Assignment 4.1: Advocacy Action Plan Part II: PEST Analysis
Similar in some ways to the SWOT analysis you completed in Module Three, the PEST analysis requires you to look at your advocacy action plan concepts through multiple lenses so that you can identify those factors that could either contribute to, or serve as barriers to the implementation and sustainability of your plan!
This assignment is the second part of a three-part advocacy action planning assignment you will complete across the duration of this course. This series of assignments is a major part of your grade. In Assignment 3.2, you identified a public health issue and organization that you cared about (PASSION) and identified an idea for your action plan (PURPOSE). This assignment requires that you look further into each of those areas through Political, Economic, Socio-Cultural and Technology perspectives.
Before you get started on this assignment, be sure to review the PEST Analysis information from MindTools(Links to an external site.) . This resource will provide you with step-by-step details on how to conduct your own PEST Analysis. Although written from a business perspective, this content translates across domains into the world of public health
KINE 4354 Assignment 4.1: Advocacy Action Plan Part II: PEST Analysis
Adapted from:
Sample Templates
MindTools PEST Analysis Worksheet
University of Bridgeport Career Development Timeline
Assignment Overview
Similar in some ways to the SWOT analysis you completed in Module Three, the PEST analysis requires you to look at your advocacy action plan concepts through multiple lenses so that you can identify those factors that could either contribute to, or serve as barriers to the implementation and sustainability of your plan!
This assignment is the second part of a three-part advocacy action planning assignment you will complete across the duration of this course. This series of assignments is a major part of your grade. In Assignment 3.2, you identified a public health issue and organization that you cared about (PASSION) and identified an idea for your action plan (PURPOSE). This assignment requires that you look further into each of those areas throughPolitical,Economic,Socio-Cultural andTechnology perspectives.
Before you get started on this assignment, be sure to review the PEST Analysis information fromMindTools(Links to an external site.). This resource will provide you with step-by-step details on how to conduct your own PEST Analysis. Although written from a business perspective, this content translates across domains into the world of public health.
Template Components
Getting Started
Instructions:
TYPE DIRECTLY INTO THIS DOCUMENT. BE THOROUGH in the completion of this assignment. BE SURE to review the grading rubric to see how you will be assessed. Although all questions may not apply to your personal advocacy action plan, be sure to answer/address each question under all four categories. You may make informal notes, use bullet points or copy and paste links to websites, articles or other resources that will help you better identify factors related to your advocacy action plan.
Step 1: Identify the Political, Economic, Socio-Cultural and Technological Aspects of the Proposed Change in Your Advocacy Action Plan
Instructions: Use the template below as a worksheet/workspace as you work through the questions in the first column. In order to better understand the problem or need associated with your advocacy action plan, you will answer the following questions. Going into this assignment, focus more on the micro-level (i.e., what is happening at a community level). However, as you work through the PEST Analysis, it is important to think about macro-level considerations as well!
KINE 4354 Assignment 4.1: Advocacy Action Plan Part II: PEST Analysis
Factor
Opportunity
Threat
POLITICAL
Political factors to consider:
When is the country’s next local, state, or national election? How could this change government or regional policy?
Who are the most likely contenders for power in your community? What are their views on public health policy, and on other policies that affect your organization?
Depending on the country, how well developed are property rights and the rule of law, and how widespread are corruption and organized crime?
How are these situations likely to change, and how is this likely to affect you?
Could any pending legislation or taxation changes affect your business, either positively or negatively?
How does government approach public health policy, areas of social justice or social responsibility, and environmental protection legislation? What impact does this have, and is it likely to change?
Are there any other political factors that are likely to change?
Factor
Opportunity
Threat
ECONOMIC
Economic factors to consider:
How stable is the current economy? Is it growing, stagnating, or declining?
What is the financial condition of the organization you plan to work with? Is the organization financially stable? Is there revenue to fund your idea? If not, how will you address this?
Are there any other economic factors that you should consider?
Factor
Opportunity
Threat
SOCIO-CULTURAL
Socio-Cultural factors to consider:
What is your target population’s growth rate and age profile? How is this likely to change?
Are generational shifts in attitude likely to affect what you’re doing?
What are your target populations levels of health, education, and social mobility? How are these changing, and what impact does this have?
What social attitudes and social taboos could affect your advocacy action plan? Have there been recent socio-cultural changes that might affect this?
How do religious beliefs and lifestyle choices affect the population?
Are any other socio-cultural factors likely to drive change for your proposed advocacy action plan?
Factor
Opportunity
Threat
TECHNOLOGICAL
Technological factors to consider:
Are there any new technologies that you could be using?
In which areas do governments and educational institutions focus their research? Is there anything you can do to take advantage of this to address your proposed advocacy action plan?
Are there existing technological hubs that you could work with or learn from? THINK COLLABORATION!
Are there any other technological factors that you should consider?
Step 2: BRAINSTORM OPPORTUNITIES
Now that you have identified some of the changes that are taking place in the proposed setting for your advocacy action plan, look at each of those changes and brainstorm the potential OPPORTUNITIES that might be available for you or for the organization which you are proposing the advocacy effort for.
Potential Opportunities for Your Advocacy Action Plan
1.
2.
3.
Step 3: BRAINSTORM THREATS
Now think about the changes and think about how some of those might be barriers to the implementation of your advocacy action plan. How might you plan in a manner that the potential threats might be minimized, or avoided?
Potential Threats for Your Advocacy Action Plan
1.
2.
3.
Step 4: Notes for TAKING ACTION
Now it is time to TAKE ACTION! You will take this next step in Assignment 6.1 as you write up your final plan. Use the section below to write your main takeaways as you start to develop the main sections of your advocacy action plan.
My Advocacy Action Plan Notes:
1
