HR Planning, Employer Branding, Organizational Marketing
Human Resources Management
12-point font, Times New Roman, 1-inch margins on all sides, double-spacing.
Use at least two (2) quality academic resources in this assignment. You may reference any information from the class textbook, chapters 1-8 in your answers and discussions. Format: APA version 7.
Class textbook: Human Resources Management. Author: Valentine; Meglich; Mathis; Jackson. Publisher: Pearson. Edition: 16th. ISBN: 978-0357033852
Write a 2-page paper to discuss the following:
4. Recruiting and employer branding should be seen as part of an organizational marketing effort that is linked to the overall image and reputation of the organization and its industry. If you were responsible for enhancing your organizations employment brand: How would you convince senior leaders that the investment would be worthwhile? Who would you partner with inside and outside your organization to develop and convey your brand message? (Chapter 6. Page 188)
