admn p2
Part 2 (Management)
Industry History
o Market and Industry Definition
o Major Competitors and Descriptions
Who are the top 3 competitors?
Strengths and weaknesses of each
Competitor Strategies and niche
Product History
o Product features
o What problem does product solve
o Product Category Sales
o Previous Performance Versus Competition History
o Estimated Market Shares
Company History
o Start
o Size
o Major changes
o Mission & Vision statement
Organization Plan
o Who is in charge?
o Departments/division leaders
o Org Chart
Leadership style
Hiring Practices
ADMIN 4900 Business Plan Final Paper
Basic Outline
Part 1
Organization (i.e., business, government, or nonprofit) name
Street address
City, state, ZIP
Business phone
Website URL
Email address
Current Product/Service problem to solve
Problem Characteristics
Problem effects on stakeholders
Why is it important
Product Characteristics
Uniqueness, niche
High/low cost
Distribution channel of product/service
Part 2
(Management)
Industry History
Market and Industry Definition
Major Competitors and Descriptions
Who are the top 3 competitors?
Strengths and weaknesses of each
Competitor Strategies and niche
Product History
Product features
What problem does product solve
Product Category Sales
Previous Performance Versus Competition History
Estimated Market Shares
Company History
Start
Size
Major changes
Mission & Vision statement
Organization Plan
Who is in charge?
Departments/division leaders
Org Chart
Leadership style
Hiring Practices
Part 3
(Information Systems & Supply Chain)
Technology Available
Purchased or proprietary
Primary Research Collection
Personal interviews
Focus groups
Survey data collection and analysis
Customer purchase data
Technology Advancements
Operational
Media driven
Data collection
Part 4
(Marketing)
SWOT Analysis
Internal Factors
Strengths
Weaknesses
External Factors
Opportunities
Threats
Customer Analysis
Total Market Size
Target Market trends growth/shrinkage
Market Potential and realistic future forecast
Barriers to entry such as technology, qualified employees, high startup costs
Demographic Market Segments:
Age – History
Gender
Marital Status Family Life Cycle
Income Social Status
Education Social Status
Purchase behavior
Communication Style
Geographic
Other
Psychographic Consumer Behavior:
Personal activities
Group activities
How time is spent
How they think (decision process)
Other
Media and Communications used
Traditional
Nontraditional
Social
Search engines
Part 5
(Public Administration) Comment by Anna Ni: Based on Dr. Andersons comments
Identify local, state, national or international laws or policies that will impact organizational operations including any:
Environmental regulatory issues
Planning and Zoning issues
Employee compensation requirements and labor laws
Licensing or permit requirements
Impact of any international laws or protocols
Community Engagement Plan
Identify community organizations that may impact the organization.
Identify government entities that will impact organizational activities.
Identify local demographics and how they may impact the organization.
Identify local, state and national organizations recommended to be joined or supported.
Identify issues of Ethics or Corporate Social Responsibility that could impact organizational operations.
Impact of product or service or employment plan
Diversity Management Plan
Social Equity issues, particularly those related to race or gender
Part 6
(Accounting and Finance)
Purpose of Financial Documents
Demonstration to possible investors
Provide a measure to actual results
Risk evaluation
Types of Financial Documents
Personal Financial Statement
Sources and Uses of Funds
Proforma Cash Flow Statement
Income Statement
Balance Sheet
Common Size Financial Statement
Three-year Income Projection
Break-Even Analysis
Financial Statement Analysis
Liquidity Analysis
Profitability Analysis
Debt Measures
Investment Measures (ROA and ROI)
Part 7
Objectives and Goals
Expected results
Within course time frame
Future
Strategic and Tactical Recommendations
Strategy to accomplish goals
The tactics to meet the strategic goals
Message
Explanation and justification of message
Consistent layout design and mandatory inclusions
Examples of message and graphics
Promotions
Explanation and justification of promotions
Examples of promotional tools
Media
Media Chart of all running Marketing Communications advertising and promotions
Measurement
How will we measure the success?
Benchmark and success measurement
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Start Business Plan over from the beginning.
Single voice
Pictures & Graphs
Real samples ready to use
Visually pleasing color and layout
Add to beginning:
Cover
Table of Contents
Executive Summary
Add to end:
Elevator Speech
30 second elevator speech of the problem, goal, and success.
Conclusion
Less than 1 page
References
APA format
All Secondary Research – published databases, journal articles, trade magazines, newspapers
Appendices
Not included in page count
Part 8
Final Presentation:
Graphic and text based
Can use voice and/or video
Maximum length 3 minutes
