MKT/435 WEEK 1
Assignment Content
Resource: Impact of Consumer Behavior on Marketing Strategy Grading Guide
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MKT/435 WEEK 1
Assignment Content
Resource: Impact of Consumer Behavior on Marketing Strategy Grading Guide
Choosean organization with which you a
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Choosean organization with which you are familiar.
Writea 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.
Reviewandevaluatea specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.
How did this organization figure out what its target market wanted?
How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?
Formatyour paper consistent with APA guidelines.
Submit your assignment.