Firm Analysis
see attach
Instructions
Please, select one of your favorite firms or a firm that you would like to learn more about and create a short video, power point presentation of a paper that provides an in depth Analysis of this firm
Below please find a recommended framework to use for this analysis:
Firm Description and history
What industries and industry segments is your firm involved in, and what will be the focus of the paper? What marker structure represents this industry and why? Provide a statement of the current position or situation of your firm within the industry. Which are the firms that this firms competing against?
What are some challenges that this firm is facing currently?
The only way to know if your firm is doing well is through comparison. Therefore, almost all of the elements that follow require the analysis of your firm and then a comparison to a better performing firm or to industry standards.
Brand Management
The objective of the brand management is to maximize market share and make the demand curve steeper . Are they achieving this objective? You should be able to provide a graph of market share change over time compared to another firm or the industry. What is the market share change of the firm in relation to market growth? Remember to use ratios; not raw numbers. How well is the corporation performing in terms of market position and marketing mix?
How well does your firm’s product offering (product mix) compare to a better performing firm?
Is the firm’s pricing appropriate?
How does the firm compete: Research and Development, creation of new products, improvement of the previous versions?
Evaluate the promotional efforts of the firm. What is the payoff for the money spent on advertising? Is there a relationship between advertising and market share change?
Recommendation
Conclude the video, or presentation or paper with your prognosis for the firm as it competes with its competitive firms.
Bibliography (Use MLA or APA format) At least 5 resources needed for this assignment
Appendices, graphs, tables:
Follow the MLA/APA format for this final assignment and avoid plagiarism. This paper is not to exceed 6 pages and if you opt for a presentation it shall be no longer than 15 slides without the reference page and cover slides. Video shall not exceed five minutes.
