Branding, Segmentation, and the Product Life cycle
Discussion Question:
Please watch the attached video that explores the product strategy based on the 5 dimensions of democratic design that IKEA has developed –
https://www.youtube.com/watch?v=wNdKnKVwNII&feature=youtu.be
please share an example of the product strategy of a business of your choice – you can use a company that you have worked for – or your own business – a small business – a global business – it can be B2B, B2C, or a C2C business – tell us how they do it!
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Branding, Segmentation, and the Product Life cycle
Discussion Question:
Please watch the attached video that explores the product strategy based on t
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