AirBnB Case Study Outline
Topic – AirBnB Case Study Outline
Prepare an outline for the topic – AirBnB. Attachment is the sample outline to follow your topic.
Please prepare an Outline for the topic AirBnB Case Study
Follow the below Sample Case Study Outline for your topic AirBnB
Big Red Soda
I. Big Red Soda Abstract
a. Tang Big Red Cream Soda
b. The bubble gum taste
c. Keywords soda, drinks,
II. Big Red Soda Overview
a. Founded 1937 by Grover C. Thomsen and R.H. Roark
b. Discuss the name changes of 1959 to 1969
c. Location Waco Texas
i. Current Location Austin, Texas
ii. Connection to Louisville, Kentucky
1. National Big Red Day May 2018
2. 80th Anniversary
3. Connection to Juneteenth
III. Competitor Landscape
a. What does competition look like for Big Red
b. List of competitors Cheerwine, Fanta, Welchs, and Crush
IV. Market Structure
a. Competitive Monopoly
V. Government Regulations
a. Federal Food and Drug Administration (FDA)
i. Regulation for carbonated soda
ii. Bottling and Processing
VI. Demand Analysis
a. Consumer Behavior
i. Purchasing Power Substitution Effect
b. Price Elasticity of Demand
i. Demand Determinants
VII. Pricing Analysis
a. Price Discrimination
b. Couponing
VIII. What they got wrong
a. Distribution Channel (Kentucky, Indiana, etc.)
b. Add Flavors (temporary)
IX. What they got right
a. Never changing formula
i. Dublin pure can sugar (Dr. Pepper)
