.) when citing supporting material.
Summary/Recommendation (1-2 Slides): Use this section to reinforce key points to the audience and review your proposal with next steps.
References (1 Slide): Include reference information for the supporting materials used in your presentation. You must include a minimum of three references (apart from your textbook) to support your content. This slide must be formatted according to APA 6th edition standards.(Links to an external site.)
Elevating Sales and Customer Relation through Social Media Marketing
Prepared for
Jon Stewart
Social Media Manager
Sonotech
Prepared by
Letitia Polite
Social Media Trainer
Sonotech
08/16/2020
2
Table of Contents
Executive Summary………………………………………………………………………………………………………….3
Introduction……………………………………………………………………………………………………………………..4
Background or Statement of the Problem…………………………………………………………………………4
Solution……………………………………………………………………………………………………………………….4
Scope…………………………………………………………………………………………………………………………..4
Report Organization………………………………………………………………………………………………………4
Discussion……………………………………………………………………………………………………………………….4
Facts and Evidence ……………………………………………………………………………………………………….4
Proposed Approach……………………………………………………………………………………………………….4
Work Plan ……………………………………………………………………………………………………………………4
Costs …………………………………………………………………………………………………………………………..4
Conclusion ………………………………………………………………………………………………………………………4
References……………………………………………………………………………………………………………………….6
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Do not need a table of contents for the paper this small.
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Executive Summary
From a review on the methods implemented by the company to too upscale on its
deliverability through product promotion, Our scope of business can be enhanced through adopting
newer strategies to reach our prospective clients effectively and efficiently. From a recent study,
statistics dictate that over 1.7 billion users actively use the internet on a daily average. As the
internet traffic is distributed across the 7 continents and makes any type of information generated
on any platform accessible to all parts of the world (Clarke, A. 2016). Leveraging on this exists
several social media platforms, and websites containing distributed information. Social Media
Marketing entails engaging the target audience where they are as they interact with a companys
brand. It entails digging deeper into social media platforms using social media strategies to widen
the scope of a business (Odden, 2012), a quick win strategy which when implemented is likely to
boost our profitability and scope of geographical connectivity and thereby targeting more
customers.
A collection of several Social Media Marketing strategies can include the following;
performing search engine optimization for the companys website and companys portfolio.
Increasing brand awareness of our company over social media platforms (Odden, 2012). Generate
leads and boosting conversions on social media, Enhancing the relationship between the company
and our potential customers. Finally, performing a competitive analysis of the strategies
implemented by our competitors so as to keep up with the marketing trends and remain on top of
the market chain.
Increasing brand awareness is vital for the company. it will help the target audience easily
associate with the companys products. Lead boosting and conversion will have an overall effect
of allowing visitors to directly participate over social media and also promote direct sales through
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the companys social media profiles (Odden, 2012). Search engine optimization will help improve
the search results for the companys website increasing the overall traffic.
Activities that can be undertaken to improve the companies social awareness include;
1. Optimizing the companys website through SEO implementation (Odden, 2012).
2. Cultivating the companys brand by creating engaging content that will be dynamic and
distributed all over the companies social media platforms.
3. Boosting leads on all of the companys social media accounts.
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Introduction
Social Media Marketing is an imperative tool for any modern business joining the ever,
dynamic market. Its power lies in the scope of its large audience, the ability to define a companys
brand and target a particular group of people, the flexibility extended to the prospective clients,
the ability to get instant results, and the cost-effectiveness brought about by minimizing on costs
such as advertising (Odden, 2012). Compared to traditional marketing based on a client-provider
relationship with its scope limited to a particular region or group with limited content and high-
end cost implication, Social Media Marketing will widen the companys geographical span,
improve customer relations, and cuts down the overall expenditure.
Background or Statement of the Problem
With reference to the analysis that was previously conducted on the organization, it is
imperative that collective efforts be made towards extending the companys scope of operation
taking advantage of the companys social media platforms. Implementation of traditional
marketing strategies has been redundant from one financial year to the next, and this is evidenced
by the challenges being faced by the company such as the limited scope of customer interaction,
excessive financial strain on advertising expenses, and limited geographical awareness of the
companies products. An analysis of the companys webpage speed using google analytics and
performance tools also reveal that an astute plan geared towards improving page loading time and
also improve user interaction will generate more traffic towards the company’s website (Clarke,
2016).
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What is the purpose of this paper? What is the proposal?
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Too much line spacing
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Headings should reflect the content, not the paper structure
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Capitalization
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Do not use more than a double line space.
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What reference, analysis and organization? None of these things have been established in this paper.
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Solution
A comprehensive plan that would act as a game-changer for an organization can be
implemented to outscore our overall marketing span. This can thus be achieved through widening
the scope of the companys operation through social media marketing. Traditional marketing
systems implemented by the organization seem to be less profitable and more constraining towards
the companys overall budget (Clarke, 2016). To widen the scope of your operation, we can start
by performing a social media campaign. This is an effective way of improving the companys
brand awareness and entails formulating a coordinated marketing effort that will assist the
company in achieving its goals, what will be the main objective of the campaign posted it on the
companies social media platforms.
Increasing customer flexibility by selling the companys products directly on social media
platforms leveraging on platforms such as Facebooks shopping feature and Instagrams shopping
platform will also enable the prospective clients to directly make purchases or order for products
directly from Facebook and Instagram. Optimizing the companys website performance through
doing a search engine optimization will increase the page loading speed and also enable our clients
to easily navigate and find information regarding the company on the website (Clarke, 2016).
Finally integrating links that point to the companies website on the companys official social media
platforms. This will generate more traffic towards the companys website.
Scope
Social Media Marketing will enable the organization to reach a wider group of people at
fewer costs, provide effective content, and also enable the organization to get instant results
(Clarke, 2016). Upon approval by the companys management, with an estimated time of less than
a month, a social media marketing strategy can be brought into completion. What is required is a
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This sentence is unnecessary long and redundant.
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This heading does not represent the paragraph. The paragraph is a continuation of the previous paragraph.
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What does SEO have to do with selling products on social media platforms?
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misspelling
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This paragraph is confusing. Ideas are repeated but not discussed. For example, twice it was mentioned that “to widen the scope” of operations a social media campaign was needed.
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Why is this important?
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team SEO strategists and Social Media Marketing experts, and training to other employees on how
to make use of the current media marketing tools such as bulk messaging.
Report Organization
This proposal is based primarily on the sole need to improve business output focusing on
Social Media Marketing through the use of social media marketing tools and making use of social
media platforms that distribute information all over the internet. Through focussing on modern
tools such as scheduling tools, analytics, engagement tools, listening tools, monitoring tools,
Facebook marketing, Twitter marketing, Instagram, modern web development, and SEO, web
traffic and user experience can be enhanced (Ellsworth & Ellsworth, 1997). Based on the review
regarding the terms of service being offered by the organization, user convenience and flexibility,
cost-effectiveness, and scope in terms of geographical coverage. It is thus in my conclusion that
an appropriate Social Media Marketing strategy can improve the profitability of the company.
Discussion
Following a review carried out on the organization, it is evident that the company has been
implementing traditional marketing systems.
Facts and Evidence
1. A slow web page that does not render on all web browsers.
2. Inactivity on social media platforms.
3. Extensive wage bill on advertising generated by relying on traditional advertising
tools such as daily newspapers.
4. Low turnover.
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None of this section makes sense and I don’t know where or what it means. If these are facts, citations are missing. There’s no explanation regarding how this information relates to the proposal.
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None of the sentences in the paragraph relate to each other in a meaningful way. The heading does not reflect the paragraph.
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Proposed Approach
1. Optimizing the companys web page.
2. Creating brand awareness on the companys official social media profiles
3. Include the companys website links and offers on social media profiles.
4. Launching a social media marketing campaign on Facebook, Instagram, Twitter,
and LinkedIn.
5. Integrating the Facebook Shopping feature and Facebook for Business Instagram
shopping.
6. Doing a competitive analysis of other companies offering a similar business.
Work Plan
Day Duration(days) Activity
1 2-3
Optimizing the
companys
website
4 4-5
Creating brand
awareness on
social media
profiles
9 1
Include the
companys
website links and
offers on social
media profiles.
10 2
Launching a
social media
marketing
campaign
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See above comment.
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Table format is too long when it should be wider so the table will fit on one page.
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See above comment.
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13 2
Integrating
Facebook
Shopping feature
and Instagram
shopping feature
15 3
Performing a
competitive
analysis of other
companies
offering a similar
business.
Costs
Item Cost
Hiring SEO experts 34,500$
Branding costs 20,000$
Social Media Campaign 2000$
Social Media Advertising 5000$
Hiring Market analysts 45,500$
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See above comment. For this paper, you cannot make up information.
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Too much line spacing
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Conclusion
Implementing Social Media Marketing as a tool for product promotion will have an overall
effect of widening the companys scope of operation, enabling the company to acquire instant
feedback, minimizing expenditure, and improve customer flexibility (Odden, 2012).
Social Media marketing is deemed profitable compared to traditional marketing strategies.
Social Media marketing will span the geographical locality of the business and improve customer
interaction and experience. Social Media Marketing will also allow the company to acquire instant
feedback through comments from clients on social media platforms. The flexibility associated with
Social Media Marketing will enable clients to interact with the companys products more
conveniently over platforms offered by social media. The cost-effectiveness offered by Social
Media Marketing (Ellsworth & Ellsworth, 1997). At minimal costs, it is possible to launch a social
media campaign. This is effective as it will enable the company to reach a wider market. Dynamic
content can be generated through Social Media Marketing. This will enable customers to keep on
relating to the companys products, terms and conditions, and offers.
Social Media Marketing will upscale the deliverability of the company. It will widen the
geographical scope of the companies operation, save on costs improve user flexibility, refine the
companies target group, and get instant results.
It is imperative that the company undertakes the Social Media Marketing journey.
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This page should start at the top of the page.
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Conclusions should not contact new information or discussion. It should summarize the paper.
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References
Odden, L. (2012). Optimize: How to attract and engage more customers by integrating SEO, social
media, and content marketing. John Wiley & Sons.
Ellsworth, J. H., & Ellsworth, M. V. (1997). Marketing on the Internet. New York: John Wiley
& Sons.
Clarke, A. (2016). SEO 2016 Learn Search Engine Optimization With Smart Internet Marketing
Strategies. Guru Publisher.
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None of these sources are academic sources.
