Week 4 Report
Instructions
Course Project: Quantitative and Qualitative Study
From the South University Online Library, locate two separate research studies. One study must be a quantitative study, and the other study must be a qualitative study. Assess the instruments and data used in the studies.
Tasks:
In your paper, address the following:
Summarize the instrument(s) used in each study, including the appropriateness of the instruments to the research objectives.
Classify the questions (e.g., open- or closed-ended) used in each study.
Assess the coding scheme (if any) for questions used in each study.
Classify the data type (e.g., nominal, ordinal, interval, and ratio) used in each study.
Evaluate the charts or tables used to display data in each study, including how well the charts/tables helped the reader understand the data analysis.
Evaluate how the data analysis supported the research hypotheses or answered the research questions of each study.
Submission Details:
Submit a 5- to 6-page Microsoft Word document, using APA style.
Quantitative Methods : An Introduction for Business Management
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Page 1 of 1 Qualitative Research : Good Decision Making Through Understanding People,
Cultures and Markets
This book is an attempt to weave together three elements: practical how
to advice for qualitative researchers who are new to the business,
together with a preliminary grounding in the theory of qualitative
research and essentially how these two aspects feed off one another.
The third aspect is maverick, but unavoidable. It is my personal perspec-
tive on qualitative research. It is impossible for me to write about this
subject objectively, for reasons that will become clear throughout the
book. It is my belief that qualitative research or rather qualitative think-
ing is a way of seeing the world, and it is impossible for us, as
researchers, to stand outside our research. However, this does not
excuse us from trying our best to be as aware as possible of potential
biases. We need to develop our personal skills in awareness, questioning
and reflecting on our thinking, and we need to aim for impartiality in the
analysis and interpretation of our research.
This is an exciting time to be involved in qualitative research. There is a
move towards thinking about research in more collaborative ways: clients
and researchers working together on research issues, rather than the tradi-
tional model of the researcher as expert, interviewing research participants
and reporting back to the client. Technology is opening doors to new types
of research, carried out in different ways amongst different groups of
people for example online focus groups, groups on Second Life and blogs.
Similarly, research in some areas has become an explicitly consultative
process, such as deliberative research in which participants are educated in a
specific area, which enables them to more effectively evaluate potential
initiatives. Over the last 20 years, qualitative research has infiltrated parts
of society we could never have imagined possible; it is now embedded in
virtually all areas of commercial and public sector thinking.
However, my personal concern about some of these developments is
that we may move towards a situation in which qualitative research
1
Introduction
becomes more to do with performance than rigorous analysis. By this I
mean, that simply doing or watching the research becomes the research. To
get the most use out of qualitative research, and for it to really show its
2 Qualitative Research
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