Business Administration
Business-Level and Corporate-Level Strategies
Overview
In this assignment, the corporation I selected EXXONMOBIL, this Assignmentis a continuation paper Do NOT Need swot analysis on this paper because it was already done, only what is required.
Researchthe company on its own website, the public filings on the Securities and Exchange CommissionEDGAR database, theNexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Requirements
Write a six- to eight-page paper in which you do the following:
Analyze ExxonMobil business-level strategies, determine if the business-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for ExxonMobil, determine the corporate-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine ExxonMobil most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use at least three quality references.Note:Wikipedia and other websites do not quality as academic resources.
Your assignment must follow.
The cover page and reference page are not included in the required page length.
The specific course learning outcome associated with this assignment is as follows:
Determine business-level and corporate-level strategies for a corporation’s long-term success comparable to the competitive environment.
