Essay Help for Small Business Management
Assignment 2: Feasibility Analysis
Due Week 6 and worth 135 points
“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check to see whether your idea, as originally conceived, needs to be modified, refocused, or changed dramatically. (Or perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough & Cornwall, 2015, p. 237).
With this assignment, you will be addressing the fundamental question: Does this business have profit potential?
Referring to the same business you either started or purchased in the first assignment, write a three to four (3-4) page paper in which you:
Conduct a feasibility analysis in which you research:
Industry and Market Feasibility
Product or Service Feasibility
Financial Feasibility
Entrepreneurial Readiness
Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.)
Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer University courses. Please take a moment to review the SWS documentation for details (more information and an example is included in the Strayer Writing Standards left menu link).
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Describe and analyze the necessary activities and key decisions to start a small business.
Use technology and information resources to research issues in small business management.
Write clearly and concisely about small business management using proper writing mechanics.
Running head: CREATING AN E-COMMERCE BUSINESS 1
Assignment 1: Creating an eCommerce Business
Stacy Reed
Professor Dr. Adrienne Garabedian
BUS402: Small Business Management
August 2, 2020
CREATING AN E-COMMERCE BUSINESS 2
Creating an E-Commerce Business
Develop an idea for a prospective small business, and select a name for the company.
The internet provides a reliable online business and social forum that is beneficial for
promoting and marketing your company. Electricom is an e-commerce company which sales
electronics, hi-tech products, and home appliances to consumers at lower than average retail
prices. The company focuses on using online platforms to market, sell, and distribute our
products within the market. Hi-tech electronics and appliances are readily available to get to the
end consumer in a quick manner, ensuring an overall positive experience buying from our
company. Another area of focus is ensuring that Electricom distributes products at an affordable
retail price, making it one of the leading competitors within the industry. Electricom applies
modern diversification strategies to ensure that it expand its popularity within the market. This
paper explains the operation and business environment that Electricom operates within in such a
competitive environment.
Identify its key competitors and summarize the strengths and weaknesses of one of the
competitors.
The E-commerce industry is highly congested based on the positive rate of returns that
often incur. The main competitors of Electricom within the market are E-bay, Amazon, and
Walmart. They are considered major competitors based on their positive image they have
amongst consumers and being known for selling major electronics and appliances. The
companys positive images also contribute to development of brand loyalty that they must abide
by to ensure that they remain competitive. The weaknesses that the companies have is the poor
pricing (Epstein, 2014). The cost of logistics and delivery charges is what makes most customers
CREATING AN E-COMMERCE BUSINESS 3
shift their attention away from the actual services that the companies have to offer. Shipping
charges are critical in controlling since this is a major reason why consumers choose to use one
company verses the next.
Prepare a mission statement that encompasses the purpose of the business and considers its
target market.
The mission of Electricom is to deliver the best products at an affordable price, in a
timely manner to ensure customer satisfaction and will become a regular client. The mission
statement reflects the interest of the company in a positive way (Epstein, 2014). The activity of
the company focuses on the distribution of quality goods that reflect on the interest of the market
in a positive manner and in a reliable time frame. The main aspect of this business is to keep
focus on the target market who are needing or wanting quality electronics or appliances for the
best prices.
Identify the ownership form for this business, taking into consideration tax implications,
liability exposure, managerial ability, and cost of formation.
Electricom will operate as an LLC, Limited Liability Company. This type of ownership
is favorable for me as an LLC is legally separate from its owners. Operating as an LLC is ideal
for sole proprietorship or partnership if I decided to go that route later and take on a partner to
help me run the business. Since this is a new start-up business, this type of ownership will
protect me from personal liability if there was ever negligence with a future partner or an
employee. My personal assets would be protected in this case. Since this will be strictly an
online business, choosing to be an LLC will also mean less paperwork and not having to run my
business in the same manor as major corporations and not having to keep extensive records as a
CREATING AN E-COMMERCE BUSINESS 4
corporation would require. Tax advantages are a big reason to operate as an LLC as we do not
have to pay corporate taxes or LLC taxes. I can file my business taxes along with my personal
tax return and just pay income tax on any profit that was made. It is known as pass-through
taxation, and there are no restrictions on the type of owners or the number of owners we could
have. Having an LLC does not require the formal management structure that corporations
require. Such as, having a board of directors who oversee the company and officers who over-
see the day-to-day business operations. With having an LLC, we have more choices as to how to
run our company and more choices with less formality structures. It offers the company potential
investment choices that reflects on the interest of the company in terms of expansion and other
essential services (Angell, Ames & Lathrop, 2015). As an owner, if I had a partner, I do not have
to distribute the profits equally if I invested more time, money, or labor into the business. This
simple and adaptive business structure is perfect for my small start-up business.
Conclusion
In summary, this paper explains the business environment that Electricom operates in
such a competitive industry. The E-commerce industry is highly congested based on the positive
rate of returns that are often incurred in this industry. Doing research and exploring the market
and major competitors is essential for my business to thrive. There are many factors that will
contribute to the success of the company, such as choosing the right type of ownership.
Choosing to run the company as an LLC will allow us to take advantages of the LLC tax
benefits. We would have more flexibility with management and less reporting and record
keeping requirements.
CREATING AN E-COMMERCE BUSINESS 5
References
Epstein, M. J. (2014). Implementing E-Commerce Strategies. Westport: Greenwood Publishing
Group.
Angell, J. K., Ames, S., & Lathrop, J. (2015). Treatise of the law of private corporations
aggregate. Clark, N.J: Lawbook Exchange.
