Campaign Plan
2 pages
Develop a Campaign. Use Midwest academy chart & describe why you took the approach you did. (incl. coalitions, collaborations, and networks).
o Include how diversity and power will be addressed through each step
o Include a plan for the escalation of your campaign, what tactics you will use and when
Describe your plan for outreach, relationship building and leadership development
o Describe how you will develop community relationships
o How will you reach community members and bring unorganized people into the campaign?
o How will you build & develop leadership of those most marginalized and directly affected by the issue
o How will you develop leaders over the course of the campaign?
Intimate partner violence and other family violence is experienced in all parts of the United States. Because New York City is the largest city in the United States, it also sees the most domestic violence and family violence cases in the country. In 2013, New York law enforcement alone responded to approximately 284,660 cases of intimate partner violence (NCADV, 2015, pg.1). The National Coalition Against Domestic Violence defines domestic violence (intimate partner violence) as, the willful intimidation, physical assault, battery, sexual assault, and/or other abusive behavior as part of a systematic pattern of power and control perpetrated by one intimate partner against another. It includes physical violence, sexual violence, threats, and emotional abuse (NCADV, 2015, pg.1). This definition means abuse can happen to anyone in almost any way.
Intimate partner and family violence varies in the degree of severity and whom the abuse is inflicted upon. The abuse can range from emotional abuse and arguments to the murder and death of a partner. Intimate partner and family abuse also can happen swifty and abruptly, making it difficult for the victim to seek help and safety. An abuser controls their victim, including controlling where they go, who they see, how much money they can obtain, and who they contact. A woman being abused is not going to be able to call for help unless she is hiding in a private space. This makes it extremely difficult for domestic violence victims to obtain help when they are in immediate crisis situations. Approximately 20% of domestic violence homicides include a child under ten years old (Noel, 2018, pg. 5). This may be because children are one of the vulnerable victims and are the most easily controlled.
The campaign proposed in this paper focuses on the need of those in intimate partner violence and other family violence situations where the victims are in crisis and need to safely obtain help. This campaign aims to make help and resources available through social media platforms for victims of domestic violence. Focussing on Instagram and Facebook, this campaign proposes a live chat feature that allows for immediate connection and if needed the contacting of police. This campaign also proposes using the chat feature for remotely connecting victims to resources and aiding in the accessibility of those resources. These features will make it safer and more direct for victims to seek and find help. Victims are often heavily controlled, but accessing social media can be done discreetly and in code, which best aids children. In todays day and age, even young children know how to use social media and have access to either facebook or instagram.
The target of this campaign is the CEO of Facebook and Instagram, Mark Zuckerberg. The programmers of the social media applications can internally create a private function for a live chat room that can contact the police in a crisis situation. There is a need for change in the accessibility of resources for the vulnerable populations of intimate partner violence and other family violence. Resources and help should be able to be accessed discreetly, remotely, and abruptly in crisis situations. ADD STRATEGY
There are multiple stakeholders within this campaign. The consumers of the program are stakeholders because they are the reason this campaign exists. Mark Zuckerburg and the social media platform programmers are stakeholders, along with other existing domestic violence agencies in the NYC area who may collaborate with this program. Midwest Academy Strategy Chart
Goals
Organizational
Considerations
Constituents, Allies,
and Opponents
Targets
Tactics
Midwest Academy
28 E. Jackson Blvd. #605, Chicago, IL 60604
(312) 427-2304 [emailprotected] www.midwestacademy.com
Midwest Academy
28 E. Jackson Blvd. #605, Chicago, IL 60604
(312) 427-2304 [emailprotected] www.midwestacademy.com
Midwest Academy Strategy Chart
After choosing your issue, fill in this chart as a guide to developing strategy. Be specific. List all the possibilities.
Goals
Organizational
Considerations
Constituents, Allies,
and Opponents
Targets
Tactics
1. List the long-term
objectives of your
campaign.
2. State the intermediate
goals for this issue
campaign. What
constitutes victory?
How will the campaign
Win concrete
improvement in people’s
lives?
Give people a sense of
their own power?
Alter the relations of
power?
3. What short-term or partial
victories can you win as
steps toward your long-
term goal?
1. List the resources that
your organization brings to
the campaign. Include
money, number of staff,
facilities, reputation,
canvass, etc.
What is the budget, including
in-kind contributions, for this
campaign?
2. List the specific ways in
which you want your
organization to be
strengthened by this
campaign. Fill in numbers
for each:
Expand leadership group
Increase experience of
existing leadership
Build membership base
Expand into new
constituencies
Raise more money
3. List internal problems that
have to be considered if
the campaign is to
succeed.
1. Who cares about this
issue enough to join in or
help the organization?
Whose problem is it?
What do they gain if they
win?
What risks are they
taking?
What power do they have
over the target?
Into what groups are they
organized?
2. Who are your opponents?
What will your victory cost
them?
What will they do/spend
to oppose you?
How strong are they?
How are they organized?
1. Primary Targets
A target is always a person. It
is never an institution or
elected body.
Who has the power to
give you what you want?
What power do you have
over them?
2. Secondary Targets
Who has power over the
people with the power to
give you what you want?
What power do you have
over them?
For each target, list the tactics
that each constituent group can
best use to make its power felt.
Tactics must be
In context.
Flexible and creative.
Directed at a specific
target.
Make sense to the
membership.
Be backed up by a specific
form of power.
Tactics include
Media events
Actions for information and
demands
Public hearings
Strikes
Voter registration and voter
education
Lawsuits
Accountability sessions
Elections
Negotiations
