Bag & Tag Laundry Service
Instructions
This is the first part of your marketing plan assignment. Be sure you follow the instructions found in the Project Guide exactly. In the Guide you will also find an example of what an A quality description looks like. Click here to open the PDF. Submit your product description to the assignment folder. How To Get An A On Your Marketing Plan
Your major project, and 40% of your grade, for this class is to create a marketing plan. Here are
some keys to success.
1. In M1: Select your product from the PowerPoint. You have several options but you MUST
select from this list. We tried to include something for most interests so pick the one that best
aligns with your professional or personal interests.
2. Submit each of the components according to this schedule:
M3: Product description, which includes SMART objectives and a feature/benefit chart
M4: SWOT
M5: Segmentation
M6: Supply Chain
M7: IMC with examples
M8: Presentation (a narrated PowerPoint)
3. Review the related content in the module. You will have a hard time being successful without
this knowledge.
4. For each component you will find very specific instructions and an example in the weekly
module in the Marketing Plan Module on the home page. Follow these closely as they match the
grading criteria.
5. How you will receive feedback: READ THIS CAREFULLY
You will NOT be graded on each component however you will receive feedback from your
instructor. For each component you will receive a score (NOT a grade) of 1 to 10. This score
indicates what grade you would receive were this your final submission. You will also receive an
audio recorded evaluation of about one minute providing you some feedback on what you need
to do improve your component. This might be as simple as be sure to review the instructions
and example. It is your option to do nothing, in which case your grade will likely be the same as
the evaluation score (i.e. a 7 will remain a 7). Alternatively, you may apply the feedback and
perhaps receive a better grade at the end of the class. This is not assured, but it does give you the
option to improve.
6. Your final submission will be in week 8 and will be submitted to Chalk and Wire. Just look
for this symbol in Module 8:
Your final submission MUST be in a single Word document DO NOT submit individual
documents for each component.
Remember that you can use Ask My Professor if you have questions. Good Luck with the plan
and we hope you learn some cool marketing stuff.
