Final project – Lightweight ICO Whitepaper / Practical Connection Assignment
pls find the attached file called “Requirement for Week8”
Two word docs need to prepare
1- Final project – Lightweight ICO Whitepaper
2- Executive Program Practical Connection Assignment
Ref and APA with proper citation.
Support docs
Blockchain Use Cases Required Readings
This week’s required readings:
Blockchain: Powering the Internet of Value: https://www.evry.com/globalassets/insight/bank2020/bank-2020—blockchain-powering-the-internet-of-value—whitepaper.pdf
o start, read the following article: How to Write a Good White Paper for Your ICO – https://applicature.com/blog/token-offerings/write-good-white-paper-ico
ALSO BY
Don Tapscott
Paradigm Shift: The New Promise of Information Technology (1993)
Coauthor, Art Caston
The Digital Economy: Promise and Peril in the Age of Networked Intelligence (1995)
Growing Up Digital: The Rise of the Net Generation (1997)
Who Knows: Safeguarding Your Privacy in a Networked World (1997)
Coauthor, Ann Cavoukian
Digital Capital: Harnessing the Power of Business Webs (2000)
Coauthors, David Ticoll and Alex Lowy
The Naked Corporation: How the Age of Transparency Will Revolutionize Business (2003)
Coauthor, David Ticoll
Wikinomics: How Mass Collaboration Changes Everything (2006)
Coauthor, Anthony D. Williams
Grown Up Digital: How the Net Generation Is Changing the World (2008)
Macrowikinomics: New Solutions for a Connected Planet (2010)
Coauthor, Anthony D. Williams
An imprint of Penguin Random House LLC
375 Hudson Street
New York, New York 10014
Copyright 2016 by Don Tapscott and Alex Tapscott
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a
vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not
reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and
allowing Penguin to continue to publish books for every reader.
ISBN: 9781101980132
International edition ISBN: 9780399564062
ISBN: 9781101980156 (ebook)
While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact
information at the time of publication, neither the publisher nor the author assumes any responsibility for errors or for
changes that occur after publication. Further, the publisher does not have any control over and does not assume any
responsibility for author or third-party Web sites or their content.
Version_1
To Ana Lopes and Amy Welsman for enabling this book, and for understanding that its
all about the blockchain.
A masterpiece. Gracefully dissects the potential of blockchain technology to take on todays most pressing global
challenges.
Hernando De Soto, Economist and President, Institute for Liberty and Democracy, Peru
The blockchain is to trust as the Internet is to information. Like the original Internet, blockchain has potential to
transform everything. Read this book and you will understand.
Joichi Ito, Director, MIT Media Lab
In this extraordinary journey to the frontiers of finance, the Tapscotts shed new light on the blockchain
phenomenon and make a compelling case for why we all need to better understand its power and potential.
Dave McKay, President and CEO, Royal Bank of Canada
Deconstructs the promise and peril of the blockchain in a way that is at once accessible and erudite. Blockchain
Revolution gives readers a privileged sneak peak at the future.
Alec Ross, author, The Industries of the Future
If ever there was a topic for demystification, blockchain is it. Together, the Tapscotts have achieved this
comprehensively and in doing so have captured the excitement, the potential, and the importance of this topic to
everyone.
Blythe Masters, CEO, Digital Asset Holdings
This is a book with the predictive quality of Orwells 1984 and the vision of Elon Musk. Read it or become
extinct.
Tim Draper, Founder, Draper Associates, DFJ, and Draper University
Blockchain is a radical technological wave and, as he has done so often, Tapscott is out there, now with son
Alex, surfing at dawn. Its quite a ride.
Yochai Benkler, Berkman Professor of Entrepreneurial Legal Studies, Harvard Law School
If you work in business or government, you need to understand the blockchain revolution. No one has written a
more thoroughly researched or engaging book on this topic than Tapscott and Tapscott.
Erik Brynjolfsson, Professor at MIT; coauthor of The Second Machine Age
An indispensable and up-to-the-minute account of how the technology underlying bitcoin couldand should
unleash the true potential of a digital economy for distributed prosperity.
Douglas Rushkoff, author of Present Shock and Throwing Rocks at the Google Bus
Technological change that used to develop over a generation now hits us in a relative blink of the eye, and no one
tells this story better than the Tapscotts.
Eric Spiegel, President and CEO, Siemens USA
Few leaders push us to look around corners the way Don Tapscott does. With Blockchain Revolution he and his
son Alex teach us, challenge us, and show us an entirely new way to think about the future.
Bill McDermott, CEO, SAP SE
Blockchain Revolution is a brilliant mix of history, technology, and sociology that covers all aspects of the
blockchain protocolan invention that in time may prove as momentous as the invention of printing.
James Rickards, author of Currency Wars and The Death of Money
Blockchain Revolution serves as an atlas to the world of digital money, masterfully explaining the current
landscape while simultaneously illuminating a path forward toward a more equitable, efficient, and connected
global financial system.
Jim Breyer, CEO, Breyer Capital
Blockchain Revolution is the indispensable and definitive guide to this world-changing technology.
Jerry Brito, Executive Director, Coin Center
Incredible. Really incredible. The Tapscotts examination of the blockchain as a model for inclusion in an
increasingly centralized world is both nuanced and extraordinary.
Steve Luczo, Chairman and CEO, Seagate Technology
Makes a powerful case for blockchains ability to increase transparency but also ensure privacy. In the authors
words, The Internet of Things needs a Ledger of Things.
Chandra Chandrasekaran, CEO and Managing Director, Tata Consultancy Services
The epicenter of trust is about to diffuse! The definitive narrative on the revolutionary possibilities of a
decentralized trust system.
Frank DSouza, CEO, Cognizant
Identifies a profound new technology movement and connects it to the deepest of human needs: trust.
Thoroughly researched and provocatively written. Every serious businessperson and policy maker needs to read
Blockchain Revolution.
Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide
Blockchain Revolution sets the table for a wave of technological advancement that is only just beginning.
Frank Brown, Managing Director and Chief Operating Office, General Atlantic
A must read. Youll gain a deep understanding of why the blockchain is quickly becoming one of the most
important emerging technologies since the Internet.
Brian Forde, Director of Digital Currency Initiative, MIT Media Lab
Blockchain technology has the potential to revolutionize industry, finance, and governmenta must read for
anyone interested in the future of money and humanity.
Perianne Boring, Founder and President, Chamber of Digital Commerce
When generational technology changes the world in which we live, we are truly fortunate to have cartographers
like Don Tapscott, and now his son Alex, to explain where were going.
Ray Lane, Managing Partner, GreatPoint Ventures; Partner Emeritus, Kleiner Perkins
Don and Alex have written the definitive guidebook for those trying to navigate this new and promising
frontier.
Benjamin Lawsky, Former Superintendent of Financial Services, State of New York; CEO of The Lawsky Group
Blockchain Revolution is an illuminating, critically important manifesto for the next digital age.
Dan Pontefract, author of The Purpose Effect; Chief Envisioner, TELUS
The most well-researched, thorough, and insightful book on the most exciting new technology since the Internet.
A work of exceptional clarity and astonishingly broad and deep insight.
Andreas Antonopoulos, author of Mastering Bitcoin
Blockchain Revolution beautifully captures and illuminates the brave new world of decentralized, trustless
money.
Tyler Winklevoss, Cofounder, Gemini and Winklevoss Capital
A fascinatingand reassuringinsight into a technology with the power to remake the global economy. What a
prize. What a book!
Paul Polman, CEO, Unilever
CONTENTS
Also by Don Tapscott
Title Page
Copyright
Dedication
Praise for Don Tapscott and Alex Tapscott
Acknowledgments
PART I: Say You Want a Revolution
CHAPTER 1: The Trust Protocol
In Search of the Trust Protocol
How This Worldwide Ledger Works
A Rational Exuberance for the Blockchain
Achieving Trust in the Digital Age
Return of the Internet
Your Personal Avatar and the Black Box of Identity
A Plan for Prosperity
Promise and Peril of the New Platform
CHAPTER 2: Bootstrapping the Future: Seven Design Principles of the Blockchain
Economy
The Seven Design Principles
1. Networked Integrity
2. Distributed Power
3. Value as Incentive
4. Security
5. Privacy
6. Rights Preserved
7. Inclusion
Designing the Future
PART II: Transformations
CHAPTER 3: Reinventing Financial Services
A New Look for the Worlds Second-Oldest Profession
The Golden Eight: How the Financial Services Sector Will Change
From Stock Exchanges to Block Exchanges
Dr. Fausts Blockchain Bargain
The Bank App: Who Will Win in Retail Banking
Google Translate for Business: New Frameworks for Accounting and Corporate
Governance
Reputation: You Are Your Credit Score
The Blockchain IPO
The Market for Prediction Markets
Road Map for the Golden Eight
CHAPTER 4: Re-architecting the Firm: The Core and the Edges
Building ConsenSys
Changing the Boundaries of the Firm
Determining Corporate Boundaries
CHAPTER 5: New Business Models: Making It Rain on the Blockchain
bAirbnb Versus Airbnb
Global Computing: The Rise of Distributed Applications
The DApp Kings: Distributed Business Entities
Autonomous Agents
Distributed Autonomous Enterprises
The Big Seven: Open Networked Enterprise Business Models
Hacking Your Future: Business Model Innovation
CHAPTER 6: The Ledger of Things: Animating the Physical World
Power to the People
The Evolution of Computing: From Mainframes to Smart Pills
The Internet of Things Needs a Ledger of Things
The Twelve Disruptions: Animating Things
The Economic Payoff
The Future: From Uber to SUber
Hacking Your Future for a World of Smart Things
CHAPTER 7: Solving the Prosperity Paradox: Economic Inclusion and
Entrepreneurship
A Pig Is Not a Piggy Bank
The New Prosperity Paradox
Road Map to Prosperity
Remittances: The Story of Analie Domingo
Blockchain Humanitarian Aid
Safe as Houses? The Road to Asset Ownership
Implementation Challenges and Leadership Opportunities
CHAPTER 8: Rebuilding Government and Democracy
Something Is Rotten in the State
High-Performance Government Services and Operations
Empowering People to Serve Selves and Others
The Second Era of Democracy
Blockchain Voting
Alternative Models of Politics and Justice
Engaging Citizens to Solve Big Problems
Wielding Tools of Twenty-first-Century Democracy
CHAPTER 9: Freeing Culture on the Blockchain: Music to Our Ears
Fair Trade Music: From Streaming Music to Metering Rights
Artlery for Art Lovers: Connecting Artists and Patrons
Privacy, Free Speech, and Free Press on the Blockchain
Getting the Word Out: The Critical Role of Education
Culture on the Blockchain and You
PART III: Promise and Peril
CHAPTER 10: Overcoming Showstoppers: Ten Implementation Challenges
1. The Technology Is Not Ready for Prime Time
2. The Energy Consumed Is Unsustainable
3. Governments Will Stifle or Twist It
4. Powerful Incumbents of the Old Paradigm Will Usurp It
5. The Incentives Are Inadequate for Distributed Mass Collaboration
6. The Blockchain Is a Job Killer
7. Governing the Protocols Is Like Herding Cats
8. Distributed Autonomous Agents Will Form Skynet
9. Big Brother Is (Still) Watching You
10. Criminals Will Use It
Reasons Blockchain Will Fail or Implementation Challenges?
CHAPTER 11: Leadership for the Next Era
Who Will Lead a Revolution?
The Blockchain Ecosystem: You Cant Tell the Players Without a Roster
A Cautionary Tale of Blockchain Regulation
The Senator Who Would Change the World
Central Banks in a Decentralized Economy
Regulation Versus Governance
A New Framework for Blockchain Governance
A New Agenda for the Next Digital Age
The Trust Protocol and You
Notes
Index
ACKNOWLEDGMENTS
This book came from the meeting of two minds and two life trajectories. Don had been leading a
$4 million syndicated research program called Global Solution Networks (GSN) at the Rotman
School of Management, University of Toronto. The initiative was investigating new, networked
models of global problem solving and governance. He researched how the Internet was governed
by a multistakeholder ecosystem and became interested in digital currencies and their
governance. Meanwhile, Alex was an executive with the investment bank Canaccord Genuity.
He noticed the growing enthusiasm for early-stage bitcoin and blockchain companies in 2013
and began leading his firms efforts in the space. During a father-son ski trip to Mont-Tremblant
in early 2014, we brainstormed over dinner about collaborating on this topic, and Alex agreed to
lead a research project on the governance of digital currencies, culminating in his white paper,
titled A Bitcoin Governance Network. The more we dug into the issues, the more we concluded
that this could be the next big thing.
Meanwhile our agent, Wes Neff at the Leigh Bureau, along with Dons publisher Adrian
Zackheim at Portfolio/Penguin (Wikinomics, Macrowikinomics), was encouraging Don to
formulate a new book concept. When Alexs paper became widely recognized as leading
thinking in this area, Don approached Alex to be his coauthor. Adrian, to his credit, made us an
offer we couldnt refuse and the book never went to auction, as is normally the case.
We then made what in hindsight was a smart decision. We approached the best book editor
we knew, Kirsten Sandberg, formerly of Harvard Business School Press, and asked her to edit
our book proposal. She did a spectacular job and our collaboration was so effortless that we
asked her to be a full-time member of the book research team. Kirsten participated with us in
more than one hundred interviews and collaborated in real time as we tried to understand the
myriad issues on the table and develop helpful formulations to explain this extraordinary set of
developments to a nontechnical audience. She helped us bring the story to life. In that sense, she
was our coauthor and this book would not have appeared, at least in its current comprehensible
form, without her. For that, and for all the stimulation and laugh lines, we are very grateful.
Our heartfelt thanks to the people below who generously shared their time and insights with
us and without whom this book would not be possible. In alphabetical order:
Jeremy Allaire, Founder, Chairman, and CEO, Circle
Marc Andreessen, Cofounder, Andreessen Horowitz
Gavin Andresen, Chief Scientist, Bitcoin Foundation
Dino Angaritis, CEO, Smartwallet
Andreas Antonopoulos, Author, Mastering Bitcoin
Federico Ast, CrowdJury
Susan Athey, Economics of Technology Professor, Stanford Graduate School of Business
Adam Back, Cofounder and President, Blockstream
Bill Barhydt, CEO, Abra
Christopher Bavitz, Managing Director, Cyberlaw Clinic, Harvard Law School
Geoff Beattie, Chairman, Relay Ventures
Steve Beauregard, CEO and Founder, GoCoin
Mariano Belinky, Managing Partner, Santander InnoVentures
Yochai Benkler, Berkman Professor of Entrepreneurial Studies, Harvard Law School
Jake Benson, CEO and Founder, LibraTax
Tim Berners-Lee, Inventor, World Wide Web
Doug Black, Senator, Canadian Senate, Government of Canada
Perriane Boring, Founder and President, Chamber of Digital Commerce
David Bray, 2015 Eisenhower Fellow and Harvard Visiting Executive in Residence
Jerry Brito, Executive Director, Coin Center
Paul Brody, Americas Strategy Leader, Technology Group, EY (formerly IoT at IBM)
Richard G. Brown, CTO, R3 CEV (former Executive Architect for Industry Innovation and
Business Development, IBM)
Vitalik Buterin, Founder, Ethereum
Patrick Byrne, CEO, Overstock
Bruce Cahan, Visiting Scholar, Stanford Engineering; Stanford Sustainable Banking Initiative
James Carlyle, Chief Engineer, MD, R3 CEV
Nicolas Cary, Cofounder, Blockchain Ltd.
Toni Lane Casserly, CEO, CoinTelegraph
Christian Catalini, Assistant Professor, MIT Sloan School of Management
Ann Cavoukian, Executive Director, Privacy and Big Data Institute, Ryerson University
Vint Cerf, Co-creator of the Internet and Chief Internet Evangelist, Google
Ben Chan, Senior Software Engineer, BitGo
Robin Chase, Cofounder and Former CEO, Zipcar
Fadi Chehadi, CEO, ICANN
Constance Choi, Principal, Seven Advisory
John H. Clippinger, CEO, ID3, Research Scientist, MIT Media Lab
Bram Cohen, Creator, BitTorrent
Amy Cortese, Journalist, Founder, Locavest
J-F Courville, Chief Operating Officer, RBC Wealth Management
Patrick Deegan, CTO, Personal BlackBox
Primavera De Filippi, Permanent Researcher, CNRS and Faculty Associate at the Berkman
Center for Internet and Society at Harvard Law School
Hernando de Soto, President, Institute for Liberty and Democracy
Peronet Despeignes, Special Ops, Augur
Jacob Dienelt, Blockchain Architect and CFO, itBit and Factom
Joel Dietz, Swarm Corp
Helen Disney, (formerly) Bitcoin Foundation
Adam Draper, CEO and Founder, Boost VC
Timothy Cook Draper, Venture Capitalist; Founder, Draper Fisher Jurvetson
Andrew Dudley, Founder and CEO, Earth Observation
Joshua Fairfield, Professor of Law, Washington and Lee University
Grant Fondo, Partner, Securities Litigation and White Collar Defense Group, Privacy and Data
Security Practice, Goodwin Procter LLP
Brian Forde, Former Senior Adviser, The White House; Director, Digital Currency, MIT Media
Lab
Mike Gault, CEO, Guardtime
George Gilder, Founder and Partner, Gilder Technology Fund
Geoff Gordon, CEO, Vogogo
Vinay Gupta, Release Coordinator, Ethereum
James Hazard, Founder, Common Accord
Imogen Heap, Grammy-Winning Musician and Songwriter
Mike Hearn, Former Google Engineer, Vinumeris/Lighthouse
Austin Hill, Cofounder and Chief Instigator, Blockstream
Toomas Hendrik Ilves, President of Estonia
Joichi Ito, Director, MIT Media Lab
Eric Jennings, Cofounder and CEO, Filament
Izabella Kaminska, Financial Reporter, Financial Times
Paul Kemp-Robertson, Cofounder and Editorial Director, Contagious Communications
Andrew Keys, Consensus Systems
Joyce Kim, Executive Director, Stellar Development Foundation
Peter Kirby, CEO and Cofounder, Factom
Joey Krug, Core Developer, Augur
Haluk Kulin, CEO, Personal BlackBox
Chris Larsen, CEO, Ripple Labs
Benjamin Lawsky, Former Superintendent of Financial Services for the State of New York;
CEO, The Lawsky Group
Charlie Lee, Creator, CTO; Former Engineering Manager, Litecoin
Matthew Leibowitz, Partner, Plaza Ventures
Vinny Lingham, CEO, Gyft
Juan Llanos, EVP of Strategic Partnerships and Chief Transparency Officer, Bitreserve.org
Joseph Lubin, CEO, Consensus Systems
Adam Ludwin, Founder, Chain.com
Christian Lundkvist, Balanc3
David McKay, President and Chief Executive Officer, RBC
Janna McManus, Global PR Director, BitFury
Mickey McManus, Maya Institute
Jesse McWaters, Financial Innovation Specialist, World Economic Forum
Blythe Masters, CEO, Digital Asset Holdings
Alistair Mitchell, Managing Partner, Generation Ventures
Carlos Moreira, Founder, Chairman, and CEO, WISeKey
Tom Mornini, Founder and Customer Advocate, Subledger
Ethan Nadelmann, Executive Director, Drug Policy Alliance
Adam Nanjee, Head of Fintech Cluster, MaRS
Daniel Neis, CEO and Cofounder, KOINA
Kelly Olson, New Business Initiative, Intel
Steve Omohundro, President, Self-Aware Systems
Jim Orlando, Managing Director, OMERS Ventures
Lawrence Orsini, Cofounder and Principal, LO3 Energy
Paul Pacifico, CEO, Featured Artists Coalition
Jose Pagliery, Staff Reporter, CNNMoney
Stephen Pair, Cofounder and CEO, BitPay Inc.
Vikram Pandit, Former CEO, Citigroup; Coinbase Investor, Portland Square Capital
Jack Peterson, Core Developer, Augur
Eric Piscini, Principal, Banking/Technology, Deloitte Consulting
Kausik Rajgopal, Silicon Valley Office Leader, McKinsey and Company
Suresh Ramamurthi, Chairman and CTO, CBW Bank
Sunny Ray, CEO, Unocoin.com
Caterina Rindi, Community Manager, Swarm Corp
Eduardo Robles Elvira, CTO, Agora Voting
Keonne Rodriguez, Product Lead, Blockchain Ltd.
Matthew Roszak, Founder and CEO, Tally Capital
Colin Rule, Chairman and CEO, Modria.com
Marco Santori, Counsel, Pillsbury Winthrop Shaw Pittman LLP
Frank Schuil, CEO, Safello
Barry Silbert, Founder and CEO, Digital Currency Group
Thomas Spaas, Director, Belgium Bitcoin Association
Balaji Srinivasan, CEO, 21; Partner, Andreessen Horowitz
Lynn St. Amour, Former President, The Internet Society
Brett Stapper, Founder and CEO, Falcon Global Capital LLC
Elizabeth Stark, Visiting Fellow, Yale Law School
Jutta Steiner, Ethereum/Provenance
Melanie Swan, Founder, Institute for Blockchain Studies
Nick Szabo, GWU Law
Ashley Taylor, Conensys Systems
Simon Taylor, VP Entrepreneurial Partnerships, Barclays
David Thomson, Founder, Artlery
Michelle Tinsley, Director, Mobility and Payment Security, Intel
Peter Todd, Chief Naysayer, CoinKite
Jason Tyra, CoinDesk
Valery Vavilov, CEO, BitFury
Ann Louise Vehovec, Senior Vice President, Strategic Projects, RBC Financial Group
Roger Ver, The Bitcoin Jesus, Memorydealers KK
Akseli Virtanen, Hedge Fund Manager, Robin Hood Asset Management
Erik Voorhees, CEO and Founder, ShapeShift
Joe Weinberg, Cofounder and CEO, Paycase
Derek White, Chief Design and Digital Officer, Barclays Bank
Ted Whitehead, Senior Managing Director, Manulife Asset Management
Zooko Wilcox-OHearn, CEO, Least Authority Enterprises
Carolyn Wilkins, Senior Deputy Governor, Bank of Canada
Robert Wilkins, CEO, myVBO
Cameron Winklevoss, Founder, Winklevoss Capital
Tyler Winklevoss, Founder, Winklevoss Capital
Pindar Wong, Internet Pioneer, Chairman of VeriFi
Gabriel Woo, Vice President of Innovation, RBC Financial Group
Gavin Wood, CTO, Ethereum Foundation
Aaron Wright, Professor, Cardozo Law School, Yeshiva University
Jonathan Zittrain, Harvard Law School
Also special thanks to a few people who really rolled up their sleeves to help. Anthony Williams
and Joan Bigham of the GSN project worked closely with Alex on the original digital currencies
governance paper. Former Cisco executive Joan McCalla did deep research for the chapters on
the Internet of Things and also Government and Democracy. We received a lot of familial
support. IT executive Bob Tapscott spent many days downloading and getting under the hood of
the entire bitcoin blockchain to give us firsthand insights on some of the technical issues.
Technology entrepreneur Bill Tapscott came up with the revolutionary idea of a blockchain-
based personal carbon credit trading system, and technology executive Niki Tapscott and her
husband, financial analyst James Leo, have been great sounding boards throughout. Katherine
MacLellan of the Tapscott Group (conveniently a lawyer) tackled some of the tougher issues
around smart contracts as well as managing the interview process. Phil Courneyeur was on the
lookout daily for juicy material, and David Ticoll provided helpful insights about the state of the
digital age so far. Wes Neff and Bill Leigh of the Leigh Bureau helped us craft the book concept
(how many books is this, guys?). As always (now more than twenty years), Jody Stevens
flawlessly managed the administration for the entire project including databases, finances, and
document management, as well as the proofreading and production processa full-time job, in
addition to her other full-time jobs at the Tapscott Group.
Special thanks to Dino Mark Angaritis, the CEO of blockchain company Smartwallet;
Joseph Lubin, CEO of the Ethereum development studio Consensus Systems; and Carlos
Moreira of fast-growing security company WISeKeywho each spent considerable time with us
brainstorming ideas. They are each brilliant and so kind to help us out. Now we get to enjoy
witnessing the success of each of their businesses in this space. Also big thanks to the great team
at Penguin Random House led by our editor Jesse Maeshiro and overseen by Adrian Zackheim.
Most important, wed like to give our heartfelt thanks to our wives, Ana Lopes (Don) and
Amy Welsman (Alex), who more than tolerated our obsession with cracking this big nut over the
better part of a year. We are both very fortunate to have such wonderful life partners.
Writing this book has been a joyous experience for both of us and its fair to say that we
loved every minute of it. As someone famous once said, If two people agree on everything, one
of them is unnecessary. We challenged each other daily to test our beliefs and assumptions, and
this book is living proof of that healthy and vigorous collaboration. Mind you, collaborating does
seem effortless when you share so much DNA and have a shared thirty-year history of exploring
the world together. We do hope you find the product of this collaboration important and helpful.
Don Tapscott and Alex Tapscott, January 2016
PART I
SAY YOU WANT A REVOLUTION
I
CHAPTER 1
THE TRUST PROTOCOL
t appears that once again, the technological genie has been unleashed from its bottle.
Summoned by an unknown person or persons with unclear motives, at an uncertain time in
history, the genie is now at our service for another kick at the canto transform the economic
power grid and the old order of human affairs for the better. If we will it.
Let us explain.
The first four decades of the Internet brought us e-mail, the World Wide Web, dot-coms,
social media, the mobile Web, big data, cloud computing, and the early days of the Internet of
Things. It has been great for reducing the costs of searching, collaborating, and exchanging
information. It has lowered the barriers to entry for new media and entertainment, new forms of
retailing and organizing work, and unprecedented digital ventures. Through sensor technology, it
has infused intelligence into our wallets, our clothing, our automobiles, our buildings, our cities,
and even our biology. It is saturating our environment so completely that soon we will no longer
log on but rather go about our business and our lives immersed in pervasive technology.
Overall, the Internet has enabled many positive changesfor those with access to itbut it
has serious limitations for business and economic activity. The New Yorker could rerun Peter
Steiners 1993 cartoon of one dog talking to another without revision: On the Internet, nobody
knows youre a dog. Online, we still cant reliably establish one anothers identities or trust one
another to transact and exchange money without validation from a third party like a bank or a
government. These same intermediaries collect our data and invade our privacy for commercial
gain and national security. Even with the Internet, their cost structure excludes some 2.5 billion
people from the global financial system. Despite the promise of a peer-to-peer empowered world,
the economic and political benefits have proven to be asymmetricalwith power and prosperity
channeled to those who already have it, even if theyre no longer earning it. Money is making
more money than many people do.
Technology doesnt create prosperity any more than it destroys privacy. However, in this
digital age, technology is at the heart of just about everythinggood and bad. It enables humans
to value and to violate one anothers rights in profound new ways. The explosion in online
communication and commerce is creating more opportunities for cybercrime. Moores law of the
annual doubling of processing power doubles the power of fraudsters and thievesMoores
Outlaws1not to mention spammers, identity thieves, phishers, spies, zombie farmers, hackers,
cyberbullies, and datanapperscriminals who unleash ransomware to hold data hostagethe list
goes on.
IN SEARCH OF THE TRUST PROTOCOL
As early as 1981, inventors were attempting to solve the Internets problems of privacy, security,
and inclusion with cryptography. No matter how they reengineered the process, there were
always leaks because third parties were involved. Paying with credit cards over the Internet was
insecure because users had to divulge too much personal data, and the transaction fees were too
high for small payments.
In 1993, a brilliant mathematician named David Chaum came up with eCash, a digital
payment system that was a technically perfect product which made it possible to safely and
anonymously pay over the Internet. . . . It was perfectly suited to sending electronic pennies,
nickels, and dimes over the Internet.2 It was so perfect that Microsoft and others were interested
in including eCash as a feature in their software.3 The trouble was, online shoppers didnt care
about privacy and security online then. Chaums Dutch company DigiCash went bankrupt in
1998.
Around that time, one of Chaums associates, Nick Szabo, wrote a short paper entitled The
God Protocol, a twist on Nobel laureate Leon Ledermans phrase the God particle, referring
to the importance of the Higgs boson to modern physics. In his paper, Szabo mused about the
creation of a be-all end-all technology protocol, one that designated God the trusted third party in
the middle of all transactions: All the parties would send their inputs to God. God would
reliably determine the results and return the outputs. God being the ultimate in confessional
discretion, no party would learn anything more about the other parties inputs than they could
learn from their own inputs and the output.4 His point was powerful: Doing business on the
Internet requires a leap of faith. Because the infrastructure lacks the much-needed security, we
often have little choice but to treat the middlemen as if they were deities.
A decade later in 2008, the global financial industry crashed. Perhaps propitiously, a
pseudonymous person or persons named Satoshi Nakamoto outlined a new protocol for a peer-
to-peer electronic cash system using a cryptocurrency called bitcoin. Cryptocurrencies (digital
currencies) are different from traditional fiat currencies because they are not created or controlled
by countries. This protocol established a set of rulesin the form of distributed computations
that ensured the integrity of the data exchanged among these billions of devices without going
through a trusted third party. This seemingly subtle act set off a spark that has excited, terrified,
or otherwise captured the imagination of the computing world and has spread like wildfire to
businesses, governments, privacy advocates, social development activists, media theorists, and
journalists, to name a few, everywhere.
Theyre like, Oh my god, this is it. This is the big breakthrough. This is the thing weve
been waiting for, said Marc Andreessen, the cocreator of the first commercial Web browser,
Netscape, and a big investor in technology ventures. He solved all the problems. Whoever he is
should get the Nobel Prizehes a genius. This is the thing! This is the distributed trust network
that the Internet always needed and never had.5
Today thoughtful people everywhere are trying to understand the implications of a protocol
that enables mere mortals to manufacture trust through clever code. This has never happened
beforetrusted transactions directly between two or more parties, authenticated by mass
collaboration and powered by collective self-interests, rather than by large corporations
motivated by profit.
It may not be the Almighty, but a trustworthy global platform for our transactions is
something very big. Were calling it the Trust Protocol.
This protocol is the foundation of a growing number of global distributed ledgers called
blockchainsof which the bitcoin blockchain is the largest. While the technology is complicated
and the word blockchain isnt exactly sonorous, the main idea is simple. Blockchains enable us
to send money directly and safely from me to you, without going through a bank, a credit card
company, or PayPal.
Rather than the
