Fashion Merchandising Final
The parent Company is “Ivanna Valencia” and has a void in athleisure.
The target market is demanding more stay at home clothes with a modern feel
Students are to bring a new product or product line to market. It should be a new division of an existing Company. Consider that you are working for a retailer, designer or brand. You realize a void in the marketplace. What would this line look like? Made of? Priced? Manufactured? The new product line should be marketable, saleable & make sense for the parent Company. The project should include the following:
1. A merchandising calendarreflecting the necessary tasks and duration of each. 2. Market research the competition, price points, voids in the marketplace, need for your product line.
3.Color story & fabric story. Why your product line is trend right
4.Attributes & features of your product line
5. Specification sheetinclude at least one spec sheet ( flat with basic measurements)
6. Cost sheet-include at least one cost sheet
7.Sales & promotion strategies-how will this product line be launched? Advertised? Social media?
8.Sourcing & manufacturingwhere will the product be manufactured? Why? What issues might occur?
9.Tech packA complete tech pack including a spec sheet, cost sheet, sketch, fabrication & trim information.
