Essay
Peloton Advertisement Assignment
Recently, there was a Peloton advertisement that received a lot of mixed reviews, but most of them were negative.
Using the theory and background information about Peloton discussed in class, write an essay, in which you argue that the Peloton advertisement was sexist and dystopian. In your essay, you must include the theory and any pertinent information about Peloton discussed in class.
Anything referenced to this assignment is fair game to use. You may use other sources as well. There is no minimum or maximum number of sources to use. You can use MLA format.
The minimum number of required pages for this assignment is 3 pages. However, you can always go over. This assignment can also be combined with the final paper for a total of 8 pages (3 for the Peloton Advertisement Assignment and 5 for the Final Paper).
Articles for this assignment are at the following links:
https://www.today.com/video/peloton-ad-actress-monica-ruiz-tells-her-story-74963525915
https://www.nbcnews.com/nightly-news/video/peloton-responds-to-controversy-over-new-holiday-commercial-74517573672
https://www.today.com/video/see-ryan-reynolds-surprise-peloton-ad-actress-monica-ruiz-live-on-today-74964037894
https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html
https://www.tmz.com/2019/12/09/peloton-wife-monica-ruiz-nice-lucky-snl-joke-hilarious/
https://www.theatlantic.com/magazine/archive/2019/12/the-tribe-of-peloton/600748/
https://www.buzzfeednews.com/article/olivianiland/peloton-wife-ad-ryan-reynolds-gin
https://www.nytimes.com/2019/12/03/business/peloton-bike-ad-stock.html
Books that might help you are as follows:
Corrigan, T. (2010). A short guide to writing about film (7th ed.). Pearson Longman.
Journal articles that might help you are as follows:
Calder-Dawe, O., & Gavey, N. (2016). Jekyll and Hyde revisited: Young peoples constructions of feminism, feminists and the practice of reasonable feminism. Feminism & Psychology, 26(4), 487507. https://doi.org/10.1177/0959353516660993
Cooper, B. (2000). Chick Flicks as Feminist Texts: The Appropriation of the Male Gaze in Thelma & Louise. Womens Studies in Communication, 23(3), 277. https://doi.org/10.1080/07491409.2000.11735771
Jones, S. C., & Reid, A. (2011). Sex and Sexism in Australian Alcohol Advertising: (Why) Are Women More Offended than Men?. Contemporary Management Research, 7(3). https://doi.org/10.7903/cmr.9567
Ogletree, S. M., Diaz, P., & Padilla V. (2019). What is feminism? College students definitions and correlates. Current Psychology, 38, 1576-1589. https://doi.org/10.1007/s12144-017-9718-1
Parsons, D. (2005). Almost Feminist: Truth, the Trope of the Writer, and the Male Gaze in Almost Famous. Taboo: The Journal of Culture & Education, 9(1), 4353. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=fyh&AN=18382527&site=ehost-live&scope=site Step 1: Working Thesis
Is the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?
Step 2: Ask Questions
What is Peloton?
What is spinning?
What are the benefits of using Peloton?
What does Peloton stand for?
How many people can participate in Peloton classes?
What is the history of Peloton?
What does Peloton stand for?
Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?
Step 3: Reorganize the Questions
Introduction
What is Peloton?
What is spinning?
How many people can participate in Peloton classes?
What is the history of Peloton?
Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?
Body
What are the benefits of using Peloton?
Conclusion
What does Peloton stand for?
Step 4: Do Your Research on the Questions
Step 5: Answer the Questions
Introduction
What is Peloton?
What is spinning?
How many people can participate in Peloton classes?
What is the history of Peloton?
Why do people feel the Peloton Christmas advertisement sexist, dystopian, elitist, and feminist?
Body
What are the benefits of using Peloton?
Conclusion
What does Peloton stand for?
Step 6: Partial Outline Creating Outline from the Brainstorming
Introduction
Spinning in general
Define spinning
History of spinning
Madd Dog Athletics
Peloton in general
Mission statement
Services and products
Thesis
Body
Criticism to the ad
Elitism (Ortiz, 2019)
Price
Peloton is for everyone.
Feminism (Ortiz, 2019)
Your definition
Sexism (Ortiz, 2019)
Dystopian (Ortiz, 2019)
Black Mirror
Conclusion
Pelotons response to the criticism
Next bike (article)
Reducing price of original bike (article)
Pelotons actions during COVID-19
Your impressions
Step 7: Complete Outline Filling in the Outline (start thinking paragraphs; THIS IS YOUR ROUGH DRAFT)
Introduction
Spinning in general
Define spinning
History of spinning
Madd Dog Athletics
Peloton in general
Mission statement
Services and products
Thesis
Body
Criticism to the ad
Elitism
Price
Peloton is for everyone.
Feminism
Your definition
Sexism
Dystopian
Black Mirror
Conclusion
Pelotons response to the criticism
Next bike (article)
Reducing price of original bike (article)
Pelotons actions during COVID-19
Your impressions
Step 8: Turn Bullets into Sentences in Paragraph Form
Time new romans ,double space, cali 12 .same format like first essay summary. PLEASE NOTE: I have adjusted the due dates for this discussion board forum. It was not available for you until Tuesday (my mistake). I alsowould like your personal post to be substantial (two full paragraphs with details and some discussion of the differences between mainstream North American culture and your co-culture).
Co-culture defined: As your textbook explains,social scientists use the termco-culture to describethe perceptionof membershipin a group that is part of an encompassing culture (p. 39). This means that people who perceive themselves as belonging to a co-cultural grouprecognize that they share with others a special cultural connection — one that may differ greatly from the “mainstream” culture of a particular society. Some people use the term sub-culture when discussing a co-culture. The problem with using that terminology is that it suggests that a sub-culture is less important than the mainstream or dominant culture in a society. This is not true, especially if we are describing how we live our lives. A co-culture is simply a cultural group. There are many co-cultures in a society; they all co-existwith the larger “mainstream” culture.
In North American society, co-cultures can be based on many things, including: age; race; ethnicity; nationality; sexual orientation; geographic region; physical disability; religion; or an activity or professional orientation. To belong to a co-culture you must perceive yourself that way — and others in the same co-culture should perceive you as belonging to the same co-cultural group. Although this is always a matter of perception, belonging means you and others share a similar way of viewing the world, similar values,interests, or a similar background. For example, in New York City, many people living in Washington Heights perceive themselves as Dominican-American (or simply Dominican). What does that mean? It may mean they share a similar family background (ethnicity), love for a type of music or food,and importantlysimilar values. But not everyone in Washington Heights of Dominican heritage necessarily perceives themselves as part of the Dominican-American co-culture. They have to share the values of that group to identify themselves as such.
In this forum. I want you to discuss one co-culture that you perceive yourself as belonging to (this is part of yourcultural identity as you also belong to mainstream American culture and may perceive yourself as belonging to more than one co-culture). When you discuss the co-culture with which you identify, provide specific examples to illustrate what it is that is unique about that particular co-culture. Also, explain how your co-culture differs or fits in with mainstream American culture. For example, if you feel that your co-culture is more collectivist than individualistic, state this and then include an example to show how the collectivist orientation occurs. Don’t feel that you need to discuss your cultural heritage or ethnicity to complete this assignment. One can feel connected to a co-cultural group based on other things such as an activity (for example, a sport or an artistic activity such as photography or acting),a disability, one’s age, religious orientation, gender identity or sexual orientation,or many other possibilities.
