international statergy
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
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Assessment 1 Information
Subject Code: MBA611
Subject Name: International Strategy
Assessment Title: International Market Analysis
Assessment Type:
Length:
An individual, written analysis
1500 words (+/- 10% allowable range)
Weighting: 30%
Total Marks:
Submission:
100
Online
Due Date: Week 5
Your task
Individually, you are required to create a 1500 word market analysis for an organisation in an industry of
your preference by using international business tools to a variety of situations arising in the global market
context.
Assessment Description
The purpose of this individual assessment is to develop students skills in the evaluation of global trends
that would impact the local organisation and to analyse some strategic prospects for the same business
in an international context.
Assessment Instructions
To start working on this assessment, you will need to select an organisation. The organisation can be
a private or public company based in Australia. It must have information about its operations readily
available as you will use this company in the second assessment in this subject. You will not be able to
change the firm once you have selected it in this assessment. A good criterion for the choice of a firm is
the availability of public information about its products and services, corporate background and market
reputation. Your workshop facilitator will not allocate any firms, so it is crucial to identify one that you wish
to work on. Do this early and consult with your lecturer about your choice if in doubt.
To complete the assessment, follow the steps below:
Step-1 Select a firm in Australia.
Step-2 Identify two possible countries that the firm could consider expanding into.
Step-3 Research both countries and find information about the following characteristics of each one.
Summarise the findings in a table (use a replica of Table 1 below).
a Whether the country has a trade agreement with Australia
b The value of the local currency against the Australian dollar
c The existence of an Australian embassy or consular section in that country and its size
and significance
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
d General political relationships between the two countries
e Whether, in general, international firms can set up in that country Table-1 easily(Given
below). Summary of research findings
Table 1( need to be inserted in the appendix of your report)
Item of Research Findings (2-3 sentences or a few
words)
Status of the trade agreement with
Australia
Value of local currency versus the
Australian Dollar (AUD)
Existence of an Australian embassy or
consular section, its size and significance
General relationships between the two
countries
What are the regulations for international
firms to set up their operations in the
chosen country
Step 4
Prepare a report addressing the following
Firms expansion plans into each of the chosen country (based on points a to e
above) (300 words)
Selection of a geographical location (city and suburb) for the firm to open its offices
and provide reasons for this choice. (200 words)
Risks associated with the selection of the country you have selected (300 words)
Suitability of each country for the firm using the results you reached in Table 1.
Insert Table 1 under this heading and comment on its contents (300 words, not
including the materials in Table 1)
A final recommendation for the firm to go to one of the two countries and a
justification for this choice (300 words)
Please note:
The analysis does not require an executive summary.
The word count does not include the cover sheet or reference list or any appendix you may use.
The assignment must be completed individually.
Please remember that you will need to cite the sources you used, so you are required to reference
at least 10 sources of information. These may include corporate websites, government
publications, industry reports, census data, journal articles, newspaper articles and textbook
material. In referencing sources, you must apply Harvard Referencing Style to your in-text citations
and your reference list.
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment Submission
This file must be submitted as a Word document to avoid any technical issues that may occur from
incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission.
Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your
workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin
error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay
with any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with the table below unless
approval in advance has been granted.
Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks
available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted, and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to
be one day late and therefore subject to the associated penalty
For more information, please read the full Policy via https://www.kbs.edu.au/about-us/school-policies
https://www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
http://www.kbs.edu.au/current-students/student-policies/
https://elearning.kbs.edu.au/course/view.php?id=1481
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MBA611 Assessment 1 Marking Rubric International Market Analysis 30%
Marking
Criteria (__/100)
NN (Fail)
0 49%
P (Pass)
50 64%
C (Credit)
65 74%
D (Distinction)
75 84%
HD (High Distinction)
85 100%
Risk analysis for two
potential countries for
the expansion
___/30 marks
Your analysis lacks depth, and/or
is not relevant to the market
suitability and the risks
associated with entry
requirements for two potential
countries
You have briefly analysed the risks,
market suitability and entry
requirements for two potential
countries.
You have analysed risks, market
suitability and entry requirements
for two potential countries.
You have provided a detailed
analysis of the market suitability
and the risks associated with entry
requirements for two potential
countries.
You have critically analysed the
market suitability and the risks
associated with entry requirements
for two potential countries
Recommendations
___/30 marks
You have proposed unclear or no
recommendation that demonstrates
an understanding of the risk
mitigation strategies and
justification on a selection of a
specific country for expansion.
You have proposed
recommendations that demonstrate
a limited understanding of the risk
mitigation strategies and justification
on a selection of a specific country
for expansion.
You have proposed
recommendations that
demonstrate a suitable
understanding of the risk
mitigation strategies and
justification on a selection of a
specific country for expansion
You have proposed
recommendations that demonstrate
an advanced understanding of the
risk mitigation strategies and
justification on a selection of a
specific country for expansion.
You have proposed
recommendations that demonstrate
an expert understanding of the risk
mitigation strategies and justification
on a selection of a specific country
for expansion
Research into country-
specific issues and the
use of relevant
references
__/20 marks
Your research lacks focus and/or
you have chosen unsuitable or
bogus sources, which do not link to
the required assessment task.
You have demonstrated a basic
level of research, which is supported
by a reasonable selection of
secondary sources about country-
specific issues.
You have demonstrated
substantial research, which is
supported by a reasonable
selection of secondary sources
about country-specific issues.
You have demonstrated substantial
research, which is supported by an
appropriate selection and range of
secondary sources about country-
specific issues.
You have demonstrated extensive
research, which is supported by an
appropriate selection and range of
secondary sources about country-
specific issues.
Grammar/Spelling
__/5 marks
Spelling and/or grammar is
consistently incorrect. It impacts on
the flow and readability of your
analysis.
Though there are some errors in
grammar and spelling, these do not
detract from the readability and flow
of your analysis.
Mostly correct grammar and
spelling but any errors do not
impact on the readability and flow
of your analysis.
Errors in grammar and spelling are
rare, which enhances the
readability and flow of your
analysis.
Perfect grammar and spelling
throughout, which enhances the
readability and flow of your analysis.
Format
__/5 marks
The format chosen for your analysis
is inappropriate and/or lacks
thought and consideration for the
intended audience.
The format chosen for your analysis
is appropriate, but further attention
to detail would improve its
presentation.
The format chosen for your
analysis is appropriate, but minor
changes would enhance its
presentation.
Your analysis is professionally
presented and has been submitted
in the appropriate format.
Your analysis is professionally
presented and exceeds
expectations for what is suitable for
a business environment.
In-text Citations and
Referencing
__/10 marks
Neither in-text referencing and/or
reference list adheres to Kaplan
Harvard Referencing Style.
In-text referencing or the resultant
reference list adheres to Kaplan
Harvard Referencing Style, with
some errors.
Both, in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing
Style, with some errors.
Both, in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing Style,
with only occasional minor errors.
Both, in-text referencing and the
resultant reference list adhere
strictly to Kaplan Harvard
Referencing Style, with no errors.
Feedback and Grades will be released via MyKBS. SUBJECT NAME :- INTERNATIONAL STARTEGY
ASSESMENT TITLE :- INTERNATIONAL MARKET ANALYSIS
SUBJECT CODE :- MBA 611
STUDENT NAME :- SAI PRANEETH.N
STUDENT ID :- 136548
SCHOOL :- KAPLAN BUSINESS SCHOOL
Myriad Technologies
Introduction
Business analysis and assessment helps generate adequate knowledge on performance, failure and expected future trends in business analysis. The assessment mainly focuses on an company of my own choosing from the countries which have public information in Australia and the country of choosing in Myriad Technologies. The assignment will critically appraise and analyze the outcomes of the company by comparing it with other companies and developing a robust expansion plans, location, risks associated with geographical locations, suitability of the organization and recommendations of the firm. The firm mainly provides Information Technology services and solutions. The country of comparison on this research will be China and England. China, England, and Australia are developed countries which makes it possible to compare them and develop and in-depth contrast for expansion and investment. The table below will help in answering some of concerning items that are resourceful to the research.
Item of Research
Finding in China.
Status of the trade agreement with Australia
ChinaAustralia Free Trade Agreement
Value of local currency versus the Australia Dollar(AUD)
One Australian Dollar is equivalent to 4.96 Chinese Yuan
Existence of an Australian embassy or consular section, its size and significance
Active
General relationship between the two countries
Australian Prime Minister and Chinese President agreed to describe the relationship as a “comprehensive strategic partnership
What are the regulations for international firms to set up their operations in the chosen country
China Australia Free Trade Agreement
Item of Research
Finding in England
Status of the trade agreement with Australia
UK-Australia free trade agreement
Value of local currency versus the Australia Dollar (AUD)
1 Australian Dollar is equivalent to 0.5471 British Pound
Existence of an Australian embassy or consular section, its size and significance
Active
General relationship between the two countries
Sharing of cultural thread
What are the regulations for international firms to set up their operations in the chosen country
Free Trade Agreement Portals
Myriad Technologies need to have several cities in Australia in order for to facilitate its expansion. The city will look at include Brisbane and Queensland. These cities have a large population and everyone might be known of using the technologies. Therefore, when we look at the services that Myriad Technologies offers, Brisbane will be ideal place for the company to set its offices. High population has been one of the factors that will attract the company to open several offices in Brisbane. The city will provide a high market for the company. People are well known to use their gadget and at the same time they might need help from the company.
Same as Brisbane, the other city which will be ideal for the company to consider opening the office is Queensland. The city is in Australia and has a large population. Myriad Technologies provides IT services to the people. In Queensland, many offices have their headquarters there, which provide an available market for the services offered by the company. The other reason why the company should set up an office in Queensland is the availability of human resources. Human resources will provide the company with labor forces. Therefore, the company should consider the expansion in the city.
China being the selected country where the company, Myriad Technologies, should expand its roots in provision of IT services, the company will encounter several challenges. The research will be addressing risks involved with the expansion of the company in China and England from Australia. The importance of expansion to such areas and the benefit of the area of specialization is the improvement of technological aspects which have been witnessed in modern day on emerging technologies. The future is promising and the company should think more of expanding as new technologies are being developed.
I.
Reduction in profit margin
Expanding a company needs capital in order to set up the business. The profit obtained in companies based in Australia will be taken as investing capital in China (Qi et al., 2018). Through this, there will be a reduction on profit margin that will obtained from the companies in Australia. Besides, introducing the company to England will make it worse because the company will have to spend more in expansion of it in England. More funds will be used in making new offices in England; other funds will be used in hiring of workforce while the profit produced will be in low quantity due to a lot of expenses incurred by the company.
II.
Acceptability risk
China has diverse community and introduction of a new company may lead to a lot of doubts since different people have different taste. The introduction of Myriad Technologies to China will be a great risk to the company itself since it is not sure of what to expect. Therefore, it will be challenging at first to convince the new clients of the new country to like the services offered by the company. Sometimes we find that the people most like tend to run from the beginning companies (Moloney et al., 2014). The scenario will affect Myriad Technologies in case it is introduced to China. People in England will appreciate the new technology even more and most probably the acceptability of Myriad Technologies services will be high. Sometimes people may tend to just use it in order to get the difference of the company from other companies that offers the same services in the country.
III.
Competition
Every business field has competitors who strive very hard to outsmart one another. The technology part is also the same especially in China where the land is known to be a mother of all new technologies. Therefore, introduction of Myriad Technologies will be a new competitor in the field of technology. The other old companies will tend to improve the quality of their services to the customers hence inducing a stiff competition to Myriad Technologies. The competition will be one of the greatest challenges to the company introduction in the country. The company will have encountered this challenge directly. On the hand, England has several companies that are in line of business with Myriad Technologies. It will not be the same from China (Chen et al., 2015). The company will encounter the stiff competition from other companies that in the same field as Myriad Technologies.
In reality, there is great attraction to Australian market due to import tariffs from China. However, Australian companies also have access to preferential rates due to ChAFTA free trade agreement between China and Australia. The availability of the recommendation makes the payable rate to be great and that makes the entire outcome of the market strategy more compelling with more payable rates (Vickery, 2015).
The other advantage on the connection between China and Australia is the free trade agreement which harmonizes the system code to show details and certificates of origin with a country interested in the market which shows that not every company is welcome to enjoy the market freedom and illustration of what is best for the company is depended upon by preferential tariff rates. All exporter needs to meet the guidelines set for originality, which required provision of documents to the Australian Industry group.
The agreement shows credit to agricultural produce too which remains in effect till the set duration of time is over. In summary, the Australian government is mainly interested in preserving and promotion of economic strategies in the interest of UK and EU which means that the opportunities created due to the aspirations can be utilized in the best way possible to generate an advance outcome for a company like Myriads technologies to find a field for investment too. The country also is working to address risks posed by Brexit and EU-UK negotiations which means that the outcome of the mitigation strategies leaves companies well equipped in investing while representing Australia. The last aim being majored by Australia is maximization of market needs which makes Myriad technologies better placed equitable to maximize the provision too when thinking of expansions (Gambini, 2016).
The Australian Government has been taking strategies at hand which will ensure there is equitable and realistic measures for better investment. For instance, it is engaging with the UK to create new health certifications and companies enlistment to be able to work with competence within the stipulated regions. The general outcome of the analysis will have a positive impact on the organization (Singh et al., 2019).
Recommendations
Myriad Technologies will be better when the company extends it branches to the England. It will be better if they consider the trade agreements and tariffs. The set platform for investment show that there are great opportunities for companies to still invest and show competence in what can be done to achieve a good outcome. The company should be ready to respond to the opportunities which are opening and the chances for development and change in policy which creates more room for development. The areas of investments are many in terms of technological specialization which makes the company to be limited to itself on what can be done to make up the best expansion record.
References
Chen, J., Huang, Q., Peng, H., & Zhong, H. (2015). China Southern Power Grid: A Myriad of Twinkling Lights, Great Rapport with CSG. InResearch Report on Corporate Social Responsibility of China(pp. 223-239). Springer, Berlin, Heidelberg.
Editions, M. (2015). Brighton.
Gambini, E. (2016). In the Aftermath of DArcy v. Myriad Genetics Inc: Patenting Isolated Nucleic Acids in Australia.European Journal of Risk Regulation,7(2), 451-459.
Li, M. (2020). The US-China trade war: Tariff data and general equilibrium analysis.Journal of Asian Economics, 101216.
Moloney, D., Barry, B., Richmond, R., Connor, F., Brick, C., & Donohoe, D. (2014, August). Myriad 2: Eye of the computational vision storm. In2014 IEEE Hot Chips 26 Symposium (HCS)(pp. 1-18). IEEE.
Ng, E. S. K. (2016). Myriad in Australia: A patent U-turn in the right direction?.Pandora’s Box, (2016), 31.
Qi, C., & Zhang, J. X. (2018). The economic impacts of the China-Australia Free Trade Agreement-A general equilibrium analysis.China Economic Review,47, 1-11.
Singh, C., Kusumalatha, P., & Anuradha, B. (2019). TUBEROUS SCLEROSIS-MYRAID PRESENTATIONS.International Journal of Scientific Research,8(10).
Vickery, P. (2015). The IntellectuaI Property Enterprise Court of England and Wales with commentary on D’Arcy v Myriad Genetics Inc [2015] HCA 35.Victorian Bar News, (158), 70.
