DQ2
Discussion Question (DQ2)
11-2. You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must appear in your schedule. Arrange these elements into a work breakdown structure (down through level 3), and then draw the arrow diagram. You may feel free to add additional topics as necessary.
Production layout
Review plant costs
Market testing
Select distributors
Analyze selling cost
Lay out artwork
Analyze customer reactions
Approve artwork
Storage and shipping costs
Introduce at trade show
Select salespeople
Distribute to salespeople
Train salespeople
Establish billing procedure
Train distributors
Establish credit procedure
Literature to salespeople
Revise cost of production
Literature to distributors
Revise selling cost
Print literature
Approvals*
Sales promotion
Review meetings*
Sales manual
Final specifications
Trade advertising
Material requisitions
.
After posting your responseto the questions above, pleaserespond to at least two other postingsof your classmates (Develop your response in nor less than 5 lines)
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see attached the classmates postings
Sheet1
LEVEL 1 New Product in the Market
LEVEL 2 Product Design Product Production Product Costs Product Marketing Product Distibution
LEVEL 3 Lay out artwork Production layout Review plant costs Sales manual Select distributors
Approve artwork Material requisitions Revise cost of production Literature to salespeople Literature to distributors
Storage and shipping costs Print literature Train distributors
Analyze selling cost Approvals* Select salespeople
Establish billing procedure Sales promotion Train salespeople
Establish credit procedure Review Meetings Distribute to salespeople
Revise selling cost Final specifications
Trade advertising
Introduce at trade show
Market testing
Analyze customer reactions
1. Product
Design
2. Product
Production
3. Product
Costs
4. Product
Marketing
5. Product
Distribution
Start
Product Design
Product Production
Product Costs
Product Marketing
Product Distribution
End 3
Start 1 2 END
4
1 Product Design
2. Production
3. Costing and Accounting
4. Sales and Marketing
5. Distribution
