SMGT 502 – Sport Market Segmentation
Sport Marketing Plan Topic:
Sport Market Segmentation – Choose a topic for your Marketing Plan. Please provide a statement of approximately 250-words explaining why you chose your topic.Make sure to indicate the target market.
Submit Marketing Plan: Sport Market Segmentation by 11:59 p.m. (ET) on Sunday.
Please use the attached document to select a topic for the marketing plan. Thanks.
Running Head: PRELIMINARY RESEARCH 1
PRELIMINARY RESEARCH 3
Preliminary Research
Chet L. Walker
Liberty University
SMGT 502 Sport Marketing & Public Relations
30 August 2020
1. Minor League Baseball: Exploring the Growing Interest in Outsourced Sport Marketing
Burden, W., & Li, M. (2009).Minor League Baseball: Exploring the Growing Interest in Outsourced Sport Marketing(3rd ed., Vol. 18). Morgantown, WV: Sports Marketing Quarterly.
2. Major League Sports Marketing in North America and its Emergence Internationally
Chacko, J. M., & Wagers, L. K. (1999). Major Leagues Sports Marketing in North America and Its Emergence Internationally.Journal of Professional Services Marketing,20(1), 8198. doi: 10.1300/j090v20n01_07
3. Proposing the Sports Team Brand Hierarchy Conceptual Framework
Charumbira, L. Y. T. (2016). Proposing the Sports Team Brand Hierarchy Conceptual Framework.International Journal of Marketing and Business Communication,5(1). doi: 10.21863/ijmbc/2016.5.1.025
4. Online marketing of professional sports clubs: Engaging fans on a new playing field.
Ioakimidis, M. (2010). Online marketing of professional sports clubs: Engaging fans on a new playing field.International Journal of Sports Marketing & Sponsorship,11(4).
5. Contemporary marketing communications framework for football clubs
Thrassou, A., Vrontis, D., Kartakoullis, N. L., & Kriemadis, T. (2012). Contemporary marketing communications framework for football clubs.Journal of Promotion Management,18(3), 278-305.
6. Sports Marketing Plan: An Alternative Framework for Sports Club
Silva, E. C. D., & Casas, A. L. L. (2017). Sports Marketing Plan: An Alternative Framework for Sports Club.International Journal of Marketing Studies,9(4), 15. doi: 10.5539/ijms.v9n4p15
7. Meeting relationship-marketing goals through social media: A conceptual model for sport marketers
Williams, J., & Chinn, S. J. (2010). Meeting relationship-marketing goals through social media: A conceptual model for sport marketers.International Journal of Sport Communication,3(4), 422-437.
