International startegy
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment 1 Information
Subject Code: MBA611
Subject Name: International Strategy
Assessment Title: International Market Analysis
Assessment Type:
Length:
An individual, written analysis
1500 words (+/- 10% allowable range)
Weighting: 30%
Total Marks:
Submission:
100
Online
Due Date: Week 5
Your task
Individually, you are required to create a 1500 word market analysis for an organisation in an industry of
your preference by using international business tools to a variety of situations arising in the global market
context.
Assessment Description
The purpose of this individual assessment is to develop students skills in the evaluation of global trends
that would impact the local organisation and to analyse some strategic prospects for the same business
in an international context.
Assessment Instructions
To start working on this assessment, you will need to select an organisation. The organisation can be
a private or public company based in Australia. It must have information about its operations readily
available as you will use this company in the second assessment in this subject. You will not be able to
change the firm once you have selected it in this assessment. A good criterion for the choice of a firm is
the availability of public information about its products and services, corporate background and market
reputation. Your workshop facilitator will not allocate any firms, so it is crucial to identify one that you wish
to work on. Do this early and consult with your lecturer about your choice if in doubt.
To complete the assessment, follow the steps below:
Step-1 Select a firm in Australia.
Step-2 Identify two possible countries that the firm could consider expanding into.
Step-3 Research both countries and find information about the following characteristics of each one.
Summarise the findings in a table (use a replica of Table 1 below).
a Whether the country has a trade agreement with Australia
b The value of the local currency against the Australian dollar
c The existence of an Australian embassy or consular section in that country and its size
and significance
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
d General political relationships between the two countries
e Whether, in general, international firms can set up in that country Table-1 easily(Given
below). Summary of research findings
Table 1( need to be inserted in the appendix of your report)
Item of Research Findings (2-3 sentences or a few
words)
Status of the trade agreement with
Australia
Value of local currency versus the
Australian Dollar (AUD)
Existence of an Australian embassy or
consular section, its size and significance
General relationships between the two
countries
What are the regulations for international
firms to set up their operations in the
chosen country
Step 4
Prepare a report addressing the following
Firms expansion plans into each of the chosen country (based on points a to e
above) (300 words)
Selection of a geographical location (city and suburb) for the firm to open its offices
and provide reasons for this choice. (200 words)
Risks associated with the selection of the country you have selected (300 words)
Suitability of each country for the firm using the results you reached in Table 1.
Insert Table 1 under this heading and comment on its contents (300 words, not
including the materials in Table 1)
A final recommendation for the firm to go to one of the two countries and a
justification for this choice (300 words)
Please note:
The analysis does not require an executive summary.
The word count does not include the cover sheet or reference list or any appendix you may use.
The assignment must be completed individually.
Please remember that you will need to cite the sources you used, so you are required to reference
at least 10 sources of information. These may include corporate websites, government
publications, industry reports, census data, journal articles, newspaper articles and textbook
material. In referencing sources, you must apply Harvard Referencing Style to your in-text citations
and your reference list.
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment Submission
This file must be submitted as a Word document to avoid any technical issues that may occur from
incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission.
Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your
workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin
error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay
with any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with the table below unless
approval in advance has been granted.
Number of
days
Penalty
1* – 9 days 5% per day for each calendar day late deducted from the total marks
available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted, and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to
be one day late and therefore subject to the associated penalty
For more information, please read the full Policy via https://www.kbs.edu.au/about-us/school-policies
https://www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
http://www.kbs.edu.au/current-students/student-policies/
https://elearning.kbs.edu.au/course/view.php?id=1481
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (Act). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
MBA611 Assessment 1 Marking Rubric International Market Analysis 30%
Marking
Criteria (__/100)
NN (Fail)
0 49%
P (Pass)
50 64%
C (Credit)
65 74%
D (Distinction)
75 84%
HD (High Distinction)
85 100%
Risk analysis for two
potential countries for
the expansion
___/30 marks
Your analysis lacks depth, and/or
is not relevant to the market
suitability and the risks
associated with entry
requirements for two potential
countries
You have briefly analysed the risks,
market suitability and entry
requirements for two potential
countries.
You have analysed risks, market
suitability and entry requirements
for two potential countries.
You have provided a detailed
analysis of the market suitability
and the risks associated with entry
requirements for two potential
countries.
You have critically analysed the
market suitability and the risks
associated with entry requirements
for two potential countries
Recommendations
___/30 marks
You have proposed unclear or no
recommendation that demonstrates
an understanding of the risk
mitigation strategies and
justification on a selection of a
specific country for expansion.
You have proposed
recommendations that demonstrate
a limited understanding of the risk
mitigation strategies and justification
on a selection of a specific country
for expansion.
You have proposed
recommendations that
demonstrate a suitable
understanding of the risk
mitigation strategies and
justification on a selection of a
specific country for expansion
You have proposed
recommendations that demonstrate
an advanced understanding of the
risk mitigation strategies and
justification on a selection of a
specific country for expansion.
You have proposed
recommendations that demonstrate
an expert understanding of the risk
mitigation strategies and justification
on a selection of a specific country
for expansion
Research into country-
specific issues and the
use of relevant
references
__/20 marks
Your research lacks focus and/or
you have chosen unsuitable or
bogus sources, which do not link to
the required assessment task.
You have demonstrated a basic
level of research, which is supported
by a reasonable selection of
secondary sources about country-
specific issues.
You have demonstrated
substantial research, which is
supported by a reasonable
selection of secondary sources
about country-specific issues.
You have demonstrated substantial
research, which is supported by an
appropriate selection and range of
secondary sources about country-
specific issues.
You have demonstrated extensive
research, which is supported by an
appropriate selection and range of
secondary sources about country-
specific issues.
Grammar/Spelling
__/5 marks
Spelling and/or grammar is
consistently incorrect. It impacts on
the flow and readability of your
analysis.
Though there are some errors in
grammar and spelling, these do not
detract from the readability and flow
of your analysis.
Mostly correct grammar and
spelling but any errors do not
impact on the readability and flow
of your analysis.
Errors in grammar and spelling are
rare, which enhances the
readability and flow of your
analysis.
Perfect grammar and spelling
throughout, which enhances the
readability and flow of your analysis.
Format
__/5 marks
The format chosen for your analysis
is inappropriate and/or lacks
thought and consideration for the
intended audience.
The format chosen for your analysis
is appropriate, but further attention
to detail would improve its
presentation.
The format chosen for your
analysis is appropriate, but minor
changes would enhance its
presentation.
Your analysis is professionally
presented and has been submitted
in the appropriate format.
Your analysis is professionally
presented and exceeds
expectations for what is suitable for
a business environment.
In-text Citations and
Referencing
__/10 marks
Neither in-text referencing and/or
reference list adheres to Kaplan
Harvard Referencing Style.
In-text referencing or the resultant
reference list adheres to Kaplan
Harvard Referencing Style, with
some errors.
Both, in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing
Style, with some errors.
Both, in-text referencing and the
resultant reference list adhere to
Kaplan Harvard Referencing Style,
with only occasional minor errors.
Both, in-text referencing and the
resultant reference list adhere
strictly to Kaplan Harvard
Referencing Style, with no errors.
Feedback and Grades will be released via MyKBS.
