HA574 DQ1
Please review the Discussion Board grading rubric in the Course Resources.This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Select one of the following to address.
What is healthcare marketing, and what is its role in today’s healthcare industry?
Why didn’t healthcare professionals consider marketing to be important until the 1980s?
Why do health professionals view marketing in a different way than do individuals from other industries?
How do ethical and legal constraints affect marketing in healthcare more than in other industries?
Why is today’s healthcare environment more hospitable to marketing and marketing professionals than past environments were?
Discussion Board GRAD
Students are expected to:
Participate with the required number of relevant postings of required length
Post initial response by Saturday; all additional comments posted by Tuesday
Support ideas with information from course materials and/or outside sources when appropriate, using APA format for in-text citation and references.
Instructors: Enter correct total available points in H6 and scores into yellow cells in column F. Total available points =
Introductory Emergent Practiced Proficient/Mastered
0-1 2 3 4 Score Weight Final Score
Initial post timeliness No initial post (0). Provides initial post after Sunday (1). Provides initial post by Sunday N/A Provides an initial post by Saturday. 10% 0.00
Additional comments and engagement No additional comments (0). Posts comments unrelated to the Discussion topic (1). Posts one comment related to the discussion topic. Posts 2 comments related to the discussion topic. Posts 2 or more comments in response to others that provide thoughtful insight to the topic and frequently attempts to motivate the group discussion. 15% 0.00
Initial Response Content Quality Submission does not relate to the topic (0) and/or incomplete responses to most topics (1). Answers some question/topics with some clearly stated opinions. Answers all questions with opinions and ideas that are stated clearly. Answers all questions with opinions/ideas creatively and clearly. Supports post using outside sources when appropriate. 50% 0.00
APA Format No APA format used (0) or significant errors (1). Minor errors with APA format. Rare errors with APA format. No errors with APA format including in-text style formatting, citations, and properly formatted list of references. 10% 0.00
Spelling/
Grammar/ Formatting/ Mechanics Significant errors in spelling and/or grammar. Major flaws in writing mechanics and formatting. Poor spelling and grammar are apparent. Uses Standard American English with rare errors and misspellings. Consistently uses Standard American English with no misspellings. Appropriate mechanics and formatting. 10% 0.00
Length* (applies to Discussion Boards with posted length requirements) Submission does not meet length requirements. Only one post meets length requirements and/or inital post does not meet length requirements Initial post and one reply post meet length requirements All submissions meet posted length requirements. 5% 0.00
100% 0.00
Final Score 0
Percentage ERROR:#DIV/0!
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&”Arial,Bold”&18Graduate Discussion Board Grading Rubric &8
School of Health Sciences
Version 1802A
