country selection
review the documents that i uploaded,
Review the final project document and decide what country you will research for your topic. Make sure you understand the requirements for the final presentation and paper; Your milestone submission should be about a paragraph in length, double-spaced, in 12-point Times New Roman.
only need to complete milestone one from the final project document.
the country I’ve selected is GERMANY.
you will identify the country you will research for the final project and explain why you chose it.
BUA 3345: Final Project Guidelines and Grading Guide
Overview
The final project for this course is the creation of a PEST Analysis Presentation and Report.
For your final project in this course, you will conduct an in-depth analysis of how a country’s geographic, political, economic, socio-cultural, and
technological (PEST) environment affect the business practices of the country. You will evaluate this countrys business environment in a
presentation and 10- to 12-page paper.
The project is divided into two final submission parts and six milestones, which will be submitted at various points throughout the course to scaffold
learning and ensure quality final submissions. These milestones will be submitted in Modules 1 through 6.
In this assignment, you will demonstrate your mastery of the following course outcome:
Evaluate a foreign location for business viability.
Prompt
You will select a country that you would like to research using this scenario for your Final Project: PEST Analysis Presentation and Report. You may
not select Canada or Mexico, nor may you select a country where you have lived or spent a significant part of your life.
You will assume the following scenario as you research your country:
You have been hired as an expert international business consultant by Global Inc. Global Inc. has business units involved in a wide
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range of products, including such things as heavy industrial machinery; consumer products; and banking and financial services.
Although the firm has expanded over the years into other countries, some serious blunders have been made as a result of not
understanding the business practices of the countries they were operating in. Global Inc. is now going to make a major, multi-line
expansion into another new country. This project is extremely important to the firm, and if successful, will serve as a model for future
international expansion. Because of its current financial position, the firm simply cannot afford to make a mistake.
Dr. Vaidya, Senior Vice President of the international operations of Global Inc., has come to you and requested an in-depth analysis
of the country’s business practices to be reviewed by Global Inc. management as they proceed in their decision-making.
The final project submission will consist of two parts: a voice-over PowerPoint presentation, due in Module 6, and a written PEST analysis report,
due in Module 7.
For Part I of your final project, you will synthesize the findings of your research in a voice-over PowerPoint presentation, which you will share with
the instructor.
The presentation must be limited to seven slides, as outlined below, and the voice-over recording must be no longer than 10 minutes.
Specifically, be sure to include the following in your presentation:
Slide 1: Identify the name of the country and your own name
Slide 2: Briefly describe (using maybe three or four bullet points) the countrys history, geography, currency, religion, etc.
Slides 3 to 6: Briefly explain two of the most important political, economic, social, and technological factors impacting that countrys business
practices
Slide 7: Conclude with your opinion evaluating that countrys potential as a business location for the company described in the final project
assignment
For Part II of your final project, you will conduct a PEST analysis and submit a written report of your findings.
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To successfully complete the PEST analysis report, you are not limited to the specific factors listed below, but you should focus the majority of your
analysis in the following areas:
I. Introduction and Geography (no more than two pages)
A. Describe the countrys location, population, and main spoken language(s)
B. Briefly explain the countrys history
C. Describe the geographic environment. (For example: What is the general topography that might impact transportation? Where are
the main ports or is it landlocked between other major nations? etc.)
II. Political Environment
Analyze how the following factors affect the countrys business practices:
A. Political stability
B. Tax policies
C. Contract enforcement laws
D. Employment laws
III. Economic Environment
Analyze how the following factors affect the countrys business practices:
A. Economic growth
B. Interest rates and monetary policies
C. Unemployment policy
D. Inflation rates
IV. Socio-Cultural Environment
Analyze how the following factors affect the countrys business practices
A. Income distribution
B. Demographics, population growth
C. Work/career attitudes, entrepreneurial spirit
D. Education
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V. Technological Environment
Analyze how the following factors affect the countrys business practices
A. Government research spending
B. New inventions and development
C. Energy use and costs
D. Changes in internet usage
VI. Conclusion
Evaluate the countrys potential as a business location for the company described in the final project assignment
Milestones
Milestone 1: Final Project Review and Country Selection
In Module 1, you will identify the country you will research for the final project and explain why you chose it. This milestone is graded with the
Milestone 1 rubric.
Milestone 2: Background and Geography
In Module 2, you will research general background and geographic information about the country you have chosen for your final project. This
milestone is graded with the Milestone 2 rubric.
Milestone 3: Political Environment
In Module 3, you will research the political environment of the country you have chosen for your final project. This milestone is graded with the
Milestone 3 rubric.
Milestone 4: Economic Environment
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In Module 4, you will research the economic environment of the country you have chosen for your final project. This milestone is graded with the
Milestone 4 rubric.
Milestone 5: Socio-Cultural Environment
In Module 5, you will research the socio-cultural environment of the country you have chosen for your final project. This milestone is graded with
the Milestone 5 rubric.
Milestone 6: Technological Environment
In Module 6, you will research the technological environment of the country you have chosen for your final project. This milestone is graded with
the Milestone 6 rubric.
Final Product Part I: PEST Analysis Presentation
In Module 6, you will analyze how the country’s geographic, political, economic, socio-cultural, and technological environment affect its business
practices, and you will evaluate its viability for expanding a business in that country. You will briefly summarize your PEST analysis in a voice-over
PowerPoint presentation. It should be a complete, polished artifact containing all of the critical elements of Part 1 of the final project. It should reflect
the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Product Part I rubric.
Final Product Part II: PEST Analysis Report
In Module 7, you will submit a written report of your PEST analysis. In this report, you will synthesize the information gathered for the milestones to
support an in-depth PEST analysis of how the country’s geographic, political, economic, socio-cultural, and technological environment affect its
business practices, and you will evaluate its viability for expanding a business in that country. It should be a complete, polished artifact containing
all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This assignment will be
graded using the Final Product Part II rubric.
Deliverable Milestones
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Milestone Deliverables Module
Due
Grading
1 Final Project Review and Country
Selection
1 Graded separately; Milestone 1 rubric
2 Background and Geography 2 Graded separately; Milestone 2 rubric
3 Political Environment 3 Graded separately; Milestone 3 rubric
4 Economic Environment 4 Graded separately; Milestone 4 rubric
5 Socio-Cultural Environment 5 Graded separately; Milestone 5 rubric
6 Technological Environment 6 Graded separately; Milestone 6 rubric
Final Product Part I: PEST Analysis
Presentation
6 Graded separately; Final Product Part I rubric
Final Product Part II: PEST Analysis
Report
7 Graded separately; Final Product Part II rubric
Requirements of Final Product Part I: PEST Analysis Presentation:
Your final presentation should be submitted as a voice-over PowerPoint presentation, with no more than seven slides, and the recording no longer
than 10 minutes. It should be a complete, polished artifact containing all of the critical elements of Part 1 of the final project. It should reflect the
incorporation of feedback gained throughout the course. See the instructions below for uploading your voice-over PowerPoint presentation file. This
assignment will be graded using the Final Product Part I rubric.
Instructions for submitting a voice-over PowerPoint presentation:
1. Create your PowerPoint presentation.
2. Save the PowerPoint presentation.
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3. Click on the Slide Show tab.
4. Click on the Record Slide Show button (one with the red dot on the clock)
5. Slide show will start with a timer. Do your oral presentation for each slide.
6. At the end, save the file again (either the original name or another name)
7. To submit this assignment zip and attach the file or submit a link from your Microsoft 365 account
Requirements of Final Product Part II: PEST Analysis Report:
Your PEST analysis written report must be between 10 and 12 pages in length, double-spaced (no extra spaces between paragraphs or sections),
using Times New Roman 12-point font, with 1-inch margins on all sides. The cover page, table of contents, appendices (graphs, pictures, large
tables, etc.), and the reference page(s) are not included in the 12- to 20-page limit. Pages must be numbered, and sections should NOT start on a
new page. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of
feedback gained throughout the course. This assignment will be graded using the Final Product Part II rubric.
Instructor Feedback: Students can find their feedback in the Grade Center.
Rubrics
Final Product Part I:
Critical
Elements
Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Slide 1 Slide identifies country and
students name.
N/A N/A Slide does not identify country
and students name.
5
Slide 2 Narration demonstrates a
sophisticated knowledge of
international business through the
description of the countrys
Narration describes the countrys
history, geography, currency,
religion, etc.
Narration describes the countrys
history, geography, currency,
religion, etc., but lacks in detail or
clarity.
Narration does not describe the
countrys history, geography,
currency, religion, etc.
10
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history, geography, currency,
religion, etc.
Slide 3-6 Narration demonstrates a
sophisticated knowledge of
international business through the
explanation of two each of the
most important political,
economic, social, and
technological factors impacting
that countrys business practices.
Narration explains two each of the
most important political,
economic, social, and
technological factors impacting
that countrys business practices.
Narration explains some of the
most important political,
economic, social, and
technological factors impacting
that countrys business practices,
but may lack in detail or clarity or
contain inaccuracies.
Narration does not explain
important political, economic,
social, or technological factors
impacting that countrys business
practices.
60
Slide 7 Narration demonstrates a
sophisticated knowledge of
international business through the
evaluation of the countrys
potential as a business location.
Narration evaluates the countrys
potential as a business location.
Narration evaluates the countrys
potential as a business location,
but lacks in detail or clarity.
Narration does not evaluate the
countrys potential as a business
location.
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Mechanics
and
Presentation
Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a format that
is professional and easy to follow.
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization.
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impacts the
audiences ability to understand
the articulation of main ideas.
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas.
5
Earned Total
Comments
100 %
Final Product Part II:
Critical
Elements
Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
8
Introduction
and
Geography
Demonstrates a sophisticated
knowledge of international
business through the description
of the countrys location,
population, main languages
spoken; history; and geographic
environment.
Describes the countrys location,
population, main languages
spoken; history; and geographic
environment.
Describes the countrys location,
population, main languages
spoken; history; and geographic
environment, but lacks in detail or
clarity, or contains inaccuracies.
Does not describe the countrys
location, population, main
languages spoken; history; or
geographic environment.
15
Political
Environment
Demonstrates a sophisticated
knowledge of international
business through the analysis of
how political stability, tax policies,
contract enforcement laws, and
employment laws affect the
countrys business practices.
Analyzes how political stability,
tax policies, contract enforcement
laws, and employment laws affect
the countrys business practices.
Analyzes how political stability,
tax policies, contract enforcement
laws, and employment laws affect
the countrys business practices,
but lacks in detail or clarity, or
contains inaccuracies.
Does not analyze how political
stability, tax policies, contract
enforcement laws, or employment
laws affect the countrys business
practices.
15
Economic
Environment
Demonstrates a sophisticated
knowledge of international
business through the analysis of
how economic growth,
interest rates and monetary
policies,
unemployment policy, and
inflation rates affect the countrys
business practices.
Analyzes how economic growth,
interest rates and monetary
policies,
unemployment policy, and
inflation rates affect the countrys
business practices.
Analyzes how economic growth,
interest rates and monetary
policies,
unemployment policy, and
inflation rates affect the countrys
business practices, but lacks in
detail or clarity, or contains
inaccuracies.
Does not analyze how economic
growth, interest rates and
monetary policies, unemployment
policy, or inflation rates affect the
countrys business practices.
15
Socio-cultural
Environment
Demonstrates a sophisticated
knowledge of international
business through the analysis of
how income distribution;
demographics and population
growth; work or career attitudes
and entrepreneurial spirit; and
education affect the countrys
business practices.
Analyzes how income distribution;
demographics and population
growth; work or career attitudes
and entrepreneurial spirit; and
education affect the countrys
business practices.
Analyzes how income distribution;
demographics and population
growth; work or career attitudes
and entrepreneurial spirit; and
education affect the countrys
business practices, but lacks in
detail or clarity, or contains
inaccuracies.
Does not analyze how income
distribution; demographics and
population growth; work or career
attitudes and entrepreneurial
spirit; or education affect the
countrys business practices.
15
9
Technological
Environment
Demonstrates a sophisticated
knowledge of international
business through the analysis of
how government research
spending; new inventions and
development; energy use and
costs; and changes in internet
usage affect the countrys
business practices.
Analyzes how government
research spending; new
inventions and development;
energy use and costs; and
changes in internet usage affect
the countrys business practices.
Analyzes how government
research spending; new
inventions and development;
energy use and costs; and
changes in internet usage affect
the countrys business practices,
but lacks in detail or clarity, or
contains inaccuracies.
Does not analyze how
government research spending;
new inventions and development;
energy use and costs; or changes
in internet usage affect the
countrys business practices.
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Conclusion Demonstrates a sophisticated
knowledge of international
business through the evaluation
of the countrys potential as a
business location.
Evaluates the countrys potential
as a business location.
Evaluates the countrys potential
as a business location, but lacks
in detail or clarity.
Does not evaluate the countrys
potential as a business location.
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Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a professional
and easy to read format.
References are cited in APA
style, 6th ed.
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization.
References are cited in APA style,
6th ed.
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas; or
references are not cited in APA
style, 6th ed.
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas. References are not cited.
10
Earned Total
Comments
100 %
10
