Discussion MM
3: Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.(300)words and refrence:
4:Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem (300)words and refrence:
5:Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.(300)words and refrence:
6:Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?(300)words and refrence:
7: Discuss the role of demographics in relationship to integrated marketing communications.(300)words and refrence:
8:Discuss the phrase let the buyer beware and its relationship to an ethical marketing perspective.(300)words and refrence:
Service Marketing Report (3pages:)
1: Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Students will then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.
Cross Functional Essay(3pages:)
Individually, students will prepare a 3-5 page essay (excluding cover page, abstract, and references) on the relationships and interdependencies between marketing and other functional areas. APA methodology applies to this assignment.
