Homework Question
For Milestone One, you will further define the problem you identified in the Module Two assignment and begin to develop a plan to address the problem using internal and external communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication.
MGT 550 Milestone One Guidelines and Rubric
Overview: In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain
relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a
strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade,
and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an
organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of
communications and mediums, as well as evaluating effectiveness.
For Milestone One, you will further define the problem you identified in the case and begin to develop a plan to address the problem using internal and external
communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication. To access the
final project case study, Research in Motion: Sincerely, a RIM Employee (A), refer to the HBR coursepack link in your syllabus.
Prompt: Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study.
Specifically, the following critical elements must be addressed:
I. Introduction
A. Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
B. In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to
accomplish with your communication?
Use the following rubric to help you address the critical elements appropriately.
Rubric
Guidelines for Submission: Your introduction should be 3 to 4 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and
adherence to the latest edition of APA formatting.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Introduction:
Context
Summarizes the important details of the case
and clearly outlines the specific problem(s)
that will be addressed
Summarizes the important details of the case
and outlines the specific problem(s) that will
be addressed but summary is cursory or
missing important details or problems
outlined are vague or illogical
Does not summarize the important details of
the case and/or outline the specific problems
that will be addressed
45
Introduction:
Communication
Goals
Defines clear and specific communication
goals in response to the presented issue,
supported by text or other scholarly sources
Defines communication goals but goals are
vague or unclear or lack connections to the
presented issue, or goals are unsupported by
text or other sources
Does not define communication goals 45
Articulation of
Response
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
10
Total 100%
MGT 550 Milestone One Guidelines and Rubric
Rubric
Accessibility Report
Filename:
MGT 550 Milestone One Guidelines and Rubric.pdf
Report created by:
Organization:
[Enter personal and organization information through the Preferences > Identity dialog.]
Summary
The checker found no problems in this document.
Needs manual check: 2
Passed manually: 0
Failed manually: 0
Skipped: 0
Passed: 30
Failed: 0
Detailed Report
Document
Rule Name Status Description
Accessibility permission flag
Passed Accessibility permission flag must be set
Image-only PDF
Passed Document is not image-only PDF
Tagged PDF
Passed Document is tagged PDF
Logical Reading Order
Needs manual check Document structure provides a logical reading order
Primary language
Passed Text language is specified
Title
Passed Document title is showing in title bar
Bookmarks
Passed Bookmarks are present in large documents
Color contrast
Needs manual check Document has appropriate color contrast
Page Content
Rule Name Status Description
Tagged content
Passed All page content is tagged
Tagged annotations
Passed All annotations are tagged
Tab order
Passed Tab order is consistent with structure order
Character encoding
Passed Reliable character encoding is provided
Tagged multimedia
Passed All multimedia objects are tagged
Screen flicker
Passed Page will not cause screen flicker
Scripts
Passed No inaccessible scripts
Timed responses
Passed Page does not require timed responses
Navigation links
Passed Navigation links are not repetitive
Forms
Rule Name Status Description
Tagged form fields
Passed All form fields are tagged
Field descriptions
Passed All form fields have description
Alternate Text
Rule Name Status Description
Figures alternate text
Passed Figures require alternate text
Nested alternate text
Passed Alternate text that will never be read
Associated with content
Passed Alternate text must be associated with some content
Hides annotation
Passed Alternate text should not hide annotation
Other elements alternate text
Passed Other elements that require alternate text
Tables
Rule Name Status Description
Rows
Passed TR must be a child of Table, THead, TBody, or TFoot
TH and TD
Passed TH and TD must be children of TR
Headers
Passed Tables should have headers
Regularity
Passed Tables must contain the same number of columns in each row and rows in each column
Summary
Passed Tables must have a summary
Lists
Rule Name Status Description
List items
Passed LI must be a child of L
Lbl and LBody
Passed Lbl and LBody must be children of LI
Headings
Rule Name Status Description
Appropriate nesting
Passed Appropriate nesting
Back to Top Management Communication Template
MGT-550-Q2261 Managing Through Communication
Patricia Vela
Instructor: Dr. Luke Hobson
MGT 550 Communications Template
Overall Issue to Be Addressed
The company in the study experienced Negative attitude in the workplace
Contributing Factors to Issue
Communication Required to Address Issue
Audience for Communication
(Internal or External or Both)
Communication Objectives
Personal issues
Personal issues can be resolved through the utilization of proper communication mechanisms
The people who can be the audience to communication are; the managers, middle level managers, and the junior employees. External audiences include the suppliers
The communication objective is to ensure that the people understand the available mechanism for reporting in the case that they have personal issues that is affecting their work performance or their relationship with others.
Financial issues
Financial issue within the organization can be resolved through the development of better complain handling mechanism.
Training can also be conducted to educate the employees on the needs for saving money and the disadvantages of borrowing loan.
It is also important to develop financial assistance mechanism within the organizational setting to that employees can borrow money in case of emergencies.
Developing a payment structure that reflects the input of every person and make is known and accessible by all employees.
The people who can be the audience to communication are; the managers, middle level managers, and the junior employees
The objective here is to let the people to understand the available mechanism for handling financial complains.
To develop better saving culture within the employees.
Enable them also to learn to appreciate their salary amounts and develop prudent ways for using their money.
Making a transparent and merit-based payment structure will enable an organization avoid conflict arising from constant changes and rumors.
Arrogance
Managers have a role to ensure that people only focus on the work in hand. And the utilization of better communication channels. The managers should also be encouraged to be more professional in their duties.
Develop guidelines to curb individual conducts within the organization
The people who can be the audience to communication are; the managers, middle level managers, and the junior employees. External audiences include the suppliers
The objective of developing communication mechanisms is to ensure that every employee is guided by rules and regulations and ensure equal rights for everyone in the organization.
Job insecurity
Assign tasks and constantly acknowledge the efforts of the employees
Develop better communication channels for dealing with rumor mongering
The people who can be the audience to communication are; the managers, middle level managers, and the junior employees. External audiences include the suppliers
The objective here is to motivate the employees by making the feel important and needed within the organization.
The other objective is to clear the air when suspicion is raised through rumors and ensuring the employees.
Overall Issue to Be Addressed
Lack of professional ethical standards in the organization
Contributing Factors to Issue
Communication Required to Address Issue
Audience for Communication
Communication Objectives
A poorly structured organization with less rules and guidelines on the conduct of individuals
Promote the establishment of rules and guidelines to govern individual conduct
The audience for communication includes the CEOs or the company and other stakeholders such as suppliers, creditors and the clients of the company.
The objective of the communication here is to pursued the CEOs to change the structure of their company and hire adept leaders.
The other objective is to inform the stakeholders of an impending leadership change and also solicit for their comments in regards to the same.
Unprofessionalism
The establishment of guidelines will also help in curbing unprofessionalism
Develop a more open down-top communication that will motivate employees to report unprofessionalism from their immediate managers
Develop training mechanism and encourage the employees to seek further education and leadership courses.
The audience at this point will include the CEO, managers, and the employees.
The communication objective is to ensure that they understand the importance of professionalism.
To encourage the junior employees and any person to speak out on any unprofessional conduct by their bosses or any person.
To train the employees on training and education.
Weak leadership
Communication and advise on the importance of strong, quality and a hand-on leadership
The establishment of strong leadership structures that will ensure a smooth and professional running of the company even when the CEOs are not present.
The audience of the communication will include the CEO, managers the employees and external audience such the suppliers and clients
The objective of the communication is to ensure that strong mechanism are put in place to support leadership
The other objective is to ensure that the CEOs understand the importance of strong leadership and the role it plays in the organizations success.
