Leadership development plan
Leadership Development PlanLeadership Development Plan
This paper will allow you to examine your leadership skills and develop a plan for moving forward.
Analyze your current leadership skills based on what you have learned in this course
Identify your primary style of leadership
Identify 2 leadership theories/styles that would be beneficial to your current/future leadership role.
Summarize your understanding of both
Explain how you would apply both to make you a more effective leader
Illustrate 2 positive outcomes that you would expect to occur from each
Examine your results from the following assessments completed throughout the term: Authentic Leadership and Emotional Intelligence.
Summarize each area and identify 2 areas within each assessment you wish to further develop.
Identify how you will develop each over the next year and how it will make you a more effective leader
Illustrate 2 positive outcomes that you would expect to occur from each
Develop a personal leadership philosophy and support your ideas with material from this course and outside research.
Provide an example where your leadership philosophy can be applied to lead an organizational change
Your leadership philosophy does not have to be any specific leadership model we reviewed. Rather, it should represent your trajectory of leadership as it applies to your career aspirations. Consider your leadership style, personality, career path and the industry you work (or wish to work in) and determine which leadership skills will be most effective.
Submit a 5 to 6-page paper double spaced
Please provide at least six (6) scholarly references to support your paper.
All references should be used as in-text citations.
All work must be completed in APA format.
A title page and reference page must be included.
For this paper, I choose Carrefour Company which we already know is the most important retailer in Europe and is supposed to enter into the United Kingdom market. From the country analysis, it indicates that the conditions are better and it can be successful in the market. However, the competition is at present is so high while the opportunities for Carrefour Company are still higher. This company is aware of how to enter into difficult markets with the assistance of various marketing objectives. Moreover, the world sourcing network and also the long expertise in innovation as well as internationalization procedure offer the company with better conditions for better and also sustainable entry.
Marketing objectives assist companies to achieve their goals as well as marketing mix which includes the 4Ps which is the largest framework used in defining the marketing strategies. As they say “to sell a service or a product create a relationship with the consumer” although to create a better and strong consumer relationship. In our current time, it is essential to create and as well maintain consumer relationships (Gomes, 2015). Carrefour Company can be the second largest retail due to its brand product and service range that is imported.
Generally, Carrefour Company three markets in the retail industry and they include household goods market, grocery, as well as personal care products. The grocery market usually considers consumers who have an interest in various foodstuffs for instance vegetables, soft drinks, and also meat. Similarly, the personal care market provides for consumers who have an interest in Beauty products and also toiletries. The household goods market caters to consumers who have an interest in numerous home appliances.
Carrefour Company has its target consumers based on psychological variables, geographical as well as behavioral. In geographical segmentation the company concentrates on serving the urban population .therefore its target markets include the inhabitants of main cities like Dubai. In behavioral segmentation, the company concentrates on serving those who require high-quality foodstuffs as well as customer products. In psychological segmentation, Carrefour caters to the lifestyles, interests, and also values of its customers to recognize its target market. Hence the company aims at consumers with the interest of shopping in a single store that is offering a variety of products (Du, 2019).
Carrefour has also adjusted its products to the culture of Islam to meet the requirements of the Arabic population in Dubai .for example the culture of Islam forbid pork consumption .so the grocery section of the company sells foodstuffs that do not have pork such as halal-certified food products to cater for the population of Arabs. Moreover, the company also transforms its product mix depending on religious holidays as well as seasons .for example for the period of festivals like Ramadan and Eid Carrefour will stock numerous gift products that are reflecting the culture of Arabs to take the benefit of the amplified spending amongst Arabs.
Marketing Objectives
Carrefour Company has set out the objectives it needs to attain for its marketing activities. These objectives are consistent with the target of the company and offer an essential concentration for the employees and also managers.
Specific
The company has set clear and specific objectives. This assists manager and also employees maintain focus and as well manage on the objective and also the end outcomes that are needed to be attained. Simultaneously specific objectives will assist managers in determining development skills as well as training requirements in their department.
Measurable
The objectives at Carrefour Company are measurable .meaning that every objective could be traced for progress .this is essential for the company since it assists in meeting the deadlines. The measurability component is included in objectives by adding including quantifiable standards that determine the progress as well as objectives achievements
Attainable
The goals of a company are supposed to be attainable in that even when the capability of employees are stretched and stimulating them it must remain promising for the objectives to be achieved .the company’s objectives are attainable in a way that employees are pushed out of their comfort zone nevertheless remains promising to achieve.
Realistic
Carrefour’s objectives are attainable since they are realistic .meaning that the company establishes objectives considering the constraints as well as organizational resources to attain objectives in time and effectively.
Timely
Objectives at the company also have a time-bound because they are set to begin and end at a particular date. The objectives timeliness assists Carrefour in keeping a sense of insistence in employees and also retains them inspired towards attaining the objectives.
The company needs to concentrate on selling more products and services to those offerings as it will be able to raise revenue. For example, within the next one year, it aims on increasing its online sales by 15%. Furthermore, another of its major objectives is expanding its reach as well as gathering more individuals who are familiar with its brand. Also, Carrefour aims at promoting new products and services. Its objective is to sell 500 units of its new products in a period of one month
References
Du, Y. &. (2019). MAF Carrefour Jordan: management control systems at an early-stage retail company. Emerald Emerging Markets Case Studies.
Gomes, E. (2015). International market selection of Carrefour (Doctoral dissertation).
MARKETING OBJECTIVES FOR CARREFOUR COMPANY
Running Head: MARKETING OBJECTIVES FOR CARREFOUR COMPANY 1
Marketing Objectives for Carrefour Company
Syamsree Dileep Gannamani
New England College
12/13/20 CARREFOUR COMPANY PROBLEM AND SOLUTION 1
Carrefour Company Problem And Solution
CARREFOUR COMPANY PROBLEM AND SOLUTION 2
Introduction
Carrefour Company is among the largest French multinational company. It was started in the year 1956 and has an average of 1,452 chains of hypermarkets worldwide. Carrefour Company has the second-largest revenue base globally as well as it is the third profit-making organization worldwide. Its headquarters are located at Levallois-Perret in Paris. Nevertheless, with all its success in terms of revenue and profit, Carrefour Company encounters some challenges such as competitiveness and strategy, productivity, product and service design, and others. In this paper, I will discuss and identify the competitiveness and strategy problem that faces the Carrefour organization and its possible solution (Domaski, 2020).
Competitiveness and strategy
Competition is a key impact in the world of commerce. Wal-Mart and Tesco are the main competitors of Carrefour Company. Wal-Mart has managed to beat Carrefour in terms of collecting revenues globally. Carrefour is also beaten by both Wal-Mart and Tesco in terms of profit margins. Hence Carrefour chains must admit that it has a challenge in competitiveness and establish a plan to solve it.
Each organization in the market should strive to beat its competitors targeting to remain relevant to the clients as well as investors. Most of the challenges which might have reduced the competitiveness of the Carrefour organization comprises of its May 2009 saga in France. This organization was blamed by the government of France for violating approximately 2500 business rules. For instance, it was said that the enterprise operations fail to follow wait and standardization rules. The meat yields in their stores had shrunk by less than 15 % of its weight which is regarded as a violation of rules.
The most crucial theory in the analysis of competitiveness and strategy is a competitive advantage theory. Competitive advantage theory can be applied in the case of the Carrefour organization. This theory was written in the year 1985 by Michael Porter. The theory claims that, in any economy, cheap labor is ubiquitous. The study further explained that organizations can attain a competitive advantage when it gains the potential to out beat the competition in markets. Carrefour organization can therefore develop platforms to outdo its competition.
Competitive advantage theory stresses that economic development is attained when a company emphasizes goods and services that value by premium. Regarding this theory, an organization can manage to outperform its competitors if it is capable to get enough natural resources such as a cheap source of power, highly skilled manpower. Carrefour Company had been accused of employing unqualified workers. May be there is the cause of the below standards meat saga. The operation leader of the hypermarkets in France should have realized that the baby formula was not preferable past its expiry date if he was highly skilled. Such personnel limit organizations from attaining competitive advantage.
Some studies suggest that the use of modern techniques specifically the adoption of modern data communication techniques can be of advantage to the organization (Xu, 2014). Other organizations adopt the use of robot technology to improve their yield as well as success. Competition makes an organization establish well attributes that put it is on top of other organizations in the competition. As a result of these undertakings, the organizations develop a competitive advantage by developing new tactics which are not in the process of being adopted by any other company (Rocha, 2015).
A Marketing Plan for Carrefour.
Carrefour should attack new markets
In the marketing plan, the management team of Carrefour should identify new markets where the organization could enter and also achieve a foothold before its competitors take action, this could also be considered as an advantage of first to market. Carrefour can specifically adept at the growth of marketing planning to spot any markets that emerge and it could be as an outcome of the shift of population, innovations of technology, or even change of consumers’ preferences, and it could be changed into new products (Soria Lpez, 2017)A marketing planning that is effective needs the ability to choose possibly utmost profitable opportunities between the various available opportunities
Properly express the advantages
A clear marketing plan involves a well-crafted message presenting the competitiveness and strategy advantages in a way that is brief and compelling. Therefore Carrefour could select extremely effective messages the reasons its products are the best solution as compared to the ones provided by its competitors and also why they are the ideal solution. Consumers never contrast shop with dynamics like price since there is no solution of competitors that is seen like being in a similar class
Carrefour should expand its channels of distribution
I believe that small businesses can probably raise the odds of creating a sale to aim consumers through raising the chances for the consumers to view the products. Therefore Carrefour should add its channel of distribution. When the company is preparing a marketing plan the management should identify every likely distribution channel that it can use as well as market possible for everyone. Once Carrefour has its products largely available it is a great way through which it builds its brand awareness which is a major component of competitiveness and strategy
Emphasizing its consumer service
Carrefour should involve strategies for increasing the level of consumer service. If the company keeps their consumers content products it will both replicate the business from those consumers as well as the chance for delivering the word of mouth endorsements to other consumers that are more potential. If the company turns consumer services it will accomplish competitive advantage by methods like addressing their issues promptly, taking time to be aware of consumers as persons as well as searching for means through which the company will improve the provision of its products and services, also they need an individual who is available for speaking with them. We all know that strategies of businesses of being available and working together with the consumers could develop a formidable benefit comparative to its bigger competitors and their occasionally impersonal tactic to services
Recommendation
So that the Carrefour Company to win the market with completion and strategy we have seen that it can undertake numerous initiatives which could also include employing qualifies and talented human resource base. In case there are errors that Carrefour has been blamed for they could get rid through talented personnel.
So that the Carrefour company could compete properly with other organizations is human resource should be fortified with skills of modern technology for instance temperatures of refrigeration can simply be regulated by computer technology. Evaluating and also labeling could as well be operated by technological tactics so that no errors can occur. Items barcode in the stores must show and also recap operations officers the date of expiry. Consumers as well as stakeholders will need to purchase and also invest in an organization containing competitive employees and the one that has adopted current preservation technology (Mezquita Rodrguez, 2015).
References
Domaski, R. &. (2020). Omnichannel of private label grocery products in Tesco and Carrefour retail chains on the Polish market. Ekonomski Vjesnik, 33(1), 191-202.
Mezquita Rodrguez, A. (2015). Marketing plan for Ausis Bookshop.
Rocha, M. V. (2015). The sale of the Portuguese operations of Carrefour (Doctoral dissertation).
Soria Lpez, D. (2017). Marketing plan of Spontex.
Xu, L. X. (2014). Wal-Mart and Carrefour’s Supply Chain Management Strategies in China. International Journal of Business and Management, 9(7), 155.
