Consumer Decision Making Process
Identify your favorite product and brand. Outline how you go through the Consumer Decision Making Process to purchase the brand (as discussed in Chapter 6) as well as external influences on your decision making. Then, using Maslow’s Hierarchy of Needs, explain which need is being fulfilled and why. Use MLA Citation format where necessary using your text as a reference.
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Consumer Decision Making Process
Identify your favorite product and brand. Outline how you go through the Consumer Decision Making Process to purchas
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