MKT 345- Discussion 4
Read “Soroptimist International of the Americas” found in Doc Sharing.
1. How might this organizations white paper strategy and tactics be applied to other organizations or companies?
2. What are some of the possible drawbacks to using white papers in an attempt to influence people?
Make sure your response is organized! That means that you either copy & paste each question FIRST and then respond to that specific question before going on to the next OR use Question # 1 and Question #2 above your responses to each question. There is an ORGANIZATION grade as part of the rubric as you know.
51
Saint Leo University
MKT 345
Fall l 2020
August 24 October 11, 2020
Instructor: Dr. Janis McFaul
Phone: 352-596-2088 TEXT ONLY at 248-504-0561
Office Hours: Daily from 10:00 a.m. 4:00 p.m. EST
Email: [emailprotected]
Course Description:
This course covers the key techniques and methods on how to manage marketing operations online. It focuses on presenting cutting-edge business strategies that generate value by applying and adjusting marketing techniques in the online environment and utilizing social media. The purpose of the course is to prepare the students to expand a companys marketing activities online and to coordinate both traditional and social media marketing strategies in a way that maximizes a companys long-term competitive advantage.
Course designed by Dr. Baglione, Stephen
Prerequisites:
MKT 301 and COM 140
Textbooks:
Barker, A., Barker, D., Bormann, N., Zahay, D., & Roberts, M. (2017). Social media marketing: A strategic approach (2nd ed.) Cengage Learning. ISBN: 978-1-305-50275-8
Cite as (Barker, Barker, Bormann, Zahay, & Roberts, 2017).
ONLY USE THIS SYLLABUS FOR THIS SEMESTER.
Learning Outcomes:
1. Explain how the Internet impacts consumers, businesses, marketers, and society by offering significant benefits as well as challenges.
2. Identify and analyze the critical factors affecting social marketing, including infrastructure, software availability, political and legal environment, cultural values, and social attitudes toward technology.
3. Design marketing programs for social media by identifying and selecting the most appropriate methods given the companys external environment and internal resources.
4. Identify and implement social media strategies for identifying and targeting online customers.
5. Identify the key social media strategies used for selling online.
6. Describe and utilize the most effective integrated marketing communications (IMC) tactics online.
7. Identify key social media metrics and apply them for assessing the efficiency and effectiveness of social media marketing activities.
8. The core value for this course will be community and it will be evaluated based on the quality of all written assignments and particularly the project, as well as in a separate discussion in module #6.
Core Value:
Community
Saint Leo University develops hospitable Christian learning communities everywhere we serve. We foster a spirit of belonging, unity, and interdependence based on mutual trust and respect to create socially responsible environments that challenge all of us to listen, to learn, to change, and to serve.
Evaluation:
Assignment Points Weight
Discussion/Participation (8) 240 10%
Group Project 200 35%
Project Report 250 25%
Midterm Exam 200 15%
Final Exam 200 15%
Total 1090 100%
No PDF Files accepted. All work is graded once. You submit what you want graded. NO resubmissions stating that you did not understand the directions or requirements. Everything you need to know is here. Once you submit a paper it is part of the course history and no resubmissions are allowed. All papers must have a cover page.
Discussions
NEW FOR 2017
Class:
As you probably noted, that the new classroom as a grading rubric built into the discussion board area. Instructors MUST use these.
The new criteria states that in order to earn 100% – you have to use two AUTHORED outside references that are properly cited within the posting itself and recapped in APA format at the bottom of the posting. ONE OF THE SOURCES MUST BE YOUR BARKER, BARKER, BORMANN, ZAHAY, & ROBERTS textbook!
Worth 20% of your Discussion Board Grade: Includes2 or more AUTHORED outside sources to support and enrich the discussion. Sources are properly cited in APA format. If you do not, the best you can do is 60%.
An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source.
No videos, blogs, tweets, wikis, interviews, podcasts, prezis, encyclopedias, or dictionaries allowed use an authored reference.
If you earn 90% – it is probably because you only cited and recapped in perfect APA ONE outside reference and that all other components of your posting were well done.
If you earned 80% – it is probably because you did not use one reference, but that all other components of your posting were well done.
If you earned 60% it could be because you did not use any references for your INITIAL posting.
References for your replies are optional they are NOT required.
Dr. McFaul
Only postings made during the active week count. Once the week is concluded late discussions are never accepted. Each module will include a discussion assignment (Module 1 will also include an additional Introduction topic). For each discussion topic, you are required to post an initial response to the question, as well substantial responses to at least two classmates. Activity in the discussion board requires that you post your original response by Thursday and respond to two other students work by Sunday midnight. Each week the discussion board activity demonstrates your class engagement and is considered as participation in the class. Your grade will be based on the rubric in the classroom remember two replies to others AND at TWO outside references to earn 100% – 200 words minimum required for initial posting.
Do not post early – remember that the dates must be within the active Module only
Individual Assignments:
There are a total of five assignments in this course. Assignments will vary dependent upon module expectations. Details for each assignment are located within the module pages in which the assignment is due. All assignments are due no later than Sunday 11:59 PM EST/EDT within their respective module.
All TEMPLATES for these papers are under CONTENT & then DOC SHARING you must use the templates provided. When we say use the template, that means to use it strictly do not remove the subject headers they are an essential part of the template as they provide organization.
LATE POLICY:
No late discussion board work is ever accepted! Late written assignments are accepted with an explanation via email ONLY. There will be a 10% off per week that an assignment is submitted LATE up to TWO weeks after two weeks, a late assignment will NOT be accepted.
TWO MAIN DELIVERABLES THIS SEMESTER BEYOND EXAMS & DISCUSSION BOARD work an INDIVIDUAL WEB SITE THAT YOU CREATE AND A GROUP PAPER!
These are two separate and distinct projects.
1.
DEVELOP A WEB SITE – INDIVIDUAL
Week One go to Wix.com (or another free site you prefer). Start your web site.
Then in Weeks 3, 5, & 6, add your BLOGS and visuals there too! You have to have this completed by WEEK SEVEN as you will FIRST post it in the Week Seven Discussion Board. Add Tweets too.
Read frequently asked questions about having to a Twitter account, etc. no problem!
2.
WORK AS A GROUP ON A PAPER
Week One ENGAGE with your group. Deliver the Week One Group paper idea use the template.
Throughout the semester, work closely with your group and complete this paper early!
In Week Six, ask for a pre-review of the paper OPTIONAL BUT SMART! Send to instructor via email by Sunday of Week Six.
In Week Seven, using the template and reading the grading rubric closely submit your final group paper!
Remember EVERYONE submits in Week Seven too!
For papers this semester:
Use authored outside references. Zero points given for non-authored web sources. You may use a brand web page too, but you still need an authored source too.
Recap your reference in APA format only at the bottom of your posting
.
Your reference must be clearly cited in APA format within your posting to count.
Always provide the exact web site address for this course in your recap of references for full credit.
Research always beyond the materials provided to ADD to the discussion. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use the required number of authored reference source.
No videos, blogs, tweets, wikis, interviews, podcasts, prezis, encyclopedias, or dictionaries allowed use an authored reference.
APA SUPPORT WEB SITES
If you need help with putting your references in APA format on your reference page, please see this web site (select APA at the top of the web page)
http://www.calvin.edu/library/knightcite/
Remember, APA requires that the second & subsequent lines of the references are indented five spaces and that your references are in alphabetical order. The first line must be aligned to the left 1 margin. First names are NEVER written out for the reference page per the APA Manual. Times New Roman 12 font must be used. Finally, remember that the reference page and citations must match exactly it is considered a serious academic error if they do not.
Please check out
http://owl.english.purdue.edu/owl/resource/560/01/
for a proper format in APA.
For best results, refer to the APA Manual 6th Edition.
This is a stellar video on APA citations
Whenever you use a source, you must have an in-text citation and a reference citation. They’re a matched pair–like shoes or gloves. What are the differences between an APA in-text citation and an APA reference citation? How do the two work together? See this video:
VIDEO on citations in APA =
FIVE PAPERS DUE FOR WEB PROJECT
Week One Individual Paper
This ASSIGNMENT does NOT have to be one page focus on exceeding the word count.
Week One Individual Proposal
% POSSIBLE
% EARNED
Substance of Paper – Minimum 300-words. Submitted with a MICROSOFT WORD document. Delivered content assigned that week. This can be more than one page of course! No PDF files. Include at least one visual reflecting your career choice (worth 10 points). Student followed criteria provided for Written Assignments see syllabus.
70
TEMPLATE USED
20
APA formatted paper with cover page. Reference page optional. Times New Roman 12 font, 1″ margins, double-spacing, etc. and followed criteria provided for Written Assignments Requirements
10
Total Points Earned
100
Weekly Updates in Weeks 3, 5, & 6 THESE ASSIGNMENTS DO NOT HAVE TO BE ONE PAGE
Weekly Updates for Individual Web Project
% POSSIBLE
% EARNED
Substance of Paper – Minimum 300-words solid MARKETING content. Submitted with a MICROSOFT WORD document. Delivered content assigned that week. Use subject headers for organization, like Introduction, Conclusion and specific tasks to be delivered. Include Visuals in your word document too that you plan to add to the web site (MINUS 10 POINTS IF NOT INCLUDED). Do not include a video! Just a picture please. Student followed criteria provided for Written Assignments see syllabus.
70
AUTHORED Outside Reference (textbook may be used) that adds to your learning for the tasks that are assigned include in your Introduction or Conclusion paragraphs. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source. Bottom-line, if the source is not cited in the paper it does NOT count. Source must be listed in the reference page AND have an in-text citation within the paper in APA format.
10
TEMPLATE USED
10
APA formatted paper with cover page and reference page, Times New Roman 12 font, 1″ margins, double-spacing, etc.
10
Total Points Earned
100
The reference you use should be used in the Introduction or Conclusion sections of your paper and should be from an authored source that helps you learn more about best practices for web site development OR blogs or twitter accounts.
REMINDER TEMPLATES under DOC SHARING!
DID YOU SUBMIT AN ASSIGNMENT LATE?
If so, make sure to email your instructor and I will grade it quickly for you!
In addition to your papers each week, you should be working on your web site. Integrate the blogs into your web site. They must be there so that I can grade your overall web site in Week Seven / Eight.
Do not use another system like Blogger.
If in the future you plan to use this web site, then you can delete the blogs that you do not want to have within the web site. Wix.com website builder does provide web site templates that includes blogs and in the past that is what most students used.
Dr. McFaul
Week Eight FINAL Individual Paper
WEEK EIGHT for Individual Web Project
% POSSIBLE
% EARNED
Substance of Paper – Minimum 500-words solid MARKETING content. Follow template strictly. Include Visuals of your web site NO VISUALS = MINUS 10 POINTS.
70
70
AUTHORED Outside Reference (textbook can be used) that adds to your learning for the tasks that are assigned include in your Introduction. Take this seriously minus 10 points if you do not use an authored reference to help support your write-up.
An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source.
10
10
TEMPLATE USED
10
10
APA formatted paper with cover page and reference page, Times New Roman 12 font, 1″ margins, double-spacing, etc. and followed criteria provided for Written Assignments
10
10
Total Points Earned
100
100
The assignment is to design a personal web site that will be used as a tool to promote your career.
Have THIS ready by WEEK SEVEN THURSDAY and post in the DISCUSSION BOARD for that weeks assignment
. You do not have to post to Twitter you may include in your papers what you WOULD SAY if you were tweeting some students do not feel comfortable tweeting due to privacy issues and this instructor supports their desire to only include it in their papers.
Group Project:
This is a group (team) project, where the class will be divided by the instructor in teams consisting between two and four students. Each team should think of themselves as a marketing consulting company that has been contracted by this organization to help them with their social media marketing activities.
APA SUPPORT WEB SITES
If you need help with putting your references in APA format on your reference page, please see this web site (select APA at the top of the web page)
http://www.calvin.edu/library/knightcite/
Remember, APA requires that the second & subsequent lines of the references are indented five spaces and that your references are in alphabetical order. The first line must be aligned to the left 1 margin. First names are NEVER written out for the reference page per the APA Manual. Times New Roman 12 font must be used. Finally, remember that the reference page and citations must match exactly it is considered a serious academic error if they do not.
Please check out
http://owl.english.purdue.edu/owl/resource/560/01/
for a proper format in APA.
Using the APA Manual 6th Edition as the final verification for APA compliance is important.
APA helps in attribution of sources in academic work. Similarly, since your discussion work is an academic exercise, the expectation is that you cite and recap references in the discussion board. It is important to recap the references cited in the posting at the bottom of your posting as you would with a paper. As you know, in an academic paper, your Reference page is a recap of all sources cited in the paper. It tells the reader that the following sources are attributed somewhere in the paper. A reference does not count if it is cited (but not recapped) or recapped, but not cited in the paper. Both steps must appear. In other wordsIt is important that all references cited match 100% the reference RECAPPED at the bottom of the posting or it is considered a serious academic error.
How to do well in this course:
Read the ANNOUNCEMENTS. Read the grading rubrics. Follow them closely. Before you submit your paper(s) re-review the grading rubric again to ensure you have 100% compliance.
Unique Offer This Semester…
Optional Pre-Reviews Available – send to me via email by Wednesday of the week the Written Assignment is Due.
One of the nice things that I like to do for you is I offer to pre-review yourwritten assignment papers PRIOR to grading.
Those that do the best in this course, take advantage of this ‘free’ offer! You have ONE opportunity to take advantage of this offer per semester/student.
Remember, if you want your paper pre-reviewed – I will be open to do so for you IF you submit it to me by WEDNESDAY of week your assignment is due.
That gives me 24-hours plusto pre-review your work as well AND time for you to respond to my input.
All Pre-Reviews of your Papers must be sent via EMAIL only.
Dr. McFaul
Exams:
There are a total of two written response/essay exams in this course, a Midterm and Final, occurring in Modules 4 and 8. Complete each essay no later than Sunday 11:59 PM EST/EDT.
This should be delivered like a formal APA academic paper in a Microsoft Word Document only the word document submitted will be graded.
TEMPLATES FOR BOTH MID-TERM & FINAL ARE UNDER DOC SHARING you must use these.
Both exams require three references and must be 1000-words minimum. They are worth 15% of your grade. READ AND FOLLOW THE GRADING RUBRIC CLOSELY!
GRADING RUBRIC USED FOR FINAL AND MID-TERM
Points POSSIBLE
Total POINTS EARNED:
Use the template as provided. Minus 20 points if you do not.
This is really a formal APA academic paper versus a traditional paper. Substance of essay exam Minimum 1000-words (only counted from Introduction to Conclusion), posted by due date. If subject headers are missing minus 20 points. If you miss including an APA cover page with your name on it minus 10 points. This is a formal academic paper and should be presented as such.
If Turnitin Score is over 25% – 35% – minus 20 points.
If Turnitin Score is over 35 49% – minus 40 points.
If Turnitin Score is over 50% – zero points will be recorded.
Do not write out questions minus 20 points if you do so. Spelling / grammar does matter this is a formal academic paper.
No visuals in paper minus 10 points if included. Follow ALL Written Assignment Requirements lost points for not adhering to requirements like no bullet points, no extra blank lines between sections and more.
150
THREE AUTHORED Marketing Outside Reference cited/quoted and recapped in APA format at the bottom of the paper
note, students have lost all 30 points here because their reference page was not in APA format and thus their citations and reference page did not match.
Sources must be SOCIAL MEDIA references the purpose is to integrate more learning on our topic this semester. Your textbook can be used as one of three sources. Sources must be cited correctly in APA format to count towards your three sources. No dictionaries or encyclopedias, blogs, and no wikis. An authored reference is one that has a humans name associated to it. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source.
No videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed use an authored reference. An authored source has a first and last name.
30
APA format: APA SUPPORT WEB SITES
If you need help with putting your references in APA format on your reference page, please see this web site (select APA at the top of the web page) http://www.calvin.edu/library/knightcite/
Remember, APA requires that the second & subsequent lines of the references are indented five spaces and that your references are in alphabetical order. The first line must be aligned to the left 1 margin. First names are NEVER written out for the reference page per the APA Manual. Times New Roman 12 font must be used. Finally, remember that the reference page and citations must match exactly it is considered a serious academic error if they do not.
Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for a proper format in APA.
For best results, refer to the APA Manual 6th Edition.
20
TOTAL
200
For FINAL & MID-TERM ANSWER ALL QUESTIONS AND USE SUBJECT HEADERS
MKT345 Midterm exam use TEMPLATE provided under DOC SHARING
MID-TERM – You are planning to open a new bakery in a medium size town of about 200,000 people in the US. Your bakery will be 100% organic. It will be the first organic bakery in town (there are no organic super markets in the town, although some super markets offer selective organic products but no organic baked goods or desserts). You will be offering organic as well as gluten -free bread, bread-related ingredients, pies, muffins, doughnuts, and other types of desserts. Given that organic ingredients are more expensive your prices are going to be about 20% higher than your competitors prices. You have limited resources and you cannot afford to spend a lot of money in traditional promotional methods. Instead, you need to utilize social media to create awareness among your target audience.
1.1 Identify your target market(s)
1.2 What is the key positioning of your bakery relative to the competition? Describe a desirable brand image that the bakery should pursue. You should also come up with a name for the bakery that captures the brand image,
1.3 You want to generate as much publicity as possible for your grand opening. How are you going to utilize the social media to maximize exposure and attendance? Provide a detailed list of the social media you will use, as well as how you will use them. For example, if you decided to use Twitter, then you should provide a sample tweet message. Listing all possible social media is not a good answer. You may list several, but I would like to see how you will rank the ones you will use based on their importance for this particular situation.
1.4 In addition, you want your social media strategy to generate long-term interest for your bakery beyond the grand opening. Provide a detailed list of the social media you will use, as well as how you will use them. Listing all possible social media is not a good answer. You may list several, but I would like to see how you will rank the ones you will use based on their importance for this particular situation. Keep in mind that some of the social media may be ranked higher for generating buzz for the opening, but may be ranked lower in terms of their role for generating long-term interest for the bakery.
1.5 Describe the key elements of the web site to maximize awareness, attendance to the grand opening, and long-term interest.
1.6 What metrics (both in terms of web analytics and non-web metrics) should you use to assess (a) the success of the grand opening, and (b) the effectiveness of your website and social media marketing
MKT345 Final Exam use TEMPLATE provided under DOC SHARING
ZEN PATH is a Zen Buddhism monastery near Coos Bay, in Oregon. It is located in a beautiful spot, overlooking the ocean with breathtaking scenery. The monastery is built in the traditional Japanese temple style and has been operating for over 50 years. There are 23 full time monks living there and depending on the time of the year and the activities another 10-15 people may be present. Most of the funding for ZEN PATH comes from wealthy sponsors who are attracted to the philosophy and values of Zen Buddhism. However, the monastery has been forced, during the last 5 years to rely on the tuition they charge for week-long Zen meditation retreats that target upscale white collar professionals who are seeking ways to relieve the stress of modern life and who want to explore spirituality based on the traditions of the Far East. ZEN PATH is facing budgetary problems. The two main methods proposed are to either try to attract more sponsors through fundraising, or to expand the meditation seminars and workshops. Both methods have some limitations and advantages. Fundraising will minimize the impact of the outside world on the monastery, but given the economic conditions the potential sponsors are very few. The demand for the meditation seminars is high, but this would distort the monasterys mission as being beyond the material world and create the danger that it may end up as a commercial enterprise. What method or combination of methods should ZEN PATH select?
1. Outline the pro and cons of either method. Identify in detail the metrics ZEN PATHs management should use to assess which one is the best. You are not supposed to select a method, just compare them and provide ALL relevant information that you will need to make a decision.
2. Who are the key stake holders for ZEN PATH?
3. Let us assume that ZEN PATH chose to offer meditation seminars as the main source of additional income. They will still try to get sponsors, but the seminars will be the main source of new funds. What is the image that the monastery should project to the diverse stakeholders given the new changes? Describe it in a short statement (20-word limit).
4. What social media should be used and how should they be structured to help ZEN PATH deal with its financial constraints given the choice of offering seminars? Provide a detailed list of the social media they should use, as well as how they should use them. Be as specific as possible. For example, if they were to use Twitter, then you should provide a sample tweet message. Listing all possible social media is not a good answer. You may list several, but I would like to see how ZEN PATH should rank the ones they should use based on their importance for this particular situation.
5. Describe the key elements of the web site to maximize awareness, and attendance to the services (meditation training) as well as to make ZEN PATH more attractive to sponsors.
6. Once ZEN PATH started offering more meditation seminars, a philosophy professor at a local university sent a sarcastic twitter message claiming that ZEN PATH should change its name to DOLLAR PATH since they had become very commercialized. The message has been re-twitted a lot. How should ZEN PATH use reputation management techniques and social media to defend themselves from a message that may soon go viral?
7. What metrics (both in terms of web analytics and non-web metrics) should ZEN PATH use to assess (a) the success of the offering of meditation seminars, (b) the effectiveness of the modified brand image to attract more sponsors, and (c) the effectiveness of their activities to limit the reputation damage from the philosophers tweet?
Follow the grading rubric in this syllabus, not the one in the PDF provided. This syllabus supersedes all requirements remember, I worked hard to put everything in ONE spot as this course was not designed that way.
Grading Scale – Grades are NEVER rounded up. You earn what you earn.
Grade Score (%)
A 94-100
A- 90-93
B+ 87-89
B 84-86
B- 80-83
C+ 77-79
C 74-76
C- 70-73
D+ 67-69
D 60-66
F 0-59
Final Grades are not rounded-up.
Assessment of the Learning Outcomes:
Course Learning Outcome
Module
Assessment Method
1, 2, 7
1
Discussion, Group Project, Assignment 1
3, 4, 7
2
Discussion, Web Assignment
3, 4, 6, 7
3
Discussion, Assignment 2
4, 5, 7
4
Discussion, Midterm
4, 5, 6
5
Discussion, Assignment 3
4, 5, 6, 7
6
Discussion, Assignment 4
4, 5, 6, 7, 8
7
Discussion, Group Project Report
7, 8
8
Discussion, Final Exam, Assignment 5
Course Schedule:
Week 1 AUGUST 24 – 30, 2020
You MUST start this class in full speed! In Week One on one assignment alone you earn 10% of your final gradeyour group project proposal paper! Some last semester missed this assignment and earned zero points. Therefore the best that they could do was a 90% in the course IF they earned 100% on everything else. Do not put yourself in that position! Reach out to your team members and decide on a consumer product / brand to focus on this semester by FRIDAY at the latest.
Module 1 Social Media Marketing
Objectives At the conclusion of this module, you will be able to:
Describe the Social Media Marketing Planning Cycle.
Explain the 7 myths of Social Media Marketing.
Describe the difference between on-site and off-site web analytics
Assignment Overview
Items to be Completed:
Due No Later Than:
Post an introduction to the class
Thursday 11:59 PM EST/EDT
Read the assigned material
Post an initial response to the discussion question
Thursday 11:59 PM EST/EDT
Post responses to at least two classmates
Sunday 11:59 PM EST/EDT
Submit the Individual Web Page Assignment
Sunday 11:59 PM EST/EDT
Complete the Web Assignment
Sunday 11:59 PM EST/EDT
Submit the team Group Project proposal worth 10% of your GRADE this semester!!! All team members must submit to earn points.
Sunday 11:59 PM EST/EDT
Dr. McFaul (352-596-2088) Office Hours 10:00 a.m. 4:00 p.m. ET
Week 2 August 31 September 6, 2020
Module 2 Social Media Target Audiences and Rules of Engagement
Objectives At the conclusion of this module, you should be able to:
Explain the Personal Development Cycle.
Compare the differences between Permission and Interruption Marketing.
Describe the rules of engagement.
Items To Be Completed:
Due No Later Than:
Read the assigned materials
Post an initial response to the discussion question
Thursday 11:59 PM EST/EDT
Post responses to at least two classmates
Sunday 11:59 PM EST/EDT
Assignments
Questions? Contact Dr. McFaul at 248-504-0561
Discussion Boards INITIAL post must have two authored references each week. One reference must be your TEXTBOOK and the second is one that you found via research on the topic for that week.
Week 3 September 7 – 13, 2020
Module 3 Blogs, Podcasts, and Webinars
Objectives At the conclusion of this module, you should be able to:
Identify the marketing benefits of blogging.
Describe the tips for successful blogging.
Explain how companies can integrate Webinars and Podcasts in their marketing strategies.
Assignments
Items To Be Completed:
Due No Later Than:
Read the assigned materials
Post an initial response to the discussion question
Thursday 11:59 PM EST/EDT
Post responses to at least two classmates
Sunday 11:59 PM EST/EDT
Submit Assignment 2 TEMPLATE ATTACHED
Sunday 11:59 PM EST/EDT
Complete the web assignment
Sunday 11:59 PM EST/EDT
Questions? Contact Dr. McFaul at 248-504-0561 via TEXT
Discussion Boards INITIAL post must have two authored references each week. One reference must be your TEXTBOOK and the second is one that you found via research on the topic for that week.
Week 4 July 20 – 26, 2020
Module 4 Social Publishing
Objectives
At the conclusion of this module, you should be able to:
Describe the methods for publishing online.
Explain how companies can market their products using articles, E-books, an
