attention catherine owen
Assigment
Instructions
1. Please limit your answers to two pages total (no cover page, no references, etc.); please use standard margins, Times New Roman 12-point or equivalent, and double-spacing. 2 points will be deducted for exceeding the page limit.
2. You will be graded on: (1) economic logic; (2) clarity and organization; (3) substance and originality; (4) grammar and style (you’re not trying to be Hemingway but is language a vehicle for your ideas, or is it an obstacle to your thinking?). 5 points will be deducted for papers with more than five grammar/spelling/typographical errors. Please proofread carefully.
Please answer one of the following questions
1. Find a product that is sold at different prices for different bundles or different groups of consumers (strategic pricing). (a) Interview a store manager or firm marketing director to ask for the rationale for the pricing strategy and the different consumer groups; (b) summarize your findings; (c) analyze the strategy and offer recommendations. Please provide the name and contact information of the person you interview.
2. Find a firm that outsources some operations and conducts others in-house. (a) Interview the relevant manager to ask for the rationale behind the strategy; (b) summarize your findings; (c) assess the strategy and offer recommendations. Please provide the name and contact information of the person you interview.
3. Find a company and interview four people in the company (line worker; supervisor; division chief; and CEO or COO). Based on the results of your interviews, assess the company’s use of knowledge, decision rights and efficiency, and offer recommendations. Please provide the name and contact information of the individuals you interview.
