Business Environment, Ethics and Strategy
Select a business or create a fic??ous business and pretend that this company wants to expand its
ac?vity into a new interna?onal market. The company want first to compare two poten?al markets in
order to select the one with the business environment that will be the most favourable one for the
company.
BUSI601 – Business Environment, Ethics and Strategy
Individual Assignment 2- Country Comparison
Select a business or create a fic??ous business and pretend that this company wants to expand its
ac?vity into a new interna?onal market. The company want first to compare two poten?al markets in
order to select the one with the business environment that will be the most favourable one for the
company.
You have to describe, compare and analyze the two business environments to recommend which one
would be more suitable for the companys objec?ves. Please refer to the course concepts to determine
which elements you will compare.
Word Count : 2000-2500
Minimum of 10 reliable references (Governments and Interna?onal Organiza?ons, Market Research
Reports, Media, and Academic sources)
APA format.
Structure of the paper:
-Title page (company, product, home country and, 2 poten?al markets)
-Execu?ve summary (Abstract)
-Introduc?on
-Body of the text (Clear structure following what has been introduced)
-Conclusion
-References
Expecta?ons:
A well-organized, logical report that reflects both descrip?ve and analy?cal abili?es. Ensure
that you do not merely describe, but also analyze. Consider op?ons and alterna?ves, make a selec?on or
recommenda?on, and explain your ra?onale for the selec?on. The process of arriving at a
recommenda?on or conclusion can be more important, in some cases, than the recommenda?on itself.
Metrics and financials are important elements of any serious report or analysis. Descrip?ons are
important, and qualita?ve analysis is valuable when properly done. Numbers and objec?ve measures are
cri?cal to suppor?ng your analysis and valida?ng your conclusions or recommenda?ons. Choose your
sources carefully, and ensure that your reports are well-supported with data, metrics and financials.
Also, be sure to quote the source of all informa?on and references provided.
Each project provides significant opportunity to earn points for the Overall Format of the report.
With minimal effort and a li`le crea?vity, you can make your paper visually interes?ng. Use suppor?ng
graphics effec?vely; organize sec?ons and ?tles to assist with flow and readability, and be sure to run
spellcheck. Pay a`en?on to the quality and organiza?on of your report.
