Business Plan
The goal is for you to develop a professional document, take a stake in your company (its a t-shirt and apparel company) as a business owner, and develop a business plan with the aim of opening a new company or securing financing to expand ones business for an established firm.
Complete: (using the business plan working document)
1.0 Abstract
3.0 Mission Statement
4.0 Goals and Objectives
5.0 Stakeholder Analysis
*Annotated plan has additional details
Notes on the Business Plan Outline
Thecontent of the business plansubmission is as follows the format of the business plan is APA style:
1. Abstract
2. Company Background
a. Company Name
b. Type of businessretail, manufacturing, service
c. Proposed ownership/legal structure
d. Unique product or service you will offer
3. Mission Statement
a. Include a statement directed to your customers. The Cleveland Clinic provides better care of the sick, investigation into complex problems, and further education to our employees who serve.
4. Goals and Objectives
a. Include between 5 and 8 strategic goals
b. Must be measurable
c. Include a Table or Chart
5. Stakeholder Analysis
a. Actual personal experience, education and training in the area/ industry of proposed business for all key stakeholders
6. Industry Analysis
a. A brief overview and long-term outlook for growth
b. Review industry size, trends, and target market segment.
c. Identify who leads the industry in terms of:
i. Price
ii. Quality
iii. Market share
7. Competitive Analysis
a. Discuss the strengths and weaknesses of each primary competitor.
b. Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.
c. Outline how your product or service measures in the area of pricing and identify your competitive advantage.
d. Prepare a first-year and a 3-year sales forecast in dollars and units.
e. Briefly outline your sales and advertising plans.
8. Marketing Strategy
i. The marketing strategy should address how you will differentiate your company from competitors.
ii. Frame your marketing plan to show potential investors what factors will make your product or service more desirable than those offered by the competition.
iii. You should present information to show your plan is well-researched and includes reasonable assumptions.
iv. In addition, the work should illustrate that the proposed company is not entering a declining industry or market segment.
v. Tables and figures must be introduced in the narrative.
vi. The marketing plan should include:
1. Analysis of the business opportunity
2. Target market inclusive of potential customers and their location
3. Location of your business
4. Economic, demographic, and geographic factors which may influence the success of the proposed venture
9. Organizational Success Strategies
a. Present a 1-2 page summary of the vision of the companys success.
b. Show what strategies will be adopted to ensure the overall success.
10. Financials Plan
a. Present an in-depth narrative to demonstrate the viability of your business to justify the need for funding.
b. In this section describe financial estimates and rationale which include financial statements and forms that document the viability of your proposed business and its soundness as an investment.
c. Tables and figures must be introduced in the narrative.
i. Describe the form of business (sole-proprietor, LLC, or Corporation).
ii. Prepare three-year projections for income, expenses, and sources of funds.
iii. Base predictions on industry and historical trends.
iv. Make realistic assumptions.
v. Allow for funding changes at different stages of your companys growth.
vi. Present a written rationale for your projections.
vii. Indicate your startup costs.
viii. Detail how startup funds will be used to advance your proposed business
ix. List current capital and any other sources of funding you may have
x. Document your calculations.
xi. Use reasonable estimates or actual data (where possible).
xii. Create a cash-flow statement
11. Final Remarks
12. Appendix
13. References BUSINESS PLAN (i)
BUSINESS PLAN 1
Business Plan
XxXXXXXXXXX
MGT699
XXXXXXXXXXX
18 August 2020
KOUTURE TRAVEL & DESIGNS
P.O BOX 0100-089000
Table of Contents
1.0 Abstract 2
2.0 Company Description/History/Background
3.0 Mission Statement
4.0 Goals and Objectives
5.0 Stakeholder Analysis
6.0 Industry Analysis
7.0 Competitor Analysis
8.0 Marketing Strategy
9.0 Organizational Success Strategies
10.0 Financials Plan
11.0 Final Remarks
12.0 Appendix
References
Company Description
Kouture Travels and Designs is a company which will be dealing with the latest fashion wears for male, female, adult, and children. It is located in middle Georgia, mostly selling t-shirts to our customers. Our goal is to provide quality services to our customers. This will be achieved by since our employees are fully committed to serving customers freely, by allowing free interaction with them. We will allow our customers to bargain for the prices will not be fixed. We believe our customers are our bosses, so we will do anything for their satisfaction.
We will try to be unique in such a way that we will offer recognizable discounts to every purchase made using a certain criterion, that is, if you buy five t-shirts, you win an extra t-shirt and a chance to appear in our magazine. We will still supply customers with cards, so whenever you buy in our company and present the card, you will get points which you can use later to purchase without cash. Our company hall will consist of the Manager, cashier, and customer attendants. Customers will be allowed to go in crosscheck all the products available, choose what fits him/her well according to customer’s choice, and later purchase after necessary bargaining. We will also launch an online app where customers can purchase items online, and they are delivered.
Our mission: To transform and serve the society willingly by quality assurance to improve their social life and standard of living by offering quality products and services.
References
Sahlman, W. A. (1997). How to write a great business plan.Harvard business review,75(4), 98-109.
