Consumer Behavior
After reading Chapters 7&8 of our textbook, complete the following assignments:
A. Imagine that you work for a large advertisingagency. Your supervisor has asked you to analyzethe attitude functions of large consumer segmentsfor several different clients. For each client, youneed to analyze the need or the desire served bythe clients product or service. This provides cluesabout the attitude function that is most likely to beassociated with each product or service. Based onthis functional analysis, design an ad that tailors different persuasion techniques to different attitudefunctions.Your Challenge:Perform a functional analysis and design appropriate ads for each of the following clients:
1. General Motors
2. Carnival Cruises
3. A local hospital
4. Your university
B. Go to page 216 of our textbook and read the Managerial Application then answer the following –
1. Compute attitudes for both consumers.Which consumer likes the product moreand why?
2. For the knowledgeable consumer,which attribute(s) need improvement?
3. For the consumer who knows littleabout the product, which attribute(s)need improvement?
4. Explain how to influence b and howto influence e for consumer A and forconsumer B.
You MUST USE THIS TEXTBOOK Consumer Behavior 2nd Edition Frank Kardes, Maria Cronley, Thomas Cline ISBN: 978-1133587675
Maximun 3 pages + reference and must be in APA 7 format
