Marketing plan strategy – Bicycles company – Distribution Strategy
This is a bicycle company (Power on pedals). We design, develop, and produce three types of bicycles (Recreation type, speed type, and Mountain type). Please check the attachment for types of brand names and types of bicycles.
We have our own store open in New York City,Rio de Janeiro, Amsterdam, Bangalore.
I need 2 ppt slides for the following topic:
Distribution Strategy:
. What was your companys distribution strategy?
a. Describe channels of your distribution strategy
B. Identify factors influencing your distribution strategy
Promotional Strategy:
What was your integrated marketing communications plan for your product/service and audience.
Message strategy
Media strategy
Your public relations, sales promotion, and personal selling plan
Your online and direct marketing plan
Your social responsibility/cause related marketing plan
Environmental Analysis & SWOT:
Assess/evaluate environmental factors (competitive, economic, political, legal, technological, and sociocultural) on your business
Develop a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis
