I failed midterm, so I need get really high grade
FINAL DIGITAL BRANDING, ADVERTISING AND MEDIA CHANNELS
The scenario is the following: Harley Davidson wants to engage more with their female audience and your group has been hired to complete a strategy to conquer this objective.
Elaborate a report with the following information:
Cover
Table of contents
Introduction: brief overview about the company
Requested Communication Research: how would you gather information to complete said strategy? Explain the methodology and sample.
Creative brief of the strategy created (objective, target, content, channel, timing, evaluation)
Message, slogan and/or copies
Conclusion: why do you think this strategy will conquer the objective?
Formalities:
Wordcount: 1500-2000 words
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvards citation style.
Submission: Week 13 – Sunday 7th May 2023 23:59 Via Moodle (Turnitin).
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
The student will learn how to develop a proper media strategy.
The student will understand how to create a creative brief.
The student will increase his/her creativity and will learn how to create proper messages and copies.
