Marketing Exercise Assignment
Two assignments. Need 1.5 pages of single spaced for both, Both are separate assignments. No Plagiarism. Due in 24 hours.
MKTG6240 ExCh10
1. Using the performance evaluation methods discussed in the chapter, design a method that could be used to evaluate salespeoples performance in
one of the following areas
:
communication skills
initiative
competitor knowledge
product knowledge
team work
time management
Note: your method must contain at least 5 items/statements for which salespeople will be measured/evaluated.
2. Discuss the advantages and disadvantages of your method relative to the following evaluation criteria:
Job relatedness
Validity
Standardization
Practicality/Usefulness
Comparability
Discriminability
Grading Rubric to be used
Criteria
Points
Answers cover all parts/aspects of the question and are in-depth. Answers incorporate principles discussed in the text chapter.
18-20
Answers cover some but not all parts/aspects of the question and are somewhat in-depth. Answers only partially incorporate principles discussed in the text chapter.
15-17
Answers cover only a few parts/aspects of the question and are lacking depth. Answers do not incorporate principles discussed in the text chapter.
0-14
Late submission of work
50% deduction from earned score ExCh9
1. Using the following information provided for the end of the current fiscal year, conduct a sales analysis to evaluate sales organizational effectiveness for each regional manager. The company anticipated sales growth of 5 percent. One regional manager will qualify for a Presidents Club trip to Hawaii. One regional manager will be subject to a performance improvement plan. Explain your findings and recommendations.
Region 1 Region 2 Region 3 Region 4
($000) ($000) ($000) ($000)
Sales $8,100 $9,500 $8,500 $5,000
Sales Quota $8,250 $8,500 $8,150 $7,800
Sales Last Year $7,850 $8,750 $8,000 $4,850
Industry Sales $23,000 $25,000 $27,000 $21,000
Grading Rubric to be used
Criteria
Points
Answers cover all parts/aspects of the question and are in-depth. Answers incorporate principles discussed in the text chapter.
18-20
Answers cover some but not all parts/aspects of the question and are somewhat in-depth. Answers only partially incorporate principles discussed in the text chapter.
15-17
Answers cover only a few parts/aspects of the question and are lacking depth. Answers do not incorporate principles discussed in the text chapter.
0-14
Late submission of work
50% deduction from earned score